ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Here are some hints from our award-winning team.

Publicity 166

Publicity Storytelling Instagram Pitching 166

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. We’ve reached a stage where brands need great content at every buyer touchpoint—from their Instagram posts to sales enablement emails to pitch decks—to win people over. The brand purpose craze.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

The Hoffman Agency

FEBRUARY 16, 2021

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

Creativity 69

Creativity Storytelling Agency Journalism 69

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

MAY 8, 2019

Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. But the real opportunity for PR and marketers may be voice storytelling. Some forecasts say AI will replace a significant part of human interaction of public relations, too.

Google 186

Google Course Technology Creativity 186

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. Realize you have to be smart and creative, and work hard to earn their attention.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Cision

JULY 7, 2016

It’s really all about storytelling, which we communication professionals do every day. Spend your tuition money learning something which sparks your curiosity and creativity. But within a week or two, I was pitching The New York Times. But getting involved in brand strategy for the past few years has been so exciting.

Education 227

Education Writing Pitching Groups 227

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. Pitches, interviews and presentations that are humanized are stronger and far more engaging than those that are filled with stats and impersonal soundbites.

Leadership 188

Leadership Storytelling Viral Banking 188

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” It’s a great creative outlet.

Writing 122

Writing Creativity Local Pitching 122

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. Press releases and pitches will always have a place, but we do need to evolve as our audience does.

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business.

Branding 136

Branding Brand How To Storytelling 136

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But this is a creativity business. Get more media pitching knowledge from Michael Smart here. And I’m here to help with those who would like to join this PR movement. I like completing intellectually stimulating activities at work. I like building relationships with new people.”.

How To 148

How To Training Creativity Storytelling 148

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? On Wednesday, March 22 nd , at 8:30 p.m. Discuss your approach to content?

Radio 170

Radio How To Community Storytelling 170

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It demonstrates initiative, creativity and uniqueness. It demonstrates initiative, creativity and uniqueness. Customize your resume in a way that will make people feel something and take action.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. You can listen to the full discussion on PR trends here.

Creativity 150

Creativity Trends Technology Agency 150

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

JANUARY 27, 2021

Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching. “Employers need to remain competitive, not having to travel to the office does not mean a reduction in salary,” said Shah.

Marketing 140

Marketing Travel Storytelling Training 140

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Media database with 700k+ contacts Pitching tool with AI email writing Podcast outreach tool Broken link building tool Who is it best for? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Onclusive

SEPTEMBER 13, 2023

But as we mentioned, journalists receive numerous pitches every day. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up. So leverage this as immediate evidence that backs up your narrative and makes your pitch more enticing.

How To 195

How To Resources Pitching Tools 195

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

DECEMBER 28, 2015

Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. The supreme PR pitch is an abstract intellectual property. How To Win It. Next Level Thinking.

How To 120

How To Agency Creativity Pitching 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

SEPTEMBER 16, 2024

Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. Creative Storytelling : We differentiate our clients in a crowded market through innovative storytelling. This approach drives traffic and strengthens retail relationships.

Retail 78

Retail Case Study Storytelling Creativity 78

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If you’re proactively pitching the press about your company, note at the end of your pitch that your spokesperson has been quoted in major publications to reinforce credibility. Before you share coverage, you need to get coverage.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Bad Pitch Blog

OCTOBER 30, 2009

He also teaches creativity, consumer behavior, copywriting and the history of advertising at The Ohio State University and the Columbus College of Art & Design. But there was some wonderful synergy between my presentation on storytelling and Artie’s presentation on social media as a vehicle for creativity.

Pitching 46

Pitching Creativity Storytelling Advertising 46

PRSay

JANUARY 9, 2020

And people still faxed pitches! 2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Cision

JULY 30, 2015

Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business.

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 189

Writing Communications Marketing B2B 189