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Today, we’ve launched Women Worldwide as a video podcast on YouTube. Once again, I’m stepping into an “uncomfortable zone” to build a video show with a team of dedicated professionals, and to experience video with my interview guests. .” Podcasting was also a way for me to step out of my comfort zone.
One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. Take some chances.
She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. Here is a link to the audio on Spotify , and you can watch the interview on Fusion PR’s YouTube channel. It was great chatting with her.
No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. Aside from tracking mentions in online articles and discussion forums, you can also monitor them on X (Twitter), Facebook, Instagram, TikTok, and YouTube.
If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Marketers should also keep in mind: YouTube is not classified as a search engine. Yet, few companies promote videos or run ads on YouTube.".
It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Do they have videos but no YouTube channel? Ask if you can create a casual interview series for their website. Help them launch one.
We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. Business & Finance Magazine – In-depth coverage of corporate news, executive interviews, and industry analysis. The most popular social media channels in Ireland YouTube : 4.02
Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.
The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.
I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?
They run the gamut from YouTubers, industry experts, and enthusiasts to advocates and activists and tend to have a highly personal relationship with their followers. As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Micro-influencers are growing.
By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. The best type of content for IGTVs are interviews, Q&A format or tutorials. YouTube – long form content. These stats highlight just how key video content is for social media campaigns.
It also builds on an earlier announcement last year when the company added YouTube and some podcasts to its monitored sources. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.” The company is hiring in North America.
Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Once again, strive to provide an original slant, package the information creatively and be sure to offer up an expert for media to interview in conjunction with the advice.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. Download the free guide, www.3stepstoprsuccess.com
Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi. Barbara Rozgonyi on Clubhouse. Barbara Rozgonyi on Facebook.
In an interview with re/code , Jonah Peretti explains how BuzzFeed’s data science team helped pinpoint how BuzzFeed should connect to its various audiences: “They were able to pull data from the different platforms (…) they started to realize things, like videos about identity and emotion do much better on Facebook.
You can also save streams to your Periscope or YouTube channel. GE recently used Periscope to release a behind-the-scenes interview with Neil deGrasse Tyson and Bill Nye. Images: Photo Cindy , macprohawaii , Jim Makos ( Creative Commons ). Who’s using Periscope? Follow their example and try your hand at both apps.
Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. 200,000 YouTube views in one week. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels.
This helps you internally and makes it easy to hire contractors for creative work. GoPro is an excellent example of a brand that uses content made by their customers with GoPro on their YouTube, Instagram, TikTok, and other channels. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story.
This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. It takes rationality but little creativity to design an argument using conventional rhetoric.”. 1) What is storytelling? Uniting idea with emotion.
Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn.
Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. Use brainstorming sessions or even improvisational games to keep creativity sharp.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Get creative with it. But before I dive in, make sure that you subscribe to the YouTube channel and ring the bell so that you get notifications when I put these videos out. Have some fun.
Will you have an interview format or a monologue format? Interview style podcasts allow you to rotate guests on your show, including internal thought leaders or well-respected industry analysts. An interview format gives listeners a break from one voice. Image: Ruta N Medellin , Holmes Palacio ( Creative Commons ).
In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. However, remember that AI should not replace human-written content and creativity. Download the report! Instead, it should only be used to supplement.
Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.
I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views.
You’ve gone from a creative role to starting an agency from scratch and hiring people. What I didn’t want to do was go from being a global creative director to all of a sudden feeling like I was doing every single role in a business. You can listen to the full interview with Steve on the PR Resolution Podcast here.
Video or phone interview? BB: Yeah, direct or creative subject lines? Learn more pitch tips and insights from previous guests on Coffee with a Journalist in our journalist spotlight videos available for free on YouTube. [00:13:18] JB: Embargo do’s and don’ts. Great question. I think is really, really helpful.”.
I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. If memory serves me correctly, we did 10 interviews over two days, including three students from Wayne State as part of the Students@MBS program.
iTunes and YouTube don’t deduce context from audio alone. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. Search engines don’t listen to and deduce context from audio (at least not as of this writing). descriptions.
Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?
Her expertise wasn’t limited to just mainstream labels; Adelina’s creative touch extended to vintage clothing and T-shirts, demonstrating her versatility and flair for style. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!
Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. Just check out YouTube for proof! The most creative photo. Guest Post by Kerry O’Shea Gorgone.
Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! Shawna Coronado on Twitter. How they met.
BB: Video or phone interview? BB: Direct or creative subject line? I don’t want a creative subject line. Learn more pitch tips and insights from previous guests on Coffee with a Journalist in our journalist spotlight videos available for free on YouTube. My reaction to that is always good for you.
Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity. You can watch the whole interview here. You can also watch the whole interview on youtube. We need to know how to use it. Maxim: Yes and no.
Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR. So many people draw their, their references from tin-foiled hat lunatics on YouTube. and options for policy. Ladies and gentlemen, what has changed? Really, what has changed?
The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.
Find one or two places to post the content (YouTube? You take creative liberties in creating your final results reports – mostly numbers, few screenshots. Could I offer you an interview with the CEO? Here is what happens today: You have a great concept and angle for the story. You make the content. Losing sleep. Losing hours.
The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).
We have a few ideas to get your creative juices flowing. You can make that message from the president a video, embed it on the digital version of the report and share it on YouTube/Vimeo/Facebook. It could range from a series of interviews to a more data-driven presentation. Infographic.
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