Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. These features add to the list of AI use cases in PR software. DALL-E is developed by OpenAI, which also makes the popular ChatGPT tool.

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 99

Creativity Study Ethics Publicity 99

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. A testimonial video about a business devastated by a ransomware attack can be very compelling where it counts – when targeted properly to the IT decision-maker for cybersecurity software. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Let’s say we’re launching a new type of supply chain software for manufacturers. At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Prowly was acquired by the SEO software vendor Semrush in 2020. Samantha founded a PR workflow software product called PRGloo. Today, we can’t imagine life without it. We’re headed in that direction with generative AI too.

Publicity 156

Publicity Software Google Reddit 156

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging. In measuring PR campaign reach and impressions.

Branding 104

Branding Brand How To Measurement 104

Flack's Revenge

JULY 11, 2018

In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. GE’s mantra: “We Bring Good things to Life.”

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? Promoting leadership. Creating depth of message. Some products are complicated. How about a new car?

Branding 185

Branding Brand Marketing Wireless 185

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

MAY 18, 2023

Software platforms now providing these services include ChatGPT, GPT-4, Synthesia, ElevenLabs’ Prime Voice AI and BeFunky. Communications shops that use ChatGPT to generate copy will still need skilled people to edit and enhance the rudimentary material the software generates. Understand that ChatGPT still needs a human editor.

Publicity 185

Publicity Software Education Technology 185

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . And virtually everyone is welcome at a creative brainstorm, because a good idea can come from anyone. If they’re in a smaller firm, this opportunity may also mean more facetime with leadership, which is a real plus. We choose hires who demonstrate more than just dazzling academic prowess.

Skype 147

Skype Agency Meeting Software 147

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Build a program that does something real, and then build publicity around it.

Video 160

Video Banking Data Software 160

Landis PR

MARCH 17, 2025

Are you creating a thought leadership program? Dont ignore the obvious The old standby metrics of impressions, ad equivalency and year-over-year brand awareness growth are easier than ever to assemble through any of the monitoring/database tools that PR firms use ( MuckRack , Meltwater , wire services, social listening software, etc.).

Analytics 59

Analytics Measurement Data Software 59

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it. 3) Creativity is the Soul of CMO. Talk to Us!

Creativity 60

Creativity Storytelling B2B Film 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. But in recent years, data has shown its efficacy. 6 benefits of long form PR content. Business books create long-term opportunity.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Writing Pitching Video 159

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. The survey polled, 2,400 senior managers (U.S.)

Survey 104

Survey Trends Marketing Creativity 104

The Resolution Blog

MAY 24, 2017

Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. KPI: 1,000 downloads What was so good about the campaign?

Measurement 137

Measurement B2B Google Financial 137

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. establish thought leadership. It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Cision

MAY 9, 2016

Today’s communication professionals need to be just as knowledgeable about data collection and measurement as they are about creativity and building relationships. Take online classes, find a mentor or read thought leadership on the subjects that challenge you. You should, however, invest in some self-education.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Sword and the Script

OCTOBER 15, 2024

Edelman on Quid Here’s what Edelman had to say about Quid : “The AI Search feature enables analysts to quickly craft more creative and accurate searches within the dashboard. In my opinion, Meltwater seems to have become taken with dealmaking and has experienced lots of organizational leadership and ownership changes.

Report 142

Report Marketing Analysis Tools 142

Sword and the Script

JANUARY 31, 2023

PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI). Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro.

Software 78

Software Case Study Technology Tools 78

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

AUGUST 31, 2021

That means scanning the headlines, turning on social-listening software to monitor mentions of our brand on social media, watching user comments and keeping tallies of customer phone calls and emails. She is now head of PR and social media at Bozell, a full-service strategic and creative marketing agency in Omaha, Neb.

Crisis 167

Crisis Crisis Communications Nonprofit Social Media 167

PRSay

OCTOBER 5, 2020

Many employees enjoy remote work, but they also want to maintain a healthy work-life balance and to feel connected and informed , according to a survey by the software platform Smartsheet. Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio.

How To 183

How To Employee Survey Exercises 183

PRSay

SEPTEMBER 19, 2017

They are innately creative. The photos of these shoes are pure eye candy, and the creativity behind this campaign is undeniable. A-plus PR professionals study which types of stories perform well in publications catered to their audiences and employ creativity to produce stories the world can’t wait to read.

Measurement 137

Measurement Analytics Data Conference 137

Barokas

APRIL 16, 2019

In interviews, Hoffman explains that while this approach comes with some downsides – high capital burn, hiring issues and possible dilution of company culture – he believes it is the only way for startups to stay competitive in software development today. Either way, scaling, blitzscaling, (or not) can be hard on PR and marketing teams.

How To 102

How To Crisis International Internal 102

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Whether purchasing a $30 thermos or $100k in software, we deliberate; we want to make sure we’re making the right decisions to best improve business results. I’d recommend for you to check out Canva.com.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

FEBRUARY 1, 2016

With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now. This allows users to distribute thought leadership content through their Facebook account without having to share their personal posts with people that they don’t know. Facebook API / SDKs.

Facebook 48

Facebook Video Groups Creativity 48

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 118

Technology Ethics Leadership Groups 118

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

Tools 60

Tools B2B Software Storytelling 60

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 113

Interviews Publicity Technology Social Media 113