ImPRessions - Crenshaw Communications

AUGUST 25, 2021

As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. It’s the perfect time to be inquisitive and test your creativity. Through networking, the possibilities are endless.

Internal 398

Internal International B2B Construction 398

Stephen Waddington

AUGUST 14, 2018

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. During the trip, we would talk about our tool. We switched our creative PR efforts for educational activities. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.

Tools 112

Tools Education Film Local 112

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Use animation to bring the story to life in a creative and engaging way. Interview industry experts, influencers, or customers to share their insights and stories.

Storytelling 78

Storytelling Brand Branding How To 78

Cision

AUGUST 15, 2015

Recording podcasts is a lot simpler than it seems, especially when you have the right tools. If you plan on interviewing guests, you’ll want standard XLR connection microphones that can be plugged into a mixer. Images: Nicolas Solop , Nicolas Solop ( Creative Commons ). Microphones. What will a mixer do for your podcast?

Tools 120

Tools Skype Software Content Marketing 120

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. AdExchanger. Campaign takes pride in delving into industry trends and strategies.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. It’s not a quick fix.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. This post and a new feature on insight tool BuzzSumo holds a lot of the answers!

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. I think it’s tools, drop down timeframe. Like, are there other tools that help you find trends like that? Darren: Yeah. Vince: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Then, if a client is immediately needed for approvals, interviews, etc., We saw this when Urban Outfitters and others used Hurricane Sandy to promote online shopping by touting #SandySales. .

Trends 293

Trends Pitching Agency B2B 293

Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. Here is a link to the audio on Spotify , and you can watch the interview on Fusion PR’s YouTube channel. It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Interviews 156

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

Prowly

MARCH 4, 2025

You can also use tools like Prowly to ensure the email aligns with your press release, along with tailor-made subject lines designed to increase open rates. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Without a specialized tool, you wouldnt be able to see that.

Trends 104

Trends Reddit Pitching Data 104

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020.

Interviews 115

Interviews Agency Industry Measurement 115

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 105

Tools Google Twitter Facebook 105

5W PR

MARCH 26, 2025

Monitor social listening tools to gauge audience sentiment and identify opportunities to adjust messaging or targeting. For example, when beauty brand Glossier launched their first pop-up shop, they partnered with 100+ micro-influencers who created genuine content about their experiences, resulting in lines around the block.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

Wadds Inc.

OCTOBER 14, 2024

More commonly, teams approach the issue task-by-task and tool-by-tool. The steps include assessment and planning, tool selection and implementation, capability development, process optimisation, and measurement and reporting. We’ve identified distinct approaches to digital transformation.

Corporate 52

Corporate Communications Study Tools 52

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Invite experts, thought leaders, and influencers for interviews. What is B2B? Industry-specific podcasts Launch a podcast focused on industry-specific topics.

B2B 78

B2B Creativity Case Study B2C 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. ” What is the most creative residential real estate story the Washington Post has run? celebrity buyers/sellers, etc.,

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews.

Interviews 136

Interviews Construction Report Journalism 136

Deirdre Breakenridge

DECEMBER 4, 2018

Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome.

SEO 200

SEO Pitching Agency Exercises 200

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. After, interviewing about 50 women, I’m well on my way.

Creativity 150

Creativity Trends Technology Agency 150

Ishmael's Corner

SEPTEMBER 7, 2014

As a tool to hammer home this point, I’ve started using the Budweiser Puppy love video that misted eyes during last year’s Super Bowl. One of my favorite lines on this topic comes from Fortune journalist Patricia Sellers, who closes an interview with: “If failure isn’t part of the story, I’m not that interested.” (You

Video 144

Video Storytelling Interviews Creativity 144

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

DECEMBER 26, 2023

On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. The question is, for good or bad?

Writing 211

Writing Communications Marketing B2B 211

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Lucky for you, I’m a tool connoisseur.

Tools 72

Tools Viral Engineering Comparison 72

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Create great press releases If you have a story to tell, use tools like Prowly to create amazing, highly personalized press releases and send them to the right journalists. A great example comes from IKEA all the way back in 2011.

Brand 104

Brand Branding How To Measurement 104

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. So check out new tools.

Analytics 130

Analytics Pitching International Internal 130

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. This newsletter is an invaluable tool for inspiring and ideating. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively. Quantifying adoption of levels AI tools The study found that up to 40% of public relations tasks now utilise AI assistance to some degree.

Publicity 126

Publicity Ethics Government Policies 126

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. That specialty comes with additional tools that will also be useful for podcasts. Don’t miss this short interview about the SEMrush acquisition of Prowly. The company is hiring in North America.

Instagram 160

Instagram Technology Resources Employee 160