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SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. When you want to tap into your creative side. Since I’m always looking for new websites to add to my Feedly and Flipboard, I recently asked around to see what my fellow SHIFTers were reading to keep their mental chops firmly flexed. Brandchannel. BrandSavant.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledge base. But in recent years, data has shown its efficacy.

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Level Up with a Brand Book Crafted by a Creative Agency

Konnect Agency

What’s a brand book, when do I need one, and how can a creative agency help? A creative agency-fueled map for your brand’s many endeavors. Don’t think of it as shackles for your brand but instead as a knowledge base from which you can explore with a firmer footing. That’s where a creativity agency can help.

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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

They have likely worked on a variety of projects and campaigns with diverse objectives and will be able to bring fresh perspectives and creative ideas. Further, a specialized Freelancer is likely to have an extensive knowledge base of their particular field, including industry trends and best practices.

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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

They have likely worked on a variety of projects and campaigns with diverse objectives and will be able to bring fresh perspectives and creative ideas. Further, a specialized Freelancer is likely to have an extensive knowledge base of their particular field, including industry trends and best practices.

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In the PR World, Technical Writers Need Apply

Shift Communications

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Here come the technical writers.

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PR in the age of Artificial Intelligence

Presspage

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. In the world of public relations, artificial intelligence has had a tempered (though growing) effect. Where to from here?