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While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.
When I work with large technology companies, all they want to do is reach the CMO. If you have a unique data asset or you have some knowledgebased on the work you do and the service that you provide, double down on that.” Gut instinct has a place in content marketing, but not if it goes unchecked.
As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Event marketing and the technology-enabled connectivity is a really powerful frontier that people are interested in. It should be a real blast for anyone looking to improve their knowledgebase.
You had maybe a slightly smaller subset of the population that was scared to death that we were all going to lose our jobs and be replaced by technology. This technology is going to help us practice our profession better. The truth is somewhere in between. It’s not going to completely change how we operate.
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