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Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. And that’s what stands out for me in terms of creativity.
Campaigns sometimes become the foundation of marketing activity. Creative briefs. click image for higher resolution) Build marketing and PR programs What’s a better approach? I’ve seen marketing teams that produced both a webinar and some style of long-form gated content every single month. The results? Measurement.
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin. Creative thinking.
Socialmediamarketing and PR have recently become inseparable. That’s because socialmedia plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics.
User-generated content has become an indispensable tool in video game marketing. The Power of UGC in Video Game Marketing UGC offers a multitude of benefits for both players and developers. For players, it provides an outlet for creativity, allowing them to express themselves through unique designs, levels, or mods.
Socialmedia has revolutionized the way alcohol brands connect with consumers. However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. Remember, a balance between compliance and creativity is essential to succeed in this dynamic landscape.
The socialmedia landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several socialmedia approaches that should be reassessed as we enter 2022.
As most PR agencies know, socialmedia is not just for B2C companies anymore. With the help of socialmedia, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into socialmedia, as they may not see its value.
Yesterday, I gave my annual socialmediamarketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. With that, here’s 10 socialmedia trends I believe you’ll see in the year ahead.
From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners. Among the world’s fastest-growing socialmedia platforms, TikTok provides opportunities to connect with audiences in genuinely creative and authentic ways.
Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.
Describe how you tackled challenges, built strong relationships, or led creative strategies. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. If you’ve worked with socialmedia, you probably started by putting together a game plan.
Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations.
Among PR teams, LinkedIn is the go-to socialmedia platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Your summary should reveal your specific expertise.
Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different.
Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. As most people stay home and practice social distancing, AdExchanger (the leading voice in ad tech) was quick to adapt and start a new podcast series titled, “Social Distancing With Friends.” The Mumbrellacast.
Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. How Influencer Marketing Can Benefit the Alcohol Industry There are many ways that influencer marketing can benefit the alcohol industry.
As the Creator Economy continues to grow and diversify, new research from creativemarketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators.
I’ve been giving this socialmedia trends presentation now for I believe 5 years. I used to give it at SocialMedia Breakfast–you know, back when we saw people, had coffee together and shook hands! Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country.
A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.
In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or socialmedia posts.
In the highly competitive landscape of video game marketing , standing out requires innovative and effective strategies. Harnessing the Power of SocialMediaSocialmedia platforms have become integral to modern marketing campaigns. Community Building Fostering a sense of belonging is crucial.
PR/Marketing Intern. Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. All candidates should have an interest in and basic understanding of public relations and marketing. We look forward to hearing from you!
Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.
According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “socialmediamarketing'” are pretty broad. Almost the same thing for “socialmediamarketer.”
: Do you need to be active on socialmedia channels to be successful as a socialmediamarketing professional? Some folks say “no, you don’t need to be active on socialmedia to be good at this job.” Because, historically, it has been a controversial issue. Here’s why. #1:
Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Use animation to bring the story to life in a creative and engaging way. Encourage the audience to create their own stories and share them on socialmedia using a branded hashtag.
Socialmedia influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. The authenticity of this long-term relationship has helped Nike maintain its position as a market leader in athletic wear.
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.
You may have seen this graphic last week–it was making the rounds on socialmedia (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s socialmedia manager. Yes, socialmedia pros do need to understand how to manage social ad campaigns.
In case you missed it, last week Southwest Air turned the keys over to the socialmedia intern on Twitter. It’s the SocialMedia Intern. Of course, the marketing community was all over this. And Southwest Air has a history of these kinds of creative tactics. Hey everyone. First–it was funny.
Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.
To ensure its success, a well-crafted marketing campaign is essential. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Consider socialmedia platforms where the target audience is most active.
And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. Creativity. How can we get creative with content marketing? Marketers can’t produce their best work if they’re burnt out.
Socialmedia adds value. Socialmedia posts can be more than company news and updates. Brands get creative on social channels. Brands can also use socialmedia channels to share thought leadership insights. Media relationships, of course, are at the heart of PR plan execution.
Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and socialmedia.
socialmediamarketing efforts, socialmediamarketing campaigns, entire video, many brands, drive traffic In today’s digital age, socialmedia video marketing has emerged as a powerful tool for businesses to engage with their target audience.
The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. These contests can encourage creativity and generate excitement around the book.
Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.
Tony Piloseno, an Ohio University senior who worked part-time at a Sherwin Williams was fired earlier this year for creating TikToks where he performed creative paint mixes on the popular social network (read the full story here ). Again, one company embraced its viral moment–and saw immediate marketing and business rewards.
It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. They were designed to push out businesses messages through traditional media to customers. That’s easier said than done.
Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Event & Experiential Marketing.
Just a few months ago, I set out to create my annual socialmedia trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the socialmediamarketing front. It’s real.
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