ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Don’t force the story. Do consider the meaning of holidays. Do release some relevant data.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. No differentiation.

Pitching 205

Pitching Agency Internal International 205

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Agency Consumer Film 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

SEPTEMBER 9, 2021

However, social media platforms are already crowded with noise and information, which is why it’s more important than ever to stand out from the crowd with creative, valuable, attention-grabbing content and media coverage that interests target audiences. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break. These short breaks in your day will help avoid burnout, cut down on distractions, and overall make you more productive. The theory of the 50/10 rule is one that remote workers should note.

Wireless 207

Wireless Product Launch Energy Meeting 207

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work.

Branding 104

Branding Brand How To Measurement 104

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Speed is CriticalBut So is Precision Ensure your pitch, press release, and content update are aligned so journalists see a consistent, timely story. Transcript Here is an edited transcript of our conversation.

Strategy 62

Strategy SEO Pitching Banking 62

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Ask for credentials and applicable case histories.

Skype 136

Skype Conference Agency Product Launch 136

OnePitch

JANUARY 10, 2023

During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. 00:04:18] BB: Okay, so back to the pitch question. 3 Elements of a Pitch. [00:08:27]

Pitching 98

Pitching Financial Video Product Launch 98

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. A good PR campaign should feature creative content that instantly captures the media’s attention.

Creativity 111

Creativity Data Measurement Product Launch 111

Solo PR Pro

JANUARY 18, 2022

Pretty much all day I would watch movies, and then I’d go into the editing room and take bits and pieces of the movies and come up with creative promotions to get people to watch,” she says, adding that she loved the job, even though it was very challenging. And she said, ‘Yep, exactly,’” Shirley remembers. “I

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. .

YouTube 116

YouTube Branding Brand Video 116

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Konnect Agency

JULY 6, 2022

Landing top-tier press around the holiday season goes beyond a beautifully written pitch and a client’s innovative product. With any big moment in time or holiday, writers are overwhelmed with pitches from PR agencies and brands alike in hopes of having their products placed during a high-traffic consumer buying period.

Agency 52

Agency Print Pitching Product Launch 52

Prohibition

AUGUST 16, 2021

Get creative with the content that you’re creating. For example, you could take a ‘soft sales’ approach and show your followers how to use your product. This demonstrates to your customers the benefits of what you are selling and steers you away from the more traditional sales pitch. Be creative and see what works best.

LinkedIn 62

LinkedIn Video How To Marketing 62

PR Fuel

JULY 2, 2024

This could be a new product launch, an exciting partnership, or a significant milestone for your company. Combining AI and Human Expertise for PR It’s important to remember that ChatGPT is a tool to enhance human creativity, not replace it entirely. This is where your own research and relationship-building comes into play.

Writing 52

Writing Pitching Tools Case Study 52

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. As much as your product may excite you, it is one of thousands being pitched out.

B2B 60

B2B Interviews Product Launch Strategy 60

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. New brand strategy is not about putting a new spin on an existing product. Brand Development for a New Brand.

Branding 109

Branding Brand Publicity Consumer 109

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 113

Interviews Publicity Technology Social Media 113

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Be creative when live-tweeting from the event. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

Film 180

Film Small Business Pitching Comparison 180

5W PR

NOVEMBER 18, 2024

I emphasized why having a proactive, adaptable, detail-oriented, and creative team is essential. The Importance of Thought Leadership : While product launches or tech updates matter, strong media presence also requires thought leadership and newsjacking.

Strategy 60

Strategy Leadership Product Launch Retail 60

Prowly

MARCH 6, 2025

Overall style and aesthetic: The design choices and creative direction that provide a cohesive look and feel, reinforcing your brands personality. Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. START MONITORING BRAND PRESENCE WITH PROWLY Why is brand identity important (for PR teams)?

Branding 80

Branding Brand How To Guidelines 80