Remove Creativity Remove Leadership Remove Measurement
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have.

B2B 177
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Build marketing and PR programs rather than executing campaigns

Sword and the Script

Creative briefs. Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. And on and on.

Marketing 215
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The 20 Responsibilities of PR and What They Entail

Onclusive

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Iterative PR Measurement. Speaking Engagements.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Executive Thought Leadership. Media Measurement.

Training 370
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Data-Driven PR Campaign Planning: Part 2

Onclusive

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. To determine the right creative angle, ask yourself—why would my audiences care about this topic? Measure success.

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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Build your strategy with measurement and reporting in mind. Think of how you’ll be expected to measure and report success while creating your plan.

Strategy 287
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Creative Uses for Google Analytics in Public Relations

Shift Communications

Currently, PR has a measurement challenge. Traditional measurement models, such as counting the amount of coverage secured, fails to demonstrate the broader impact that public relations has on sales and business in general. In Matt’s words, the current attitude is one where “marketing owns measurement.”

Analytics 141