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Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledgebase. But in recent years, data has shown its efficacy.
Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. It should be a real blast for anyone looking to improve their knowledgebase.
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Overall style and aesthetic: The design choices and creative direction that provide a cohesive look and feel, reinforcing your brands personality. Whether it's replying to comments on Instagram, acknowledging reviews on G2, or creating new entries in your knowledgebase following feedback, make sure to keep your audience engaged.
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