Remove Creativity Remove Knowledge Base Remove Publicity
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledge base. But in recent years, data has shown its efficacy.

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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Often, a Freelancer's scope extends beyond just public relations efforts. They have likely worked on a variety of projects and campaigns with diverse objectives and will be able to bring fresh perspectives and creative ideas. Potentially, your Freelancer is also capable of copywriting, social media strategizing, branding, and more.

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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Often, a Freelancer's scope extends beyond just public relations efforts. They have likely worked on a variety of projects and campaigns with diverse objectives and will be able to bring fresh perspectives and creative ideas. Potentially, your Freelancer is also capable of copywriting, social media strategizing, branding, and more.

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In the PR World, Technical Writers Need Apply

Shift Communications

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Here come the technical writers.

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PR in the age of Artificial Intelligence

Presspage

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR? Where to from here?

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How to Create Your Content Strategy From Scratch

Contently - Strategy

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. What publications do they read on a regular basis? If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”

Strategy 111
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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

It should be a real blast for anyone looking to improve their knowledge base. Russ was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers. AMA “Seven Big Problems” Providing Content Context.