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If you've ever wondered, "How can I track Twitter mentions?" Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy.
Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. They interview experts on gender, tell stories about their own experiences, and give lots of practical advice to help women succeed in spite of the obstacles.This is a must listen for all women in comms and PR! .
There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.
Media moves on Twitter. Pro tip: to stay up-to-date on media moves, keep an eye out for announcements on Twitter. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment.
As B2B PR pros, we’re always looking for creative ways to tell a story. It’s helpful to follow reporters on Twitter, as they’ll likely post if they have to take time off. This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. .
For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Interact on social media. First, it’s a nice gesture.
Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Once ‘matched’ a chat will open and you can work together to set up that interview. Let me know on Twitter @colleeno_pr. .
This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.
As a celebrity booker, personal story points are best- interviews aren’t just about the project with daytime/talk formats so if there’s information about a person’s background, life story, socially conscious interests, etc., Do you use social media like Twitter or Facebook to gather leads and story ideas?
It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook. I used to be much more active, having started out on Twitter more than 10 years ago @debweinstein.
Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Then, if a client is immediately needed for approvals, interviews, etc., We saw this when Urban Outfitters and others used Hurricane Sandy to promote online shopping by touting #SandySales. .
If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.
Regarding social media, Instagram is my favorite but I also natively post on Twitter and Facebook. Regarding social media, Instagram is my favorite but I also natively post on Twitter and Facebook. The post Interview with Davis Mallory appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.
Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.
If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. It takes effort and creativity to achieve a high level of success with online content.". Interviews Inbound Marketing SEO'
The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. See last week’s post for a deeper dive into PR facilitation of media interviews.
Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. I accomplished my 2015 show goals.
The Smithsonian has its own social media accounts, but they established a separate Twitter account for their main podcast, Sidedoor Podcast , allowing listeners to share, comment on and engage with the content. Be Creative. Connect with her on Twitter @_christymaguire. Podcasting is personal. Collaborate with Targeted Partners.
In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?
Building connections is also about taking the initiative and getting creative. Informational interviews. For all you job seekers out there, an informational interview can be key to getting that next gig. As I’ve worked to expand my professional horizons (i.e. Coffee dates. But don’t stop there. Zach Burrus. Marketing Analyst.
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.
I think I speak for a vast portion of the public relations profession when I implore you: Please stop giving your students the silly task of locating a PR professional whom they can interview for your class. I was asked by my professor to interview a working professional in the field of my major study for a graded assignment.
Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.
Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.
Four levels of podcasting and where to get started Why you need to invest in your passion What’s up with Twitter Spaces Where we’re going with Podcasting 2.0 Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter. epodcaster on Twitter.
In this interview, Sandy discusses how technology has transformed communication, the importance of developing a comprehensive communication program and why you should be persistent for stories you believe in. And when there’s an opportunity to insert our clients into the news cycle, we get creative and move quickly and deliberately.
I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. One of the most creative cover letters I received was one sentence; 14 words, to be exact. It was so creative, that I remember it verbatim to this day. It was crazy. Walk the talk.
One tweet can produce a story, and interacting with a reporter on Twitter or even Instagram can get you an ‘in.’ I’ve also had reporters recognize my name from Twitter, which means familiarity is already established. It has given me insight about a journalist’s interests.
If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Follow her on Twitter: @jenlawhead.
The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. But there are caveats!
We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.
Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. It features street portraits and interviews collected on the streets of New York City. One great example of using emotional storytelling is Humans of New York (HONY).
When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. In TV news interviews of the rescue, Ramsey mentioned he’d been eating a Big Mac when he heard the victims’ shouts for help.
Social media’s presence in the workplace is here to stay, especially since more than half of current college students plan on asking about social media policies when interviewing for their first jobs. The president’s personal response established a relationship with the student … and everyone watching the story unfold on Twitter.
ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong.
On each of the platforms Facebook, Instagram, LinkedIn and Twitter a traditional video can be uploaded to a brand’s page, feed or grid. This platform is great for interviews with key business figures and more corporate B2B video. On Twitter videos can be up to 140 seconds long.
Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Once again, strive to provide an original slant, package the information creatively and be sure to offer up an expert for media to interview in conjunction with the advice.
In this interview, he explains how media relations can help brands gain share of voice, creativity and clear messages will help brands achieve their goals and the Internet helps communication professionals better track their campaigns and see real results. As an industry, we need to be more creative to help them achieve those goals.
SXSW Interactive: the land of entrepreneurialism, celebrity keynotes, guerilla marketing – where Twitter was unveiled and Uber launched – all deep in the heart of the “Silicon Hills,” aka Austin, Texas. SHIFT: After 27 years, how do you (and your team) recharge the creative process and come back even stronger year-over-year? .
Twitter (X) The bird logo (previously). This helps you internally and makes it easy to hire contractors for creative work. Post consistently: for example, creating one Facebook post per day is a good rule of thumb, while you'll need to create a few posts each day on Twitter (X). Nike The swoosh symbol. Tiffany & Co.
Periscope’s main pull is its integration with Twitter. Access to Twitter means you can easily connect with your followers on the app. GE recently used Periscope to release a behind-the-scenes interview with Neil deGrasse Tyson and Bill Nye. Images: Photo Cindy , macprohawaii , Jim Makos ( Creative Commons ).
In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.
For journalists across the world, Twitter has been the preferred tool to track breaking news and share updates in real time. Here’s the thing: Signal is Facebook’s attempt to out-TwitterTwitter. Out-TwitteringTwitter. One of the extraordinary features of Twitter are its crowd-sourced “trending topics.”
Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. This, for successful applicants, turns into an interview (which is where I came in). Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. Image: Marc Benton via Flickr, Creative Commons 3.
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