Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 110

Google SEO Engineering Measurement 110

Cision

SEPTEMBER 16, 2015

Want to coach your executives to better interviews? A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. Images: yosuke muroya , Tony Fischer , muffinn ( Creative Commons ). Myth #2: Press Releases are Dead.

SEO 120

SEO Web Writing Tools 120

Critical Mention

FEBRUARY 22, 2019

In particular, all-in-one media monitoring platforms cut down time of sifting through millions of data sources, so marketers can spend more time applying what they learned from the data, allowing for the rise of more focused creative strategies instead of crunching numbers. Creative skills (26%). Content research & creation (15%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Contently - Strategy

APRIL 1, 2024

If your SEO-driven content feels as memorable as yesterday’s weather forecast, it’s missing the mark. Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. Here’s how to create SEO-driven content that stands out from the competition.

SEO 52

SEO Engineering Writing How To 52

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 137

Tools Publicity Measurement SEO 137

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! We interviewed the Neoman comms team to find out the secrets behind their success. PR pros don’t need to know about SEO. His creativity is out of this world so we’re taking notes! Automated insight from excel spreadsheets? Secure coverage on the biggest publisher.

eBook 120

eBook Google Tools Analytics 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. There are many more creative approaches to achieving a positive image. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO).

Video 110

Video Marketing SEO Social Media 110

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020.

Interviews 60

Interviews Agency Industry Measurement 60

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. One of the most creative cover letters I received was one sentence; 14 words, to be exact. It was so creative, that I remember it verbatim to this day. It was crazy. Walk the talk.

Interviews 92

Interviews Creativity Twitter Facebook 92

Waxing UnLyrical

OCTOBER 17, 2012

It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. All you may need to do to bring a great piece to life is record an audio interview and spend time with an editor to put it all together. Guest post by Sue O’Hora.

Video 97

Video Interviews Resources Creativity 97

PRSay

MAY 23, 2018

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Podcasts offer many opportunities to amplify coverage.

Media Relations 136

Media Relations Publicity Media Blogging 136

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. 16: Ted Seward.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Bianchi Biz Blog

DECEMBER 5, 2024

We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. Business & Finance Magazine – In-depth coverage of corporate news, executive interviews, and industry analysis. Business Plus – Monthly print and online business news outlet.

Radio 84

Radio Sports Marketing Local 84

5W PR

NOVEMBER 23, 2022

Using written content is a great SEO practice for podcasts. An interview format is effective when listeners want to listen to other people’s stories. While being a guest on a different podcast, one can get creative. It is important to have a loyal fanbase who will tune in to it regularly and leave positive reviews.

Marketing 88

Marketing SEO Interviews Creativity 88

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Google 104

Google Nonprofit Engineering SEO 104

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. However, remember that AI should not replace human-written content and creativity. Download the report! Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. Nick LeRoy’s SEO For Lunch Newsletter also does this well.) Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. This, for successful applicants, turns into an interview (which is where I came in). Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. That sort of creativity gets you noticed. Show your USP.

Publicity 98

Publicity How To Course Facebook 98

Buzzstream

DECEMBER 4, 2024

Work with brand, SEO, and marketing teams to ensure campaigns align with broader business goals, such as brand awareness and product sales. Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. It seems pretty challenging. Victoria: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 94

Publicity Creativity Measurement Twitter 94

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Helping creative business owners better communicate their greatness to the right people.

Interviews 28

Interviews Fashion SEO Social Media 28

Ishmael's Corner

MAY 5, 2015

As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO. The third pillar focuses on our own brand and reputation.

Storytelling 60

Storytelling SEO Agency Leadership 60

Contently - Strategy

NOVEMBER 27, 2018

Interview your existing customers to find out more about their demographics, habits, and preferences. Perform SEO analysis. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. You need to define your own audience before you can own it.

Strategy 111

Strategy How To Content Marketing Analysis 111

5W PR

NOVEMBER 23, 2021

Influencer Marketing is SEO Friendly. A good influencer strategy could ensure that businesses get more organic traffic to their website through SEO too. Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content. Instagram Influencer Marketing Costs.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

JULY 26, 2018

Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. Your content campaign will most-likely have an SEO component, enabling it to live on well past the initial promotional stage of the campaign. You didn’t optimize for SEO.

How To 72

How To SEO Content Marketing Data 72

Waxing UnLyrical

NOVEMBER 27, 2010

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to.

Measurement 74

Measurement Tourism Blogging Twitter 74

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. This is our first like two person interview. Um, but I find that clients who are more create, like, give me the creative freedom to come up with my own ideas first, uh, show the best results.

Media 77

Media SEO Pitching Digital PR 77

Buzzstream

SEPTEMBER 27, 2024

An excellent suggestion from James Brockbank during our podcast conversation about content relevance was to ask if you or your brand would be able to speak at an expert level if a newscaster were to interview you or your brand about this topic (something that can often occur in digital PR). Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

Waxing UnLyrical

OCTOBER 23, 2010

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet.

Twitter 73

Twitter Measurement Tourism Social Media 73

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. What was interesting to me, was that, as Andre and I DM’d to set up this “interview,&# my attitude towards him changed.

Social Media 69

Social Media Media Skype Energy 69

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.

Blogging 94

Blogging Writing Facebook Twitter 94

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 3) It can offer a new perspective.

Company 62

Company Software Crisis Management Agency 62