PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

5W PR

FEBRUARY 6, 2025

PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 137

Measurement B2B Google Financial 137

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. As many states contemplate reopening, smaller businesses have an opportunity to be creative. Leaders are more visible, for better or worse.

Marketing 225

Marketing Leadership Crisis Healthcare 225

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Social media platforms serve as powerful PR channels when used strategically.

Strategy 78

Strategy Case Study Pitching Measurement 78

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

The best fit may be with a team that has helped organizations overcome similar challenges – a dated image, a lack of visibility, or the absence of thought leadership in a given business. Creativity and imagination. The most creative idea in the world is worth very little to a brand if it can’t be justified.

Creativity 224

Creativity Agency Resources Measurement 224

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

PRSay

JANUARY 9, 2018

I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. Replacing you is the in-demand specialist — the creative, the strategic planner, the content specialist, the business strategist.

Measurement 124

Measurement Creativity Groups Analytics 124

PRSay

MARCH 29, 2022

Just as we did when children, as professionals, “we have to give ourselves permission to be creative and to hear that muse.”. Organizational structures can stifle creativity but “for me, now, it’s so important in the morning to find that quiet place, so I can find that muse,” she said. 1 on measurement with Mark Weiner here. .

Creativity 120

Creativity Print Software Writing 120

Onclusive

MARCH 17, 2021

Three key focus areas where short-term approaches mar the benefit of strategic and critical thinking and planning: Focusing on measurements and reporting as an activity instead of analyzing trends and patterns and adding more context for deeper and actionable insights – which can become capabilities embedded in various PR/Communications processes.

Data 195

Data Communications Reputation Data-Driven PR 195

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought'

Crisis Management 266

Crisis Management Crisis System Policies 266

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 99

Creativity Study Ethics Publicity 99

Stephen Waddington

SEPTEMBER 10, 2020

COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position.

Agency 122

Agency Creativity Marketing Government 122

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 156

Google Course Survey YouTube 156

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable.

B2B 109

B2B Leadership Marketing Blogging 109

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. I have a quasi dotted line into the rest of the executive leadership team.

Banking 199

Banking Marketing Measurement Meeting 199

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success. No creative spark . There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

PR Job Coach

FEBRUARY 24, 2014

Casting aside the importance of GPA and test scores, Mr. Friedman’s piece cites leadership, humility, collaboration, adaptability and a love of learning or relearning as critical metrics to assess success. On the other axis, list the factors of leadership, humility, collaboration, adaptability and a love of learning. Leadership.

How To 187

How To Leadership Interviews Google 187

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Now, five years later, they’re ascending to powerful leadership positions. As a reward, they get to go through the painful process of spreading their expertise to the rest of the business, setting clear content strategies, measurement frameworks, and processes for creating content.

Content Marketing 109

Content Marketing Creativity Marketing Travel 109

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Stephen Waddington

JULY 7, 2022

The report finds that practitioners continue to face challenges in helping organisations move beyond intent towards action: only a quarter (24%) of organisations set science-based targets and 59% do not measure carbon footprints. It said that agencies played a key role in polluting the climate change debate. It has yet to report on progress.

Leadership 111

Leadership Publicity Energy Crisis 111

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 154

Employee Crisis Reputation Creativity 154

Stephen Waddington

AUGUST 6, 2021

We’ve also discussed business topics including leadership, purpose; and areas of practice including behavioural science, communication accessibility, creativity, search marketing, and measurement. Other sessions have explored industry such as ethnic and socio-economic diversity, and professionalism.

YouTube 146

YouTube Creativity Community Leadership 146

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Blog posts can be key thought leadership assets and even help reflect the personality of the executive and the brand. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Can you offer an example of a creative strategy? This insight into their thinking provides a glimpse of how creative they are, which is typically the spark that takes a ho-hum idea to the next level. Look for examples of work that demonstrate a grasp of strategy and thought leadership where relevant.

B2B 159

B2B Creativity Agency Meeting 159

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

This can mean digital video, creative Instagram posts, and inbound marketing techniques. Then social media blurred the lines between paid and earned media, and “owned” or branded content expanded as companies plunged into executive blogging and invested in content to promote executive thought leadership. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168