PeakMetrics Insights

MARCH 13, 2019

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Is the nonprofit’s website bringing in the right people? Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

wiredPRworks

FEBRUARY 11, 2019

About Barbara Rozgonyi, Creative Visionary. Barbara leads CoryWest Media and publishes www.wiredPRworks.com , a top 50 PR blog, with over 1200 free marketing and PR articles that turns 13 in 2019. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”. Be in the room where it happens.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PRSay

AUGUST 16, 2022

Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks.

Company 158

Company Nonprofit Apparel Local 158

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Get creative! The post #GivingTuesday Ideas for NonProfit Fundraising appeared first on wiredPRworks.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Be Creative.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. It usually means working closely with the nonprofit’s fundraising staff to create a more donor-centric publication. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. Public relations is hot. But PR’s popularity has given rise to some misconceptions.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PRSay

AUGUST 31, 2021

Negativity bias might also explain why negative emotions spur people to action on social media and elsewhere. The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. It’s why bad memories can stay in our minds longer than good memories.

Crisis 167

Crisis Crisis Communications Nonprofit Social Media 167

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively?

Trends 168

Trends Nonprofit Consumer Newspapers 168

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. In the past, many journalists who left traditional news media migrated into public relations. Don’t forget the other large potential job market for utility players: the nonprofit sector.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Karen Freberg

JUNE 26, 2022

Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. This is SO needed in our field, and I am excited to see what happens next with this nonprofit! A place making a difference. Branded spaces were were the sessions and networking came together.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Karen Freberg

MAY 6, 2018

This past week was quite the whirlwind of events, excitement, and lots of social media activities. This is one of my favorite events not just for the glamour, but what the organization is doing to raise funds for so many great nonprofits like Blessings in a Backpack. I am talking about Derby week! EveningMade.

Social Media 41

Social Media Media Instagram Course 41

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Fueled by a wish to prevent other families from the same pain, they came together to form a nonprofit called Healthy Birth Day, Inc. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Social Media Explorer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” If they cover you, they want to know how many page views you can deliver to them.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Deirdre Breakenridge

MARCH 8, 2017

She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders. And much more! Corina Manea is the chief community officer at Spin Sucks and Arment Dietrich.

Radio 170

Radio How To Community Storytelling 170

PRSay

AUGUST 31, 2017

Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts. Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

Solo PR Pro

AUGUST 17, 2021

As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. Even prior to opening Big Leap, Lisa noticed a common theme among brands, especially those in the nonprofit world: many of them struggle to tell their stories.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.).

Trends 77

Trends Marketing Real Estate Public Affairs 77

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. When that campus closed, I started teaching online.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

FEBRUARY 19, 2019

CS: Softgiving partners with nonprofits to help them unlock the next generation of recurring donors through innovative fundraising solutions, world-class marketing, and dedicated support. CS: I’ve had the pleasure of working at a wide variety of companies-from nonprofit, government to the private sector. 31: Nicole Wojno of UserIQ .

Company 67

Company Nonprofit Marketing Software 67

Waxing UnLyrical

MAY 23, 2019

Your nonprofit, your employees, the cause and the volunteers themselves! How does a nonprofit properly communicate with these wonder-people? Of course, you will be communicating on social media. Make lists of your nonprofit goals. Volunteers have a personal interest in your nonprofit. And it’s easy today.

Communications 59

Communications Nonprofit Training Community 59

Cision

NOVEMBER 6, 2015

Want to become an innovator on social media? In the nonprofit sector, the ALS Ice Bucket challenge was tremendously successful at raising awareness of ALS and, though to a lesser extent, at fundraising. Are there videos of people using your product in creative or offbeat ways that you can promote?

Video 120

Video Trends YouTube Television 120

PRSay

OCTOBER 11, 2019

We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions. Determine wh a t your client wants out of their metrics. Sell it in.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Media coverage opportunities secured and completed. Website traffic.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. He started and sold social media boutique Livingston Communications (2009).

Analytics 65

Analytics Data Pinterest System 65

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. Image by stevepb via Pixabay, Creative Commons CC0. And this project reminds me why as I watched my team leverage their talent to amplify The Harmony Project’s mission.

Case Study 50

Case Study Study Community Nonprofit 50

Tough Sledding

AUGUST 21, 2014

And I’m hoping the discussion includes more than the knee-jerk reactions we typically see in social media. Social-media lesson confirmed: It’s all about us, baby! Like it or not, nonprofits in the USA operate on the free-market model. Doing so now will only show that you’re a social-media laggard.

Ethics 58

Ethics Nonprofit Viral Social Media 58

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! JD Lasica is an author, entrepreneur, public speaker and new media pioneer. JD Lasica is an author, entrepreneur, public speaker and new media pioneer. Image: Deanna Ritche via Unsplash, Creative Commons CC0. Guest Post by Danielle Heiny.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The timeframe. I’ve been familiar with Oxfam for a while, and it’s a terrific organization; but the project duration was fairly short; just about a month.

Case Study 102

Case Study Internal International Study 102

Waxing UnLyrical

MARCH 16, 2015

How to Build Creativity and Self-Expression with Your Community. Five companies with a human social media presence. Nonprofits, Tell Your Stories: Rob Wu of CauseVox. Image: North Charleston via Flickr, CC 2.0. ” 6. 3 Ways to Promote Your Business . ” 6. 3 Ways to Promote Your Business .

Community 40

Community Nonprofit Web Local 40