This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have.
Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.
Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Go beyond a resume . Create polls.
Creative thinking. 52% of CMOs think the top skill marketing leaders must possess is “creative thinking.” ( source ) 8. Thought leadership. Nearly half of marketers surveyed are prioritizing customer retention (47%), closely followed by improving the customer experience at 43%.” ( source ) 7.
Leaders are creative and they have passion. When you pair the words, “leader” and “creativity” or “leader” and inspire,” the conversations are strong and the reach is wide. If I asked you to name the top qualities of a leader what would you say? Leaders have vision.
Creative briefs. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Review and approval. Measurement. And on and on. Campaigns are finite too. They start and end. That means the workload cycle repeats.
An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more.
When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions firm Cella.
Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.
Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Social mobility in the Creative Economy: Rebuilding and levelling up? billion and 2.2 million jobs. This creates double disadvantage.
tool supports business planning for creative agencies. The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession. The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession.
According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. But where is the in-depth data about scaleups?
Provide strong guidance and leadership to junior-level staff. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth. research, duties and projects as required.
Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.
For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Since its launch Clubhouse has become a hub for tech types, artists, and entertainers.
The solution seems to be to get more creative. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work. In Matt’s words, the current attitude is one where “marketing owns measurement.” The Solution. Amrit Gill.
We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. As any good PR person knows, it can help establish credibility for a C-level executive among industry peers and be part of an effective thought leadership campaign.
As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.
PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. How do PR pros do this?
Extends the reach of thought leadership content . Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership.
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.
Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.
Just as we did when children, as professionals, “we have to give ourselves permission to be creative and to hear that muse.”. Organizational structures can stifle creativity but “for me, now, it’s so important in the morning to find that quiet place, so I can find that muse,” she said.
Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. . Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Adweek Yeah, That’s Probably an Ad.
Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. This way you can better map out the specific milestones that must be reached to identify where creative tactics are needed to achieve desired results. . __ .
Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights. Social media posts can be more than company news and updates. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example.
But it’s never too soon to develop leadership skills. And having followers is a hallmark of leadership. The approach served her well: Annie is now senior vice president, creative director, at Saatchi & Saatchi Wellness in Philadelphia. The earlier we start, the better prepared we are to lead when the time comes.
Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position. It’s an issue rising up the corporate agenda and is firmly in planning for 2021 but right now management teams are focused on survival.
True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable.
Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. As many states contemplate reopening, smaller businesses have an opportunity to be creative. In times of crisis, change, or transition, leadership is critically important.
Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.
Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.
Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. The agenda includes 20+ sessions mentioning AI either as the session’s overall theme or as a component. One to watch?
Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.
There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.
The best fit may be with a team that has helped organizations overcome similar challenges – a dated image, a lack of visibility, or the absence of thought leadership in a given business. Creativity and imagination. The most creative idea in the world is worth very little to a brand if it can’t be justified.
PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.
This is a true leadership challenge because the change has to be cultural. Get creative and be sure the sales team is involved in developing the plays. Besides, from an organizational behavior standpoint, if you incentivize references, you might get more of them than sales.
Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Thought leadership elevates reputation Amplifying commentary and insights from executives within your organization underscores brand expertise and drives a positioning of authority.
Transparency as a driver for change There is a notable overlap between PRCA members and agencies on the Clean Creative 2021 F-List of agencies that support clients in the fossil fuel industry. It said that agencies played a key role in polluting the climate change debate. It has yet to report on progress.
South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.
As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. There are countless ways.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content