Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Karen Freberg

MARCH 12, 2022

to a Snapchat filter / geolocation filter assignment for a local business. I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Allowing for creativity in assignments is KEY! This assignment emerged by accident in a good way.

Creativity 99

Creativity Social Media Groups Video 99

5W PR

DECEMBER 25, 2024

Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Encourage creativity and authenticity from the influencer. Offer fair compensation for the influencer’s time, effort, and creative contribution.

Industry 78

Industry Guidelines Marketing Creativity 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. The post Brands Bring Substance To COVID-19 Response appeared first on Crenshaw Communications.

Branding 284

Branding Brand Small Business Retail 284

Agility PR Solutions

APRIL 27, 2021

In fact, new research from design and creative agencies directory Visual Objects reveals that 76 percent of consumers look for a company’s online presence before visiting in-person. The post How’s your local SEO? Therefore, it’s […].

Local 94

Local SEO Consumer Creativity 94

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

5W PR

DECEMBER 1, 2020

All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Creativity 88

Creativity Pitching Small Business Media 88

ImPRessions - Crenshaw Communications

MAY 20, 2020

Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. Download the Starbucks app (or Dunkin Donuts or a local coffee shop) and treat yourself to a large cold brew before diving into that PR plan; you deserve it. . What app can you not live without?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Sword and the Script

SEPTEMBER 24, 2024

Get creative and be sure the sales team is involved in developing the plays. Local groups – often facilitated through platforms like Meetup – are another opportunity. If a procurement or legal team wants to remove such a clause before signing, then develop a negotiation playbook.

B2B 142

B2B Case Study Study Conference 142

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Consider: Commenting on local professional super networkers posts. Use your summary to tell a creative story. And, it worked. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

5W PR

JANUARY 21, 2025

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.

How To 279

How To Media Pitching Creativity 279

Melissa Agnes

NOVEMBER 19, 2014

In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

Polaris

NOVEMBER 20, 2014

creative agency. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla.

Storytelling 199

Storytelling Reddit Video Creativity 199

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Shashi Bellamkonda, CMO, Surefire Local. Randy Frisch, Co-Founder, CMO & President, Uberflip.

Branding 246

Branding Brand eBook Leadership 246

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Your PR strategy should align with broader business goals.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

JUNE 22, 2017

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone.

Google 157

Google Course Survey YouTube 157

PR for Anyone

APRIL 28, 2024

I went to my local Dollar Store to see what I could find. Creative Organization for Every Room Dollar Store Pegboard for Kids’ Crafts Keep kids’ crafts tidy and accessible with this versatile dollar store pegboard. From overflowing closets to cluttered countertops, the chaos can quickly become overwhelming.

Creativity 130

Creativity Local Banking Tools 130

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. So, just like the candidate running for a local district office, a team has to garner local support before going after bigger fish.

Local 159

Local Pitching Interviews B2B 159

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Business Wire

MARCH 31, 2017

If you’re pitching local, it helps to have a local area code. Since local stations generally air four to five hours of news in the morning, “You get more bang for your buck since your story is likely to be repeated four or five times,” she said. It’s tough out there for new media outlets, so creative partnerships are possible.

Local 150

Local Media Pitching Report 150

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” It’s a great creative outlet. Read as often as you can.

Writing 121

Writing Creativity Local Pitching 121

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Stern + Associates

AUGUST 13, 2024

Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise. Midjourney : This AI can generate complex art and design elements, saving countless hours in the creative process. Mastery of these tools can set us apart in a crowded market.

Tools 125

Tools Marketing Creativity Analysis 125

Frederik Vincx

NOVEMBER 8, 2016

First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. Two weeks ago I quit my job as co-founder and creative director of communication software company Prezly and now I’m ready for a new adventure. It’s been ten years since I graduated.

Agriculture 155

Agriculture Software Community Local 155

PRSay

FEBRUARY 8, 2021

Growing food insecurity — This is an opportunity to elevate stories of individuals or organizations heading local initiatives to feed people in their communities, addressing food deserts often found in BIPOC communities or organizing community food gardens.

Media 158

Media Policies System Pitching 158

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. What inventory do they overlook? Which pitches do they overlook?

How To 150

How To Fashion Interviews Local 150

ImPRessions - Crenshaw Communications

MAY 3, 2016

If your company falls into a creative category, a DIY design tip could do the trick, such as this article’s practical tips on how to create your own flower bouquet (yes even from the grocery store flower section). Tap into local pride. Consider any and all local angels that could play to these types of opportunities.

Local 120

Local Viral Survey Consumer 120

PRSay

AUGUST 16, 2022

While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. . • RunSignUp.

Company 157

Company Nonprofit Apparel Banking 157

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Like the best PR-driven ideas, it is creatively designed yet simply executed. Kudos all around.

Branding 136

Branding Brand Local Hotels 136

Cision

JUNE 8, 2015

It’s a broad term referring to the social good your brand does locally, nationally or globally. It can take a variety of routes from volunteering at the local food pantry to partnering with a national cause like the American Cancer Society. If you’re working in the local community, share updates and photos. Get creative.

Employee 120

Employee Consumer Banking Local 120

OnePitch

AUGUST 8, 2024

We stopped over in Denver recently as part of our OnePitch Summer Tour , and got to hear from 9 local PR experts on their top (and most creative) tips for managing their many media lists. As PR folks, we are no strangers to the work that goes in to effective media list management, which is a task that can sometimes feel daunting.

Media 103

Media Local Creativity Meeting 103

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Crisis Communications Reputation 195