Sword and the Script

OCTOBER 29, 2024

Creative briefs. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Review and approval. Measurement. And on and on. Campaigns are finite too. They start and end. That means the workload cycle repeats.

Marketing 215

Marketing eBook Guidelines B2B 215

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more.

Agency 353

Agency Communications Marketing Leadership 353

Agility PR Solutions

AUGUST 25, 2021

When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions firm Cella.

Leadership 162

Leadership Report Marketing Creativity 162

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Social mobility in the Creative Economy: Rebuilding and levelling up? billion and 2.2 million jobs. This creates double disadvantage.

Creativity 149

Creativity Industry Policies Mobile 149

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession. The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession.

Creativity 118

Creativity Agency Enterprise Exercises 118

Wadds Inc.

OCTOBER 16, 2024

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. But where is the in-depth data about scaleups?

Creativity 52

Creativity Agency Leadership Sports 52

ImPRessions - Crenshaw Communications

MAY 13, 2021

Provide strong guidance and leadership to junior-level staff. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth. research, duties and projects as required.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Since its launch Clubhouse has become a hub for tech types, artists, and entertainers.

B2B 405

B2B Social Media Media Twitter 405

Shift Communications

FEBRUARY 4, 2019

The solution seems to be to get more creative. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work. In Matt’s words, the current attitude is one where “marketing owns measurement.” The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. As any good PR person knows, it can help establish credibility for a C-level executive among industry peers and be part of an effective thought leadership campaign.

Banking 310

Banking Creativity B2B Conference 310

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership.

Social Media 344

Social Media Media B2B Leadership 344

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

PRSay

MARCH 29, 2022

Just as we did when children, as professionals, “we have to give ourselves permission to be creative and to hear that muse.”. Organizational structures can stifle creativity but “for me, now, it’s so important in the morning to find that quiet place, so I can find that muse,” she said.

Creativity 120

Creativity Print Software Writing 120

ImPRessions - Crenshaw Communications

JULY 10, 2020

Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. . Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Adweek Yeah, That’s Probably an Ad.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. This way you can better map out the specific milestones that must be reached to identify where creative tactics are needed to achieve desired results. . __ .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights. Social media posts can be more than company news and updates. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example.

Social Media 322

Social Media Data Report Leadership 322

Stephen Waddington

SEPTEMBER 10, 2020

Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position. It’s an issue rising up the corporate agenda and is firmly in planning for 2021 but right now management teams are focused on survival.

Agency 122

Agency Creativity Marketing Government 122

PRSay

DECEMBER 21, 2020

But it’s never too soon to develop leadership skills. And having followers is a hallmark of leadership. The approach served her well: Annie is now senior vice president, creative director, at Saatchi & Saatchi Wellness in Philadelphia. The earlier we start, the better prepared we are to lead when the time comes.

Leadership 187

Leadership Conference Training Data 187

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable.

B2B 108

B2B Leadership Marketing Blogging 108

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. As many states contemplate reopening, smaller businesses have an opportunity to be creative. In times of crisis, change, or transition, leadership is critically important.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.

Creativity 98

Creativity Communications Instagram Interviews 98

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. The agenda includes 20+ sessions mentioning AI either as the session’s overall theme or as a component. One to watch?

Leadership 182

Leadership Creativity Trends Resources 182

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 153

Google Course Survey YouTube 153

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

The best fit may be with a team that has helped organizations overcome similar challenges – a dated image, a lack of visibility, or the absence of thought leadership in a given business. Creativity and imagination. The most creative idea in the world is worth very little to a brand if it can’t be justified.

Creativity 224

Creativity Agency Resources Measurement 224

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. Get creative and be sure the sales team is involved in developing the plays. Besides, from an organizational behavior standpoint, if you incentivize references, you might get more of them than sales.

B2B 140

B2B Case Study Study Conference 140

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Thought leadership elevates reputation Amplifying commentary and insights from executives within your organization underscores brand expertise and drives a positioning of authority.

Publicity 203

Publicity Marketing Advertising Advertising 203

Stephen Waddington

JULY 7, 2022

Transparency as a driver for change There is a notable overlap between PRCA members and agencies on the Clean Creative 2021 F-List of agencies that support clients in the fossil fuel industry. It said that agencies played a key role in polluting the climate change debate. It has yet to report on progress.

Leadership 111

Leadership Publicity Energy Crisis 111

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

Leadership 78

Leadership Conference Marketing Community 78

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. There are countless ways.

Education 211

Education Writing Leadership Resources 211