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If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. ” Yet Pinterest may be the Rodney Dangerfield of social networks. We love that connection.”
Pinterest has evolved a lot in the past few weeks. Why should your brand be on Pinterest? Sales messages and overt PR announcements don’t and won’t work on Pinterest. Leave it at home when planning PR activities for Pinterest. Target , for example, has worked with top Pinterest users to curate “collections.”.
Pinterest is not just about food and wedding content—it is becoming an extremely popular platform for creative ideas and bits of vital information. A majority of Pinterest users make a purchase after finding a business on Pinterest. The interface of Pinterest is visual which makes it engaging.
Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.
After all, Pinterest is still growing at a pretty significant clip. Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer. 75 percent of Pinterest usage takes place on mobile devices. 75 percent of Pinterest usage takes place on mobile devices.
Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). Toon Time: Pinterest to the Rescue. Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas.
Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books. These contests can encourage creativity and generate excitement around the book. Use animation to bring stories to life, especially for picture books.
Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Pinterest marketing strategy. They also need paid amplification.
Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Provide clear campaign objectives and requirements, but allow creative freedom in execution. Most importantly, verify that the influencer’s niche expertise and brand values align naturally with your own.
For me, there was little to no reason for me to have a public-facing Pinterest account. Most of my professional interests lie in politics and politics simply doesn’t happen on Pinterest. The location bar allows you to get creative and funny, but consider actually using the location you took the photo.
PRs practically own Pinterest and they are great mood boards to kick start creative ideas. Once added, whenever you see a creative idea you love, just click on the Pinterest logo when you find a page you want to save. Download the Pinterest extension here.
Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence. Pinterest = Plenty of People with Purchasing Power. Pinterest just surpassed 100 million users , Pinterest reports, which is a major milestone for the company. Bounteous Buyable Pins. Awesome APIs.
Overlooked social network #2: Pinterest. 1 in 2 millennials use Pinterest every day. Why Pinterest? First and foremost, the long tail–pins are forever and that means long-term engagement and traffic from Pinterest. Second, Pinterest definitely influences purchase decisions. Finally, Pinterest drives traffic.
The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Make sure you then amortize the blog over other social infrastructure platforms such as Facebook, Twitter, LinkedIn, Quora, Pinterest, etc. One more point.
We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. million users in 2023 Pinterest : 645,000 users. Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.
Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.
From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. Think Instagram, Pinterest, Tumblr. (The It’s not about being creative in real-time, it’s about nurturing a mentality that enables creative responses at the drop of a hat.
What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. The Inside Story on How to Spy on Competitors (& Innovators).
If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of. Unlike the other platforms on our list, there are no status updates with Pinterest. Pinterest is big on how-to’s, recipes, DIYs and even shopping. Some of the best Instagram feeds are real works of art. Post Weekly.
If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity. Pinterest would be a useful platform. Have you ever heard the phrase “two heads are better than one?” Well, how about three or four or even 20? Is your organization looking to gain more female customers?
The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. PR tech mentions Video makers.
5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. Here’s what keeps her creative: “My three children are definitely the inspiration for my feed. Pinterest: [link]. Quick links: Facebook: [link]. Instagram: [link].
GUEST POST by Mike Falkow, Creative Director of Meritus Media. And unless you are a bikini model posting photos of yourself posing on a tropical beach somewhere, you will have to be creative in how you present your message. Social media has become the elephant in the room when it comes to business nowadays.
#PRProChat — Ruth Carter (@rbcarter) September 4, 2014 It’s a common misunderstanding that is perpetuated, at least in part, by the fact that many creative commons images only require attribution of the images source to be used in a public or even commercial manner. To get those kind of goodies, you have to hire her.
However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry. Meta, Twitter, Google, Pinterest, TikTok, Snap, etc) were all present on the beach and had their own sessions.
They may embrace Instagram but avoid Pinterest. Images: Jason Howie , Wade M , Martin Cathrae ( Creative Commons ). Click here to register for Jenn Herman’s free “Build Your Brand With Instagram” webinar! Know your audience. Every social network is different. One message, yes, but one with variations.
You can pull interesting stats and develop tweets or visual content for Instagram or Pinterest. Image: losmininos ( Creative Commons ). Each piece of content has multiple arms and legs. If you publish a study, you can turn it into an infographic and video spotlights. Make your content more effective. Think outside the box.
Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. So think about that kind of stuff and let yourself just have a creative time.
It was a role where I could utilize my writing and creative skills, yet challenged myself to the never-ending ebb and flow of failed pitches and successful campaigns— or vice versa. It’s quite a challenge, but the benefit is that I’m constantly utilizing my creative thinking when coming up with new angles and story pitches.
Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? For example, in 24 hours Manwich had two people post photos via Instagram. I did a Flickr search for Manwich and got over 1,500 results!
Instagram began as a mobile-only, iOS-exclusive app in 2010, seven months after the image-sharing app Pinterest launched. Pinterest was gaining a lot of momentum by integrating with Facebook and was about to raise $37 million dollars in VC funding to Instagram’s $7 million. Image: Eva Rinaldi ( Creative Commons ).
Creative Content One successful strategy for non-alcoholic beverage brands is to create fun, engaging content that caters to the target audience. This will showcase the versatility of the beverages and make them appealing in creative ways. Patrick’s Day, due to associations with alcoholic drinks.
To be creative and strategic in PR, it’s almost equally as important to know about the latest industry merger and what Rihanna wore to the Met Ball. Also helpful, turn these lists into visuals via Pinterest or some other site to store creative output. Next, where do you get pop culture news?
TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. This handy hub should prove super useful for both content creators who want to share their creative flare and for those who need a bit of inspo!
This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. The site allows you to create and publish posts in advance – including photos and video on Facebook, Twitter, Google+, Pinterest and blogging sites, from one dashboard.
Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. You can follow Angie’s adventures in both travel and communications on Twitter , Facebook , Instagram and Pinterest. . The selection process has evolved, too.
Co-Founder of Status Creative, a leader in social media engagement. Only 13% of ‘online’ adult males use #Pinterest. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Image: Karen Cropper ( Creative Commons ). XuswAAsGAo.
How has Unwritten managed the creative process during lockdown? We’ve tried to recreate as much of the ‘in-person’ creative process sessions as possible via video calls. We’ve used software a lot, Pinterest and various others have been a great way to share ideas.
Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. It’s worth noting Pinterest also has a foundational track record with social media advertisers.
Dove did a great job reaching their target audience through innovative and creative videos. Infographics work great for blogs, Facebook and Pinterest. . Aim to create content that is relevant to your industry, will provide value to your audience and increase their awareness of future trends and your brand.
This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!
A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. However, it’s important to not underestimate the power of using other platforms such as Pinterest, TikTok and LinkedIn.
So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. Pinterest: This platform is all about the imagery. So now, it’s worth getting it out there, for all the world to see. Write for the Platform.
Today, the platform boasts over one billion monthly active users , placing the platform as a major competitor to hugely successful social platforms like Facebook/Instagram, Pinterest and Twitter. Most interestingly is the major impact and disruption that TikTok created in content formats and how viewers prefer to consume their content.
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