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Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

Deirdre Breakenridge

Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. Interview PR 2.0 How did TheSkimm founders come up with the name?

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PR Resolution Meets: Ian McAllister from The Alnwick Garden

The Resolution Blog

In this spotlight interview, we chat with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden in Northumberland, England who shares insight into their proudest creative media campaigns.

Meeting 156
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12 Days of Christmas: PR Edition

ImPRessions - Crenshaw Communications

PR people are considered masters of spin and creativity. On the first day of Christmas, my PR team gave to me… a last-minute media interview . On the third day of Christmas, my PR team gave to me … three Zoom meetings. What better way to enjoy the holiday than with our own spin on a classic holiday song?

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. But the conflict typically runs deeper. A major market research initiative. . A PR sensibility can help ensure both.

Marketing 310
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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?”

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PR Advice For Building Better Media Relationships

ImPRessions - Crenshaw Communications

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Often between gathering commentary and trying to meet a deadline, the reporter will be nearly as stressed as the PR person. Understand and manage deadlines.

Media 333