Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

ImPRessions - Crenshaw Communications

MARCH 16, 2021

PR/Marketing Intern. Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. All candidates should have an interest in and basic understanding of public relations and marketing. We look forward to hearing from you!

Internal 323

Internal International Communications B2B 323

Sword and the Script

DECEMBER 3, 2024

If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. High probability means everyone is saying the same things.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. To build trust, and to encourage a response to a solid pitch, even if the answer is no. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. Do you have any news for us to pitch?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Look globally for reactive news. Don’t fear the vertical. Content, content, content.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Repurposed content: Refresh previous content and select successful pitch ideas and posts.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. I’m using the term customer reference here interchangeably with access to customers by a marketing team.

B2B 142

B2B Case Study Study Conference 142

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. For content marketers, Hubspot or a competitor is a must-have.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

DECEMBER 12, 2017

With this in mind, why not get a piece of that action for your own marketing efforts? . Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job?

How To 279

How To Media Pitching Creativity 279

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Here’s what you have: -3+ years of experience in PR, communications, or marketing. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . PR people often plan out pitch calendars months in advance. Feedback on pitches. This past year, our team has supported two IPOs for ad tech clients, with another on the way!

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Look back at learnings.

Pitching 136

Pitching Print Survey Local 136

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. While Cision has solidified its position on the market, Prowly reviews online are shining in area where Cision might lack, such as helpful AI features and tailored support for customers.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. PR is an investment of not just a portion of the marketing budget but a proportionate time commitment as well.

Publicity 256

Publicity Branding Brand Storytelling 256

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media. Many people are on vacation.

Publicity 246

Publicity Pitching Television Newspapers 246

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. She pitched it to her editor who loved it too and they wrote an article about me. You can also get creative with “new.” Many are overwhelmed with emails and often forget your pitch came in, even if they loved it.

Publicity 331

Publicity Television Local Pitching 331

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends Web 170

PRSay

DECEMBER 12, 2024

Just as you would prepare for any media interview or new business pitch, taking time to reflect before your review will help you take control of the narrative, highlight your impact and demonstrate your potential for growth. Consider where you want to be next year. This is your moment to show how indispensable you are.

Measurement 141

Measurement Resources Examples Conference 141

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. When you do pitch, keep it brief and relevant.

Strategy 78

Strategy Case Study Pitching Measurement 78

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Like they just do statistics posts. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . In years past we’ve combined the PR and marketing statistics into a single post. The price summarizing marketing statistics for 2021 was published earlier in the week.

Publicity 175

Publicity Survey Pitching Creativity 175

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 99

Creativity Study Ethics Publicity 99

Flack's Revenge

JANUARY 17, 2019

It sounded like a big, scary number with vast implications for the global labor market and living standards. AI and bots power a growing number of marketing tasks. Can we expect an army of PR writing and pitching flack-bots any time soon? Success means mastering a diverse set of skills , creativity and out-of-the-box thinking.

Insurance 234

Insurance Insurance Privacy Interviews 234

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Never make coverage guarantees. Don’t confuse PR and sales.

Publicity 334

Publicity How To Product Launch Agency 334

Flack's Revenge

OCTOBER 30, 2019

We’ve all done things we thought were great but were not well received, or where reality crashed the perfection party: The golf putt that almost went in The drunken wedding toast that seemed funny at the time The baseball pitch that was for sure a strike, until the ump ruled “ball!” And what about PR pitches?

Pitching 120

Pitching YouTube Data System 120

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Takeaway 3: Validate Ideas Rigorously Before pitching to clients, ensure thorough validation of your ideas. Unfortunately, as you’ll see, it’s on a bit of hiatus.)

Creativity 99

Creativity How To Automotive LinkedIn 99

Cision

NOVEMBER 24, 2015

Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Great, but the market they are trying to reach prefers to view that content on their phone or tablet – not TV. Get creative and don ’ t be afraid to pay. It’s simple.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

PR pros are very creative and have the skills to take something bland and make it exciting and relevant. One of our former clients was an emergency “panic button” marketed to women, college students, and runners. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications.

Creativity 243

Creativity Retail Groups Media Training 243