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How to Guide Your CEO to the ‘Right’ PR Measurement Strategy

PRSay

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. So, she got creative and figured out a program that consistently delivered a high volume of TV placements.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. And in 2019, we’re going to see that become true.

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Facebook for Business: Creative approaches to Facebook postings and advertising for results. CLASS DESCRIPTION.

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AI Is Even More Transformative Than the Internet, Expert Says

Stern + Associates

He offers decision makers a roadmap to restructuring the right way, especially since companies will still need people with creative, interpersonal and problem-solving skills to work alongside AI. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

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In This Competitive Job Market, Your Company Needs an Integrated Employee Value Proposition

Stern + Associates

The tightening economy, alongside a highly competitive labor market and changing employee needs, requires creative thinking to maintain an engaged workforce while meeting strategic goals in a cost-effective manner.

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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results. Platforms like this not only store employee-generated content, but they set goals and measure KPIs. Employee engagement comes from the ability to speak and be heard.

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Fall into Business Development

Solo PR Pro

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Get creative with thought leadership. Measure your results. Educate your target audience.