Remove Creativity Remove Pitching Remove Product Launch
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Public Relations Review

PR for Anyone

She pitched it to her editor who loved it too and they wrote an article about me. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? You can also get creative with “new.”

Publicity 331
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

Publicity 334
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Because people buy stories, not sales pitches. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004. Even two decades later, the main takeaway is the story and the brand, not Dove's products being great. It was relatable, creative, and anchored in a universal experience.

Examples 104
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8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

Make your pitch schedule timely. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Working backward from there will inform a strategic plan and create a structure for prioritization.

Strategy 287
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Behind the Headlines with Kristin Daher

Cision

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228
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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159