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How to Start Freelance PR: A Comprehensive Guide

Remote PR Jobs

If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently. Especially if you want to become a PR freelance writer showcase your content writing abilities, how you approach writing press releases.

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. At a big agency, these meetings usually consist of the same couple of high-ranking folks dominating the conversation. It makes work more fun and less stressful.

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Tips For Killer PR Case Studies

ImPRessions - Crenshaw Communications

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. An award submission should be tough to write. Get creative with solutions. Case study writers should be sure to accentuate any creativity or innovation used to achieve the user’s goals.

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A Break for a Breakthrough: Why Incubation Is Key to the Creative Process

PRSay

Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author Harper Lee did much of her creative thinking while golfing. That’s when you think of a great idea on your way out of the brainstorming meeting or the perfect retort the day after someone makes a snarky remark. No one really knows.

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Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. Circumstances change.

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Data-Driven PR Campaign Planning: Part 2

Onclusive

Set your messaging, write the story. To determine the right creative angle, ask yourself—why would my audiences care about this topic? It’s also useful to find out which reporters write for your competitors but not for your brand. . Your messaging and your story are the heart of your PR campaign. What’s in it for them?

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PR Advice For Building Better Media Relationships

ImPRessions - Crenshaw Communications

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. Often between gathering commentary and trying to meet a deadline, the reporter will be nearly as stressed as the PR person. Understand and manage deadlines.

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