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5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

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UK public relations industry backs voluntary code to fix 'broken' pitch process

Wadds Inc.

Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. pitches per year.

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Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. How do you prefer to receive pitches? Pitches are best kept clean, simple, to the point with links and “buzz words.” Pitches that are long or oddly formatted really hold them back. Can you be pitched via these channels?

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How to bring your skills to life in a Public Relations cover letter

Remote PR Jobs

Describe how you tackled challenges, built strong relationships, or led creative strategies. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. Rather than listing keywords or figures, tell the stories behind your achievements.

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Holiday Gift Guide Pitching Tips for PR Pros

Cision

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Pitch the right person. with deadlines, lead times and pitching information. Write a standout pitch. Be creative.

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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.