ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused.

Social Media 120

Social Media Media Comparison Guidelines 120

Stephen Waddington

JULY 11, 2017

4 Channel shift from print to social exaggerated. Accordingly, the shift towards online and mobile is consistently overestimated by practitioners. Media relations with print newspapers/magazines are still stronger than expected. #5 5 Hypermodernity. 6 Change is a constant. 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Images: vxla , gosheshe ( Creative Commons ). Over the past decade, social media has dramatically changed the way we find, access and read the news. Today, 23 percent accept pitches via social media.

Social Media 120

Social Media Media Pitching Media Training 120

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. billion of them accessing the site on a mobile device), Facebook is the world’s biggest social network. Goun , claireteat , Norbert Relmer ( Creative Commons ).

Journalism 120

Journalism Social Media Media Study 120

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Print Local 120

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Presspage

JULY 25, 2018

It’s a good idea to paste your text in the email, rather than an attachment, so if a reporter is on a mobile devices can scroll and read it quickly, she says. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

Wikipedia 103

Wikipedia Writing Video Report 103

MaccaPR

DECEMBER 10, 2014

We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device. It takes effort and creativity to achieve a high level of success with online content.".

SEO 98

SEO Interviews Blogging Engineering 98

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. Focus on creative, unique stories from which others can learn. What is the takeaway?” The post What Do Journalists Want?

Automotive 86

Automotive Journalism Interviews Engineering 86

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

Landis PR

JULY 29, 2024

San Francisco and the greater Bay Area also serve as innovation hubs for sectors like autonomous mobility, food & beverage, life sciences/biotech, medical devices and finance. While this is an advantage for some clients, the level of creativity and opportunity for breakthrough messaging can be limited. The area is home to a $1.2

Communications 59

Communications Healthcare Biotechnology Tourism 59

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Earned and social leads PESO.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. The platforms where people hang out are more fragmented and the creative competition is steep. Increasingly, people are doing it on their mobile devices.

B2B 90

B2B Social Media Company Marketing 90

Shift Communications

MARCH 4, 2016

Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds. By adding hot topics or trending terms to your Google Alerts, you’ll be able to spark your creativity in new and challenging ways.

Media 60

Media Google Sports Print 60

Bianchi Biz Blog

AUGUST 22, 2024

Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. The most important international events in Italy Milan Design Week – Salone del Mobile and Fuorisalone define the Milan Design Week, the most important event in the world for design. Internet engagement is rising, with 89.1% of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I love getting creative in the kitchen and entertaining for family and friends. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers. Finish this sentence: If I am not reporting, I am ….

Meeting 59

Meeting Automotive Transportation Media 59

Maxim Behar

NOVEMBER 23, 2020

But this fact mobilized us incredibly, now we work much more, more responsibly and the results are there – we have new clients of world renown, to whom we offer even more professional and most importantly lightning fast services. And this will not be because advertising agencies are bad, or colleagues there are not creative.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86

Sports Television Advertising Advertising 86

Sword and the Script

JUNE 14, 2016

The CMO Survey with Social & Mobile Marketing Takeaways. Anyone that has attended a physical conference can appreciate the cost of overhead in a facility, food, staff, printing, and even entertainment. The Most Popular Day for B2B Webinars and other Best Practices. Conferences produced by businesses are assets.

Marketing 60

Marketing Conference Software B2B 60

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Buzzstream

SEPTEMBER 27, 2024

They print business cards. But when we ask who else might be interested , we find that the post features data about specific industries: The top industries where people lie on their resumes, such as arts and creative, qualify as “niche” sites, as do sites where people rarely lie, like the sites that cover the business of healthcare.

Digital PR 118

Digital PR Pitching Radio Google 118

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Mobile: Smartphones and Tablets. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Define your business and personal branding with focused and stylized messaging. Shaping your brand's reputation. Project your style and protect your reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

NewsWhip

APRIL 28, 2021

Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). But I am one of many hub leads across the H+K network who collectively speak on an ongoing basis from data right through to kind of creative content, and digital as well. Are they on mobile?

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

MARCH 16, 2016

One Saturday afternoon recently my dining room table was filled with laptops, mobiles, pens, paper and a strong pot of coffee, along with an assortment of sandwiches and sweets. For one thing, everyone involved was smart, creative and focused on the task at hand. You can do it on a tablet or with a printed book or magazine.

Conference 40

Conference Meeting Groups Newspapers 40

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. The social organism evolves through memes and grows when you allow users to be creative with your content.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. It is however a high quality newscast delivered in audio over a mobile phone. The show covers all the news highlights you’d expect of any morning news program – those important national stories of which any good PR pro ought to be aware. Marketplace. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. In a way, the inbox is now the new homepage.

B2B 74

B2B Content Marketing Trends Marketing 74

Beyond PR

APRIL 27, 2016

Be creative when live-tweeting from the event. Online and mobile ads can be incredibly successful in generating buzz around your brand and driving traffic back to a link of your choice, such as the press kit URL. Don’t sell yourself short here: if you’re exhibiting at a show, you have a story to share.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. The machine had to be first for visibility, stability, manoeuvrability, mobility and serviceability. First for Mobility: Stable 40kph roading.

Case Study 28

Case Study Social Media Study Media 28

MaccaPR

AUGUST 26, 2015

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. What ensued was the creation of a 53-foot-long Mobile Mooseum. Just one year ago, our firm helped client Kemps Dairy celebrate its 100 th anniversary. The souvenir booklet - a 40-page document with a “Which Came First?”

Corporate 48

Corporate Examples Storytelling Branding 48

Maxim Behar

JULY 4, 2024

This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. For example, many newspapers, if not all, have their websites because it has become clear that you can't sell printed media without having an online one. That was our creative work. This is truly a revolution.

Newspapers 59

Newspapers Social Media System Writing 59

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Landing page basics include: 1) Does your page look great on a mobile device (where many of your visitors may come from)? You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115