ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

Media 120

Media Television Pharmaceuticals Radio 120

Prowly

FEBRUARY 18, 2025

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Because people buy stories, not sales pitches. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

PRSay

JANUARY 14, 2022

Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Civility matters, and if communicators aren’t the leading the band of discourse, we will all be off pitch. This is radio nowhere. These same principles hold true with your teams.

Communications 167

Communications Trends Nonprofit Radio 167

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of television and radio, they must wait and see or check the newscasts’ scheduled programming guide as a way of knowing what stories are offered. .

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

DECEMBER 28, 2015

Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. The supreme PR pitch is an abstract intellectual property. Communication as always, is key. Next Level Thinking. New Approach in 2016.

How To 120

How To Agency Creativity Pitching 120

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. I remember pitching somebody something freelance.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

SEPTEMBER 27, 2024

If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert. Once the alerts start coming in, jump to step 4.

Digital PR 118

Digital PR Pitching Radio Google 118

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles.

Media Relations 136

Media Relations Publicity Media Blogging 136

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. A good PR campaign should feature creative content that instantly captures the media’s attention.

Creativity 111

Creativity Data Measurement Product Launch 111

Bad Pitch Blog

APRIL 24, 2007

One thing’s for sure, the pitch is smart and creative. It was on the radio on my way into work, an e-mail was sent my way reminding me to join the fun and this morning it’s on the front page of The Cincinnati Enquirer Web site. Google will tell us if it works. His approach to making news is one we should model.

Pitching 40

Pitching Comparison Radio YouTube 40

Critical Mention

JULY 2, 2020

Elevate your Pitch Game. Not only do marketers benefit from team integration, but PR pros can also benefit from cohesive teamwork by enhancing their pitches and speeches with key points from engaging marketing collateral. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Marketing 89

Marketing eBook Pitching Radio 89

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

JANUARY 8, 2025

Rewrite pitches for clarity and relevance. Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. Because, like I mentioned before, you can.

Digital PR 62

Digital PR Google Comparison SEO 62

Critical Mention

APRIL 9, 2020

This is the time to get creative and produce a wide range of online content. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

MAY 9, 2017

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. That’s not a creative illustration, that’s the real!

Publicity 108

Publicity Radio Crisis Crisis Communications 108

Wildfire

JULY 16, 2018

Luckily, Good Broadcast, a PR agency specialising in TV and radio, held a PRCA event at its trendy office in Buckingham gate this week. During the presentation a few themes emerged, not only on how you can grow a younger audience using broadcast, but also, how their comments can apply to other pitches for TV and radio.

Pitching 40

Pitching Radio Film Print 40

Remote PR Jobs

SEPTEMBER 25, 2023

On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.”

Pitching 100

Pitching Interviews Trends Journalism 100

Cision

AUGUST 20, 2015

A: MarketingProfs Chief Content Officer Ann Handley forwards me any pitches she likes. I also run any pitches I receive by her to see which she’d like me to pursue. Q: Do you think it’s best to call your podcast a radio show? It’s really up to you: call it a show, an on-demand radio show or video series—whatever you want.

Skype 120

Skype Software Analytics Interviews 120

NewsWhip

APRIL 27, 2023

The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

Agency 100

Agency Newspapers Radio Interviews 100

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN.

Meeting 77

Meeting Automotive Media Technology 77

Mora Communications

OCTOBER 23, 2017

If they’ve been covered in a radio or magazine interview, or on TV, many simply wait for sales to materialize right after the fact. Use your TV and radio appearances and magazine and newspaper articles to land other media. Create a media page and post links on your website. Get creative. Check out the list below.

Marketing 40

Marketing Radio Interviews Newspapers 40

Konnect Agency

MARCH 15, 2021

As public relations professionals, we sometimes know the sinking feeling of sending out countless pitches and getting no responses. With a witty hook, a captivating story angle, and a solid brand – why the radio silence? Relevant pitches yield more responses, and more responses yield more potential for press placements.

Media 52

Media Pitching Agency Media Relations 52

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative. They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.

Strategy 40

Strategy Media Radio How To 40

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. Is High-Deductible Health Insurance Worth the Risk? , New York Times.

Strategy 60

Strategy Print Insurance Insurance 60

Waxing UnLyrical

JULY 2, 2018

My degree is in mass comm and I went to school for a career in radio. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. measurePR #PRStudChat #measurepr. A3: Hard to say. What did for sure?

Measurement 43

Measurement Nonprofit Education Twitter 43

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Start listening: Podcast website. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently?

Tools 75

Tools How To System Software 75

Beyond PR

AUGUST 23, 2016

In addition to pitching TV and radio producers, adding blogs and websites to your SMT schedule is a great idea and an effective way to hyper-target your target audience. When putting together a media advisory, we put ourselves into a producer’s shoes and try to get as creative as possible!”. Timing is everything!

Marketing 40

Marketing Media Radio Local 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 88 percent value creativity and craft in content creation. 100, 500, maybe 1,000? 2) Drive Earned Media .

Strategy 67

Strategy How To B2C Content Marketing 67

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. PR Tips How To Pitch to a Publication. If you’re not careful, you can spend all your profit trying to make a profit.

Publicity 82

Publicity Small Business Advertising Advertising 82

Bad Pitch Blog

JULY 21, 2009

We were watching while MTV played "Video Killed the Radio Star" and CNN aired its first on-air piece about Jimmy Carter visiting Vernon Jordan after he was shot. Rather, PR is about creative ideas that deliver solid business value. Here’s some advice for those who count us among your potential customers.

Trends 40

Trends Radio Writing Creativity 40

Bianchi Biz Blog

AUGUST 22, 2024

Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. Personal meetings, tailored pitches, and regular, respectful communication are key strategies. Internet engagement is rising, with 89.1% of Italians online, closely matching smartphone usage.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62