PeakMetrics Insights

MARCH 13, 2019

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Is the nonprofit’s website bringing in the right people? Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Burrelles Fresh Ideas

MARCH 5, 2024

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Monitoring earned media facilitates analytics and measurement, allowing you to re-evaluate, adjust and fine-tune as you go. Find out how we simplify monitoring and measurement for brands and agencies. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Wear cloth face covers. Hold virtual meetings.

Employee 189

Employee Skype Meeting Nonprofit 189

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Don’t forget that engagement can also be measured. Be Creative. Image Credit: Pixabay. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Stern + Associates

FEBRUARY 4, 2022

For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Identify clear measures of success. Her creativity isn’t reserved only for writing; Jen also gets a kick out of party- and event planning.

Social Media 62

Social Media Strategy Media Nonprofit 62

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. So, how to find the perfect first PR job?

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

MARCH 26, 2021

Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit she founded in honor of her late mother, Estela, that provides scholarships and a pen-friends program for young adults who have lost a parent or sibling.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

AUGUST 11, 2016

That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Nonprofit Tech for Good. Nonprofit Fundraising Blog. Creativity Unbound. Sprout Blog. Social Media Explorer. Duct Tape Marketing Blog. Branding Strategy Insider. PR News Online. Socialbrite.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

FEBRUARY 10, 2018

From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. Creativity matters . There’s always something to learn .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Waxing UnLyrical

MAY 27, 2016

Strategic America is a proud supporter of Youth Emergency Services and Shelter , a central Iowa nonprofit organization that serves kids that are at risk or sometimes homeless. Each year we measure our success on whether YESS achieves its fundraising goal. Allow me to present a case study, and you decide if my theory is valid.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Waxing UnLyrical

APRIL 5, 2012

And we measure, using carefully honed metrics, the outcomes of our efforts. In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry!

Publicity 104

Publicity Insurance Insurance Nonprofit 104

Waxing UnLyrical

DECEMBER 1, 2014

Check out this post from Nonprofit Hub that tells you what you should be thinking about as you flesh out your editorial calendar. Next year I’ll be back at Rutgers University, along with Deirdre Breakenridge and other very smart people (I teach a course on PR measurement), teaching its Public Relations Certificate. Thank you!!!

Resources 72

Resources Nonprofit Measurement Creativity 72

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Measuring impact. What changes have you seen in the PR travel & tourism industry, and its measurement?

Tourism 45

Tourism Travel Mobile Nonprofit 45

Mindful Marketing

JULY 17, 2021

Perhaps Sanders has a point—maybe the cost of space tourism shouldn’t only be measured by its direct costs but also in terms of its opportunity costs, or how money spent on space tourism could otherwise be used. ” Are Bezos, Branson, and Musk too “heavenly minded”?

Tourism 114

Tourism Travel Nonprofit Banking 114

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 42

Measurement Nonprofit Education Social Media 42

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. Will people (e.g.

Analytics 70

Analytics Data Pinterest System 70

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

JULY 23, 2019

“As People Incorporated celebrates its 50th anniversary, Kristen has led efforts to reintroduce the nonprofit to external audiences, including donors, volunteers and the general public through a variety of communications strategies and tactics. Andi Pepin, creative producer-Target. ” – Heather Olson.

Transportation 122

Transportation Social Media Corporate Agency 122

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. How Google Instant Might Impact Your Small #Nonprofit [link] by @ericaholt (guest post) [.] These fine folk did: Jan.

Google 104

Google Nonprofit Engineering SEO 104

Waxing UnLyrical

MARCH 26, 2012

What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization.

Case Study 105

Case Study Internal International Study 105

Cision

DECEMBER 21, 2015

This could have ramifications for measurement and monetization for branded content. For 501(c)(3) nonprofits, Facebook may become the best option for crowdfunding campaigns. Communication professionals working with nonprofits should be aware of Facebook’s crowdfunding capabilities.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

JUNE 18, 2019

43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. 70) “Tell stories about a nonprofit organization and those it serves.”. PR Measurement: A Pulse Check on How Communicators Show Value. (click image for higher resolution). 12) “Write for businesses.”.

Employee 145

Employee Print Writing Survey 145

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Why: “At the end of the day, people supporting your nonprofit want to know who is behind the organization, who else supports it. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. AMA newsletter subscribers and followers across a wide range of for-profit and nonprofit industries were invited to participate in the survey. I would advise marketers to measure twice and cut once.

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. And is that awareness beneficial to the nonprofit, or is it going to see its reputation somewhat diminished because of the ridicule this campaign received.

Twitter 99

Twitter Facebook Nonprofit Social Media 99

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Prior to founding Wax Marketing, Inc.,

Communications 79

Communications Pinterest Reddit Radio 79

Waxing UnLyrical

APRIL 26, 2018

As a strategy, nowhere is this more important than in the nonprofit sector. Because nonprofits are presented with a unique challenge and opportunity at the same time. Nonprofit Storytelling: The Opportunity. Nonprofits have a purpose. Nonprofit Storytelling: Cutting Through the Clutter. Well, not really.

Nonprofit 71

Nonprofit Storytelling Community Case Study 71

Cision

JUNE 22, 2015

But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Image: Eva Rinaldi ( Creative Commons ). percent (60 times Facebook’s engagement rate of.07 07 percent). So, let’s explore that… Generate buzz for your next event. Categories. Engagement Rate. 20.45% (=).

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Free initial plan, but also has an amazing nonprofit rate of $39.99/year YouTube Nonprofit Program : The YouTube nonprofit program is a cause’s best friend.

Nonprofit 80

Nonprofit Tools Marketing Skype 80

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 115

Creativity Enterprise Tools Training 115

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. With almost a decade of PR and marketing experience under her belt, Mercy has worked with nonprofit, entertainment and private sector clients. Being creative and moving along with the times means reporters come to you and your client gets the exposure they deserve.

Reddit 120

Reddit Social Media Comparison Pitching 120

Cision

MAY 13, 2015

New ways to accurately measure and track PR’s value. He’s trained more than 6,000 communicators from agencies large and small, from Fortune 50 companies to regional nonprofits. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Pitching 120

Pitching Nonprofit Fashion Trends 120

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. RaeAnn has experience in the corporate and nonprofit communication worlds, serving most recently as the senior national communications manager for Young Invincibles. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Data 120

Data Nonprofit Instagram Analytics 120