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Check them out below and start building up your knowledgebase. When you want to tap into your creative side. Since I’m always looking for new websites to add to my Feedly and Flipboard, I recently asked around to see what my fellow SHIFTers were reading to keep their mental chops firmly flexed. Brandchannel. BrandSavant.
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledgebase. But in recent years, data has shown its efficacy.
What’s a brand book, when do I need one, and how can a creative agency help? A creative agency-fueled map for your brand’s many endeavors. Don’t think of it as shackles for your brand but instead as a knowledgebase from which you can explore with a firmer footing. That’s where a creativity agency can help.
They have likely worked on a variety of projects and campaigns with diverse objectives and will be able to bring fresh perspectives and creative ideas. Further, a specialized Freelancer is likely to have an extensive knowledgebase of their particular field, including industry trends and best practices.
They have likely worked on a variety of projects and campaigns with diverse objectives and will be able to bring fresh perspectives and creative ideas. Further, a specialized Freelancer is likely to have an extensive knowledgebase of their particular field, including industry trends and best practices.
As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Here come the technical writers.
While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. In the world of public relations, artificial intelligence has had a tempered (though growing) effect. Where to from here?
If you have a unique data asset or you have some knowledgebased on the work you do and the service that you provide, double down on that.” When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities.
It should be a real blast for anyone looking to improve their knowledgebase. We have an upcoming AMA conference August 4 and 5 in Atlanta where we’ll be discussing the seven big problems. This will be the first substantial congregation of industry leaders and leading marketing academics.
We’re a creative profession and we work with other creatives, whether they be illustrators or photographers or writers of some sort. I used it to go back and dig through the knowledgebase, pull it together, summarize it, develop some insights for me. How are you using it, Michelle?
Overall style and aesthetic: The design choices and creative direction that provide a cohesive look and feel, reinforcing your brands personality. Whether it's replying to comments on Instagram, acknowledging reviews on G2, or creating new entries in your knowledgebase following feedback, make sure to keep your audience engaged.
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