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She pitched it to her editor who loved it too and they wrote an article about me. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? You can also get creative with “new.”
Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a productlaunch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .
Because people buy stories, not sales pitches. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004. Even two decades later, the main takeaway is the story and the brand, not Dove's products being great. It was relatable, creative, and anchored in a universal experience.
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a productlaunch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.
Make your pitch schedule timely. Identify and map out potential media opportunities that could occur during the year, such as productlaunches, new service offerings, company-hosted events, and the like. Working backward from there will inform a strategic plan and create a structure for prioritization.
Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.
Find creative ways to make the standard announcement. Store openings, fundraising rounds, new productlaunches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers.
From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Don’t force the story. Do consider the meaning of holidays. Do release some relevant data.
Or, they may bring on a PR team just weeks before a key conference or productlaunch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. No differentiation.
How A PR Agency Can Elevate Your ProductLaunch. Productlaunches are a busy time for any company — you have to start planning and acting months before the official productlaunch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic ProductLaunch.
How A PR Agency Can Elevate Your ProductLaunch. Productlaunches are a busy time for any company — you have to start planning and acting months before the official productlaunch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic ProductLaunch.
It may be tempting to think that a great PR program is the magic ingredient for a critical productlaunch or the sole solution to a decline in brand reputation. If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all.
However, social media platforms are already crowded with noise and information, which is why it’s more important than ever to stand out from the crowd with creative, valuable, attention-grabbing content and media coverage that interests target audiences. Defining a Target Audience and Goals.
A productlaunch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. Not pitching reporters: Seems counterintuitive?
With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .
It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break. These short breaks in your day will help avoid burnout, cut down on distractions, and overall make you more productive. The theory of the 50/10 rule is one that remote workers should note.
Power up your brand recognition strategy by pitching to the right media and measuring key metrics. They will be more receptive to advertisements, campaigns, and new productlaunches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work.
She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Speed is CriticalBut So is Precision Ensure your pitch, press release, and content update are aligned so journalists see a consistent, timely story. Transcript Here is an edited transcript of our conversation.
Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. It’s true that significant announcements like certain productlaunches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Ask for credentials and applicable case histories.
During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. 00:04:18] BB: Okay, so back to the pitch question. 3 Elements of a Pitch. [00:08:27]
The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. A good PR campaign should feature creative content that instantly captures the media’s attention.
Pretty much all day I would watch movies, and then I’d go into the editing room and take bits and pieces of the movies and come up with creative promotions to get people to watch,” she says, adding that she loved the job, even though it was very challenging. And she said, ‘Yep, exactly,’” Shirley remembers. “I
There are many more creative approaches to achieving a positive image. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.
Get creative and create a timeline graphic using a tool like Venngage. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. .
Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.
Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Whether it’s a story pitch, new productlaunch or other initiative, the PR strategist must think like a journalist. Let’s get started.
However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new productlaunches. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.
Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, productlaunch plans, etc.),
Landing top-tier press around the holiday season goes beyond a beautifully written pitch and a client’s innovative product. With any big moment in time or holiday, writers are overwhelmed with pitches from PR agencies and brands alike in hopes of having their products placed during a high-traffic consumer buying period.
Get creative with the content that you’re creating. For example, you could take a ‘soft sales’ approach and show your followers how to use your product. This demonstrates to your customers the benefits of what you are selling and steers you away from the more traditional sales pitch. Be creative and see what works best.
This could be a new productlaunch, an exciting partnership, or a significant milestone for your company. Combining AI and Human Expertise for PR It’s important to remember that ChatGPT is a tool to enhance human creativity, not replace it entirely. This is where your own research and relationship-building comes into play.
Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. As much as your product may excite you, it is one of thousands being pitched out.
While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. New brand strategy is not about putting a new spin on an existing product. Brand Development for a New Brand.
Event planning: PR practitioners may plan events such as productlaunches, conferences, or charity events to get media attention and generate positive publicity. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.
However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new productlaunches. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.
Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new productlaunch at the show. Be creative when live-tweeting from the event. If a company executive is presenting or speaking on a panel, consider a post that features their story.
Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare ProductLaunches.”
I emphasized why having a proactive, adaptable, detail-oriented, and creative team is essential. The Importance of Thought Leadership : While productlaunches or tech updates matter, strong media presence also requires thought leadership and newsjacking.
Overall style and aesthetic: The design choices and creative direction that provide a cohesive look and feel, reinforcing your brands personality. Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. START MONITORING BRAND PRESENCE WITH PROWLY Why is brand identity important (for PR teams)?
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