Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Make a note of who accepted your pitch, where it was used and when.

Pitching 120

Pitching Report Social Media Measurement 120

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 116

Journalism Automotive Interviews Writing 116

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism.

B2B 203

B2B Policies Case Study Enterprise 203

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. 3 Ways to Integrate Inbound Marketing Tactics into Traditional PR The Impact of Social Media on Journalism & Newsrooms This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.

How To 242

How To Survey Resources Social Media 242

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

Big Data 250

Big Data Data Education Internal 250

The Hoffman Agency

FEBRUARY 16, 2021

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

Creativity 69

Creativity Storytelling Agency Journalism 69

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Approaching any one of them without understanding what they cover will ensure your pitch is ignored.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Click here to get the free Social Journalism Study now! Here are five of the report’s findings on social media’s role in journalism: 1.

Social Media 120

Social Media Privacy Journalism Media 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Reporters receive hundreds of pitches. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”.

Publicity 141

Publicity Survey Pitching Creativity 141

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 119

Software Pitching Ethics Privacy 119

Cision

JULY 7, 2016

I did a few internships in Boston – both in journalism and in PR – and was much more strongly drawn to the business-focused side of public relations, especially the different styles of writing and working with journalists on behalf of clients. Spend your tuition money learning something which sparks your curiosity and creativity.

Education 227

Education Writing Pitching Groups 227

Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. If you’re pitching local, it helps to have a local area code.

Local 150

Local Media Pitching Report 150

Cision

JUNE 21, 2016

I really fell in love with how strategy can be supplemented with creativity to share your client’s story. After that summer, I changed my concentration in the journalism school and never looked back! Press releases and pitches will always have a place, but we do need to evolve as our audience does.

Social Media 227

Social Media Newspapers Reputation Community 227

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice.

Software 155

Software Measurement B2B Training 155

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

OCTOBER 16, 2015

Looking to pitch traditional media outlets? Unlike novel forms of journalism, such as digital journalism, there are some inherent qualities to the production of traditional journalism that makes it superior in several respects. Army Europe Images , Alan Levine , Elvert Barnes ( Creative Commons ). Images: U.S.

Content Marketing 120

Content Marketing Marketing Media Radio 120

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Share with clients.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Shift Communications

NOVEMBER 12, 2014

Wall Street Journal / WSJ Off Duty. When you want to tap into your creative side. 99 Problems But a Pitch Aint One. The Guardian. The Intercept. Mashable.Mic. New York Magazine. New York Times / First Draft. Communications Arts. Cover Junkie. Design Inspiration. Logo Design Love. OMG Posters. We Love Typography. TechCrunch.

Knowledge Base 141

Knowledge Base Blogging Agency B2B 141

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Onclusive

SEPTEMBER 13, 2023

But as we mentioned, journalists receive numerous pitches every day. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up. So leverage this as immediate evidence that backs up your narrative and makes your pitch more enticing.

How To 195

How To Resources Pitching Tools 195

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends Web 170

Cision

NOVEMBER 3, 2015

Pitch reporters and influencers. When pitching, it’s important to be clear and concise. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. Images: (Mick Baker)rooster , Eric Kilby , Jason Howie ( Creative Commons ). Get to the point straight away.

Social Media 120

Social Media Pitching Writing Report 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 2, 2015

With it came cries for corporate journalism. Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Image: Todd Huffman ( Creative Commons ), Geoff Livingston. Inbound or content marketing became a top priority for Internet marketing. What do you think?

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

JULY 30, 2015

Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business.

Interviews 120

Interviews How To Media Infographics 120

Cision

JULY 30, 2015

Want to know how to pitch your press release to journalists? View our 2015 Social Journalism Study today! Images: Yusmar Yahaya , freeparking , desi (Creative Commons). By establishing goals for your press releases, you can assess how well they’re working in your overall strategy, and make changes to get better results.

Journalism 120

Journalism Analytics Creativity Pitching 120

Cision

NOVEMBER 9, 2017

In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. How has your experience in journalism shaped your thinking on PR? It’s a great one-two punch we can provide our clients.

Journalism 0

Journalism Enterprise Travel B2B 0