Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 99

Creativity B2B Examples Marketing 99

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected.

Creativity 150

Creativity Healthcare Fashion Travel 150

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative, collegial and energetic personality! . Creative and collaborative environment that emphasizes your personal growth. Summer Fridays.

Internal 323

Internal International Communications B2B 323

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories.

Agency 353

Agency Interviews Pitching Retail 353

PR for Anyone

MARCH 26, 2020

Pitch Good Quality Stories to The Media About What is Happening Right Now and Provide Value.” – Christina Daves (03:33) We may be currently stuck in an unprecedented time, but you should be taking advantage of the situation rather than let it make you feel fearful. Get Creative! These stories will eventually go away.

Publicity 299

Publicity Pitching YouTube Creativity 299

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. By looking to leverage diverse knowledge, PR pros and internal comms teams can dramatically raise the thought leadership profile of an entire organization and also generate new ideas for content and pitching.

Retail 368

Retail Media B2B Pitching 368

Flack's Revenge

FEBRUARY 1, 2023

Those in the creative fields are the most freaked out. If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? But AI like ChatGPT may actually heighten the need for the kinds of human-generated insightful and creative content that breaks through to audiences and journalists.

Pitching 168

Pitching Writing Creativity Tools 168

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Repurposed content: Refresh previous content and select successful pitch ideas and posts.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. I feel like I learn something new every day, whether it’s about an amazing client campaign, insights from the AI committee, or just chat about the latest new business pitch.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. PR people are considered masters of spin and creativity. For PR pros , December can be both a rewarding and stressful time. Please enjoy “The 12 Days of Christmas: PR Edition.”

Creativity 296

Creativity Interviews Pitching Meeting 296

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Understand and manage deadlines. Use email well.

Media 333

Media Pitching Report B2B 333

Wadds Inc.

OCTOBER 28, 2024

Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. pitches per year.

Pitching 98

Pitching Industry Publicity Financial 98

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. But get creative. Think about what you can pitch in October. It’s almost October. Vegetarian Month. Wishbones for Pets Month (10/15 – 11/30).

Pitching 130

Pitching Financial Small Business YouTube 130

Remote PR Jobs

OCTOBER 29, 2024

Describe how you tackled challenges, built strong relationships, or led creative strategies. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. Rather than listing keywords or figures, tell the stories behind your achievements.

Publicity 261

Publicity How To Examples Crisis Management 261

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. The agency is proactive and creative. When partnering with a big agency, companies forget that it usually means a bigger overhead.

Agency 322

Agency Creativity Strategy Communications 322

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are.

Pitching 120

Pitching Newspapers Writing Local 120

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. You can also get creative with “new.” Many are overwhelmed with emails and often forget your pitch came in, even if they loved it. Additionally, you never know where they might end up. One of my first interviews was in Examiner.com.

Publicity 331

Publicity Television Local Pitching 331

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. They’re only human. Stand Out From The Crowd! The First Impression.

How To 279

How To Media Pitching Creativity 279

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.

Publicity 246

Publicity Pitching Television Newspapers 246

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. It has some of the world’s largest publishers, like New York Times, CNN, TechCrunch, and WSJ, to name a few. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. We may have what we think is a great idea for an announcement or a media pitch, but if it doesn’t fit with the brand strategy, it’s not a great idea. What kinds of things do you write? And whose voice do you use?

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. A key component of stellar media relations is knowing what stories to pitch and to whom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

Stephen Waddington

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. It reported that a typical agency undertakes 27 new business pitches each year at a cost of 1,674 hours and £11,000 of billable time.

Pitching 117

Pitching Publicity System Energy 117

Agility PR Solutions

JUNE 24, 2024

The job is fast-paced, the environment competitive, and the creative solutions vary from day to day. From writing curiosity-inducing pitches and client reports to networking with influencers on social media, it’s fair to say PR is pretty full-on. Public relations is one of the most socially demanding professions a person can have.

Digital PR 193

Digital PR Creativity Pitching Writing 193

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. Communicate with stakeholders . Our jobs are based around communication.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

Cision

OCTOBER 7, 2015

Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. Images: Tom Waterhouse , Chung Ho Leung , Matt Callow ( Creative Commons ). Bonus Tip: Be available.

Pitching 120

Pitching Customer Service Print Writing 120

Agility PR Solutions

SEPTEMBER 24, 2023

You’ve got a killer idea and a creative startup pitch. Imagine you’re in a room full of entrepreneurs, all pitching to the same investors. Yet, there’s one looming challenge: securing funding to lift your startup off the ground. Many entrepreneurs face the same uphill battle.

Pitching 187

Pitching Creativity Publicity 187

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information.

SEO 333

SEO Analysis Meeting Travel 333

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228