5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Our ROI on content marketing will go down. Bob Stone’s framework is elegantly simple: list, offer, creative.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

Creativity 120

Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? And can you imagine being a retail store without e-commerce capabilities right now?

Brand 284

Brand Branding Small Business Retail 284

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Its ad featuring Buster the Boxer , in which a slobbering dog bounces on a trampoline, was scored as the most engaging Christmas marketing campaign on a competitive list of 15 retailers.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MAY 29, 2020

Suddenly, most marketing was irrelevant, or worse. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Marketers quickly moved to recontextualize campaigns to align with our new and unexpected circumstances. It’s also in the creative. And email campaigns work.

Marketing 156

Marketing B2C Retail Print 156

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. .

Creativity 243

Creativity Retail Groups Media Training 243

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. They typically have some PR experience – internship, part-time or full-time – in an agency setting or as an in-house comms or marketing team member. .

B2B 203

B2B Policies Case Study Enterprise 203

Agility PR Solutions

APRIL 1, 2021

It can get especially tough for PR and marketing agencies. The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. The post 4 creative ways PR agencies can build killer relationships with clients appeared first on Agility PR Solutions.

Creativity 94

Creativity Agency Retail Industry 94

ImPRessions - Crenshaw Communications

MAY 11, 2020

Any B2B PR pro is familiar with market research done by third-party research and analyst firms like Gartner, Forrester and others. And many of these firms offer vast market experience and influence, partnering with them for a bespoke research project comes at a premium price. . Customized surveys offer relevance.

Data 234

Data B2B Survey Banking 234

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. This approach drives traffic and strengthens retail relationships.

Retail 78

Retail Case Study Storytelling Creativity 78

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

FEBRUARY 10, 2023

to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content. Our creative team have worked their magic to create a variety of engaging and eye-catching content to showcase C4 to target markets.

Creativity 62

Creativity Print Marketing Retail 62

5W PR

SEPTEMBER 27, 2017

The best approach to marketing is an integrated, 360-degree view. If you’re investing in a marketing endeavor without asking how PR can maximize results, you’re likely missing out on exposure, customers and return on investment. Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

NewsWhip

NOVEMBER 9, 2022

More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. . Retailers such as Walmart, Best Buy, and Kohl’s all made headlines in October for choosing to close, with Walmart’s addition being the newest of the mix.

Twitter 148

Twitter Brand Branding Retail 148

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. Are there multiple ways a brand can create that buzz?

Retail 225

Retail Consumer Brand Branding 225

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 140

Content Marketing Marketing Case Study Internal 140

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

5W PR

JANUARY 29, 2025

From the CosmoTrends panel to live demonstrations, it was clear that LED technology is expanding beyond traditional skincare into full-body wellness solutions, creating a new frontier for beauty PR campaigns targeting the at-home beauty market.

Trends 78

Trends Storytelling Consumer Technology 78

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans.

Advertising 170

Advertising Advertising Analytics Data 170

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Innovation in the PR industry is alive and well. Mike Robb.

Agency 161

Agency Meeting Retail Energy 161

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? You'll have an easier time influencing buyer decisions, you'll spend less time and money on your marketing efforts, and you'll build brand loyalty more easily. This is the power of brand recognition.

Brand 104

Brand Branding How To Measurement 104

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 107

Marketing Newspapers Print Corporate 107

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants.

How To 120

How To Wireless Retail B2C 120

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. That’s the theme for this week’s Unscripted Marketing Links (UML). Those sound-like solid considerations for everything marketing does. Try a boutique PR and marketing consultancy dedicated to B2B tech.

Sports 117

Sports Advertising Advertising Survey 117

Stephen Waddington

MAY 17, 2020

Education Education and training - agile education providers will benefit from digital-led democratisation of education provision but it doesn’t replace the collegiate experience of creative thinking and problem solving. The latter is a huge opportunity. Teaching will shift online for all but small discussions and seminars.

Tourism 118

Tourism Fashion Retail Travel 118

Flack's Revenge

NOVEMBER 12, 2015

The Singles’ Day has intensified the rivalry between the two e-commerce retailers in China, Alibaba Group and JD.com. In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. Underwood (played by actor Kevin Spacey at House of Cards ).

Social Media 120

Social Media Media Apparel Retail 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Cision

MARCH 30, 2015

But what does this mean for brands and marketers? Think flash-tweet sales by store location, retail loyalty programs via hashtag to those with the most check-ins, or restaurants tweeting deals based on nearby movie check-ins.”. Featured: dennis crowley , Nan Palmero ( Creative Commons ). More specific locations, got it.

Twitter 120

Twitter Social Media Retail Groups 120