Sword and the Script

JULY 16, 2024

Creative thinking. 52% of CMOs think the top skill marketing leaders must possess is “creative thinking.” ( source ) 8. 75% of US adults spend “up to 2 hours per day watching short videos” and “video uploads on LinkedIn” are “up 45% year over year.” ( source ) 14. Thought leadership. source ) 13. B2B marketing video.

B2B 180

B2B Survey Marketing Analysis 180

Communications Conversations

NOVEMBER 5, 2021

Last week I had my first experience with a post of mine “going viral” on LinkedIn. I check LinkedIn many times throughout the day for clients, and myself. And over the next several days, because the long tail of LinkedIn content is often very long, it would grow to almost 4,000 likes and more than 100 comments.

Viral 146

Viral LinkedIn Social Media Employee 146

Onclusive

JULY 13, 2016

Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content.

LinkedIn 150

LinkedIn Banking Leadership Creativity 150

PRSay

MARCH 29, 2022

Just as we did when children, as professionals, “we have to give ourselves permission to be creative and to hear that muse.”. The monthly livestream on the PRSA LinkedIn page features discussions with the publication’s contributors and delves deeper into the topics of their articles.

Creativity 121

Creativity Print Software Writing 121

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. Evergreen content that will be relevant for months to come.

Social Media 323

Social Media B2B Media Video 323

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Platforms like X and LinkedIn are valuable for sharing campaigns and getting feedback. Please reach out to me on LinkedIn or X. Get ready to take notes! Do you have any additional suggestions?

Creativity 99

Creativity How To Automotive LinkedIn 99

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. It will be interesting to see how companies continue to evolve and grow, whether it’s through creative storytelling or managing their reputation.

Trends 0

Trends Storytelling Creativity Reputation 0

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. I think what kind of sparked us connecting was this LinkedIn post that you had put about a statistics post that you guys did. It’s LinkedIn posts that you talked about. Start formulating some questions.

Creativity 117

Creativity Digital PR Data Pitching 117

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. What’s your take on the industry and what are other agencies doing? It’s understandable. We live in uncertain times. The economy is slowly recovering but the impact of COVID-19 has been brutal.

Agency 122

Agency Creativity Marketing Government 122

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Go for it in brainstorms – Creative sessions can be challenging. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news. Tweet at a journalist that you liked their recent story or tag a co-worker about an article you saw on LinkedIn.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

JUNE 22, 2020

For those who do take part, they may limit involvement to LinkedIn, where business leaders tend to engage most frequently. . Twitter and LinkedIn are two of the most commonly used platforms for B2B brands, as they typically attract more business-focused audiences. Producing the right content.

B2B 276

B2B Social Media Brand Branding 276

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. For many, they continue to be the trinity of social media. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Twitter 405

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

PRSay

DECEMBER 12, 2024

For example, if you are leading the way in how AI tools can fuel creativity, increase efficiency or improve margin, document how you are applying this critical knowledge. Connect with her on LinkedIn , Instagram or at katienealconsulting.com. [a This is your moment to show how indispensable you are.

Measurement 141

Measurement Resources Examples Conference 141

Sword and the Script

SEPTEMBER 17, 2024

I was on a new business call a month or so ago and a person on the call said, ‘Oh I saw you on your LinkedIn livestream, I was only able to catch a part of it, but it looked interesting’,” she says. “I She next takes the video and chops it up for repurposing across other mediums like podcasts, social media and email.

B2B 180

B2B Marketing LinkedIn Video 180

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags. Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. All promotion isn’t equal.

Social Media 344

Social Media Media B2B Leadership 344

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Cision

NOVEMBER 16, 2017

With so many people these days getting their news from Facebook, Twitter and LinkedIn, this is not an area you want to ignore. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. Connect on LinkedIn at [link]. Conclusion.

SEO 174

SEO Engineering Google Writing 174

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Interaction with a reporter on social media sites like Twitter and LinkedIn can be beneficial. Interact on social media. First, it’s a nice gesture. Social likes and shares will be noticed and appreciated.

Media 333

Media Pitching Report B2B 333

Cision

DECEMBER 8, 2017

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. That leaves the bulk of the work to creative expression. At MultiVu Creative, we’re big fans of animation, and that’s because humans process pictures much faster than text. We had to dig.

Video 189

Video Creativity Conference Education 189

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Targeted LinkedIn campaigns Leverage the power of LinkedIn for targeted campaigns. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

PRSay

MAY 21, 2021

Not only does collaboration deliver a more comprehensive communications approach but, in learning from one another, we also find creative ways to reach our target audiences. Find Tia on Twitter and LinkedIn. As we cross-collaborate with other departments, we should make it easy for those teams to tell the stories we wish to tell.

Communications 203

Communications Nonprofit Creativity Agency 203

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Comments I expanded on this a bit more on LinkedIn –. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic.

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Storytelling 233

Storytelling Education Software LinkedIn 233

PR for Anyone

OCTOBER 25, 2023

In the past, she has worked as a video producer and creative director for Voice of America. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist.

Instagram 162

Instagram LinkedIn YouTube Creativity 162

Contently - Strategy

NOVEMBER 19, 2020

This innovation is less technological and more creative. There was one exception: In April, I attended a Zoom-based gameshow thrown by my creative partner, Shane Snow. LinkedIn Events. On October 20, we notched our first win when LinkedIn released an upgrade to LinkedIn events. Who’s to say?

Trends 142

Trends LinkedIn Video B2B 142

Melissa Agnes

JULY 17, 2014

featuring new methods; advanced and original, e.g., “innovative designs” (of a person) introducing new ideas; original and creative in thinking, e.g., “an innovative thinker” While many use the word innovative as a synonym for creative or inventive , the one essential element of innovation is being first.

Social Media 252

Social Media Crisis Media Viral 252

Cision

OCTOBER 7, 2016

What a show needs and what you may need for your client is a process, sometimes simple and straight forward, and sometimes it needs strategy so be willing to work creatively, be real with us and with your client, and remember that content is king so think about what can make for great moments. Image courtesy of Lambert’s Linkedin.

Pitching 275

Pitching Television Energy Social Media 275

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Twitter lists help you follow and engage with relevant journalists.

Strategy 78

Strategy Case Study Pitching Measurement 78

Deirdre Breakenridge

SEPTEMBER 14, 2017

I even asked a creative I admire to partner with me. How have you tackled new creative projects? You can connect with her at @JackieMJensen or on LinkedIn. Within weeks, I had a Publishizer campaign page ready for the pre-order launch on September 15, 2017. What have you learned by sharing ideas before they are fully baked?

Writing 0

Writing Travel Film Creativity 0

Communications Conversations

NOVEMBER 10, 2020

In fact, I know plenty of people that are great at social media marketing but folks I don’t see on Insta, Twitter or LinkedIn all that often. Now, LinkedIn? I spend 20-30 minutes every day on LinkedIn. 4: Yes, you can set strategy, but creative ideas will come from those who are immersed. I’m a power user.

Social Media 172

Social Media Media LinkedIn Instagram 172

Deirdre Breakenridge

OCTOBER 29, 2018

Customers began searching on LinkedIn to see who was in charge of the campaign, who was working at Shea Moisture, and who thought it would be a good idea to place an ad like this. By diversifying expertise, demographics, and experience, there is more creativity, thoughtfulness, and reflectiveness in a group.

Advertising 295

Advertising Advertising Twitter Communications 295

Onclusive

AUGUST 22, 2019

And on the advertising side, over-reliance on the ad monetization model has resulted in massive amounts of spam, turning off prospects, leading to ever-declining response rates for even the best creative. This blog was originally published by Geoffrey Moore on LinkedIn. That’s what I think. What do you think?

Communications 199

Communications Marketing B2C Advertising 199

Cision

JUNE 21, 2016

LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Ensure that you have proper mediums in place to communicate your story. Put yourself out there.

Branding 189

Branding Brand Real Estate Tourism 189

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about a flood of LinkedIn comments? Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs. For business examples, pay a visit to Hubspot Academy on LinkedIn. A great PR campaign can generate positive brand awareness, which is clearly desirable.

Publicity 255

Publicity Storytelling Automotive Software 255