Prowly

FEBRUARY 18, 2025

Because people buy stories, not sales pitches. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. It was relatable, creative, and anchored in a universal experience. The tagline Got Milk? became an enduring piece of pop culture.

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 146

Software Pitching Ethics Technology 146

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. Good media lists improve relations.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. And even though we look for hard news, our coverage is broad, and so is our readership, so we appreciate “creative” pitches as long as they are well thought out.

Print 136

Print Interviews Pitching Meeting 136

Bad Pitch Blog

AUGUST 7, 2012

Your pitch is the stimulus driving an editor to Google the subject of your pitch. From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. And when the time is right, they pitch national media. Let''s call it provenance.

Pitching 67

Pitching Strategy Local Banking 67

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Media Relations 98

Cision

MAY 27, 2015

If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. Others, like Fast Company , create theirs as a PDF for easy downloading or even printing. Your media kit is in order, but how are your pitches? Goun , Okko Pyykkö (Creative Commons).

Media 120

Media Trade Shows Print Advertising 120

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Then, when you’re down to pitching the actual content, they might already recognize your name.”

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Pitch to your strengths. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option? Think outside the conference.

Conference 120

Conference Print Trade Shows Advertising 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Looking to pitch traditional media outlets? Geographic Specificity.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful. There’s a sense of coming home — of being in the right place at the right time.

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Upload a story pitch or news announcement and connect with journalists interested in covering your story. The trend toward open-plan offices makes collaboration easier but also means coming up with creative ways to enhance focus. Has the time come for PR and 3D printing? Tinder for PR pros & media?

Wireless 120

Wireless Print Hotels Travel 120

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant.

Television 120

Television Travel Tourism Pitching 120

Cision

DECEMBER 4, 2015

Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. . Another was because I had inadvertently pitched an interview with an executive who had been arrested mere hours beforehand.). Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? Get our free “10 Do’s and Don’ts of Media Pitching” tip sheet now! That’s where an online newsroom comes in handy.

Print 120

Print Pitching System Video 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. An exec I worked with once told me he didn’t exist until he saw his name in print. PR is most effective at: Packaging a company’s story to resonate with reporters.

Print 120

Print Advertising Advertising Survey 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research.

Reddit 120

Reddit Social Media Pitching Comparison 120

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Brand 104

Brand Branding How To Measurement 104

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. I remember pitching somebody something freelance.

Digital PR 71

Digital PR SEO Agency Pitching 71

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Rock the Status Quo

SEPTEMBER 9, 2014

#PRProChat — Ruth Carter (@rbcarter) September 4, 2014 It’s a common misunderstanding that is perpetuated, at least in part, by the fact that many creative commons images only require attribution of the images source to be used in a public or even commercial manner. Agencies Content Marketing Social Media'

Blogging 194

Blogging Agency Social Media Content Marketing 194

Shift Communications

SEPTEMBER 18, 2017

to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Second, my PR team would help me plan for 2018’s marketing search season.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time around.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Cision

AUGUST 7, 2015

Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more! For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. Image: Flazingo Photos ( Creative Commons ). Ask for it.

Tourism 120

Tourism Television Print Pitching 120

Cision

MAY 12, 2015

Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use. Want to see our other innovators? Click here!

Data 120

Data Nonprofit Social Media Analytics 120

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not.

Journalism 120

Journalism Trends Print Local 120

Bad Pitch Blog

DECEMBER 31, 2006

But the Bad Pitch blog tries to provide timely, relevant content. The more you edit, the better your pitches get. Creating tight, effective pitches will become second nature. Pitch Less: Yep, mass pitching is for ass clowns. The more focused the pitch, the better your results and the less you have to make.

Pitching 40

Pitching Print Media Relations Writing 40

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. instead of another tactic? to turn into a result?

Communications 98

Communications Comparison Exercises Interviews 98

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test.

Travel 120

Travel Agriculture Tourism Internal 120

5W PR

JUNE 25, 2024

Erin Kaplan highlighted that at her media group working strictly with publications, she manages multiple brands across both print and digital platforms. The Distinction Between Different Types of PR One of the primary topics discussed was the difference between working in PR at a firm, in-house, and for a media group.

Industry 78

Industry Publicity Groups Print 78

Prohibition

AUGUST 16, 2023

The world of publishing is not just about paper and ink anymore, the print publishing sector has faced a massive decline in recent years. Starting off as a small readership print-only magazine, Portfolio North has increased its readership to 35k, got an influential social following, launched its own digital edition, and soon its own app.

Print 62

Print Publicity Media LinkedIn 62

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103