PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes.

Conference 110

Conference International Internal Storytelling 110

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Facebook for Business: Creative approaches to Facebook postings and advertising for results. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts. All it takes is a plan.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Stern + Associates

JULY 18, 2023

He offers decision makers a roadmap to restructuring the right way, especially since companies will still need people with creative, interpersonal and problem-solving skills to work alongside AI. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Technology 114

Technology Government Measurement Policies 114

Stern + Associates

JANUARY 26, 2023

The tightening economy, alongside a highly competitive labor market and changing employee needs, requires creative thinking to maintain an engaged workforce while meeting strategic goals in a cost-effective manner.

Employee 118

Employee Company Marketing Case Study 118

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 51

Measurement Analytics Conference Web 51

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

NOVEMBER 15, 2010

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

Google 110

Google SEO Engineering Measurement 110

Cision

JANUARY 6, 2017

How do you measure that success? AW : When I stand outside a Build-A-Bear Workshop, holding a Baskin Robbins ice cream cone watching a Corner Bakery truck drive by, I feel that we have been part of creating our American culture. That work then gives us a framework to think creatively about how to communicate with the customer.

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

DECEMBER 20, 2011

For centuries Santa’s Workshop has been a leader in the secular celebrations industry as a result of successfully meeting the needs of its stakeholders – children. However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Need/Opportunity.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 94

Publicity Creativity Measurement Twitter 94

Waxing UnLyrical

DECEMBER 1, 2014

Speaking of planning, I’m teaching a full day workshop for PRSA in NYC on Friday. Next year I’ll be back at Rutgers University, along with Deirdre Breakenridge and other very smart people (I teach a course on PR measurement), teaching its Public Relations Certificate. Then go fill out that calendar. Thank you!!!

Resources 73

Resources Nonprofit Measurement Creativity 73

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 118

Policies Energy Government Crisis 118

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.

Blogging 94

Blogging Writing Facebook Twitter 94

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. It is second nature to us.

Case Study 78

Case Study Enterprise System Fashion 78

Waxing UnLyrical

NOVEMBER 27, 2010

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Tourism 74

Tourism Measurement Blogging Twitter 74

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Here’s my first post: How Google Instant Might Impact Your Small Nonprofit. [.] These fine folk did: Jan.

Google 104

Google Nonprofit Engineering SEO 104

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Get creative with thought leadership. Measure your results. Educate your target audience.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results. These measurements will be discovered while doing the goals and objectives research. Why is it being done?

Strategy 90

Strategy Analysis Small Business Measurement 90

Waxing UnLyrical

OCTOBER 23, 2010

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet.

Twitter 73

Twitter Measurement Tourism Social Media 73

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course. Also Cinderella. Also Sleeping Beauty. Well, I still love fairy tales.

Publicity 100

Publicity Facebook Twitter Measurement 100

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 98

Publicity How To Course Facebook 98

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction. These fine folk did: Jan.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Waxing UnLyrical

OCTOBER 16, 2010

Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. Shonali Burke said: Today's post is kinda personal: Conch and Drum [link] Bengalis/Indians will relate, since it's Puja season. durgapuja [.] These fine folk did: Jan.

Construction 65

Construction Tourism Measurement Blogging 65

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! These fine folk did: Jan.

Conference 74

Conference Tourism Measurement Twitter 74

Waxing UnLyrical

OCTOBER 14, 2010

Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.

Blogging 78

Blogging Twitter Creativity Facebook 78

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting! These fine folk did: Jan.

Tourism 68

Tourism Measurement Twitter Facebook 68

Waxing UnLyrical

JANUARY 14, 2011

Mark as read Approve comment Shonali, totally stole your idea for my blog, but added two more to your list: Zemanta, which recommends Creative Commons images and related articles to help enrich your posts and SlickFlickr, which helps you build slideshows and the like from your Flickr feed. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 100

Blogging Facebook Twitter Measurement 100

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Improve AI: Monitor, measure and adapt based on performance. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

DECEMBER 9, 2010

Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. I recently went to a workshop on YouTube and I had asked the members of the organization I worked for if they had any questions about YouTube. Keep it as simple as possible. Invest in an HD video camera. These fine folk did: Jan.

Video 95

Video Facebook Twitter Viral 95

Waxing UnLyrical

DECEMBER 2, 2010

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. One of the most creative cover letters I received was one sentence; 14 words, to be exact. Creativity will only get you so far.

Interviews 92

Interviews Creativity Twitter Facebook 92

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Stop playing Scrooge and Cratchit it up for a change. Regardless, thanks for visiting! thanks for the … [.]

Media 93

Media Facebook Twitter Film 93

Solo PR Pro

FEBRUARY 25, 2020

How does what you offer contribute to that process in a measurable way? Create a course, start a workshop series, write a book or offer training in an area of expertise. You can also get creative and do something completely different such as become a wholesaler or make and sell your own product. Stuck on how to do this?

Course 68

Course System Training Creativity 68

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? I mean, how do you know which winds are favorable if you don’t know what port you’re sailing to? Do your SWOT. For Pete’s sake, crack a few books.

Strategy 87

Strategy Brand Branding LinkedIn 87

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Social karma works in strange ways.

Blogging 98

Blogging Facebook Twitter Writing 98

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Do you have hidden gems to share? Thanks so much for stopping by WUL! Love this idea because it’s relatively [.]

Facebook 91

Facebook Blogging Twitter Measurement 91