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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. You can also get creative with “new.” You can also get creative with “new.” Make your business newsworthy.

Publicity 331
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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83
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4 Keys to Distributing Public Service Announcements

Cision

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio.

Publicity 224
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Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.

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What’s Needed for a Successful Satellite Media Tour

Cision

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. These tours aren’t just efficient, though. Your Pitch Team.

Media 120
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3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Trying to sell your client on the value of podcasts?

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Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

The Hoyt Organization

They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention. Localize And Engage With Your Community Healthcare practices will more than likely get the bulk of their clients from their local communities.