ImPRessions - Crenshaw Communications

JULY 1, 2021

In joint presentations, my time was typically cut from 20 minutes to 5 as we worked through rehearsals. Most have been replaced by creative digital marketing companies. Breakthrough creative. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 421

Agency Creativity Advertising Advertising 421

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. ” This presents a challenge to the public relations industry because it leaves us with a proof problem. The Solution.

Analytics 141

Analytics Google Creativity Publicity 141

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

SEPTEMBER 24, 2024

Get creative and be sure the sales team is involved in developing the plays. The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. Some interesting behavioral research shows the best way to convince the sales team is through peer presentations.

B2B 142

B2B Case Study Study Conference 142

Agility PR Solutions

APRIL 28, 2024

The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.

Creativity 110

Creativity Content Marketing Marketing Study 110

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assist in the research, writing and development of new business proposals and presentations. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Beyond vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. It’s the perfect time to be inquisitive and test your creativity. Here are key ways interning can benefit any student during their time in college. You cannot teach experience.

Internal 398

Internal International B2B Construction 398

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. Growth milestones, new research, founder stories, newsjacking — all present opportunities for exposure.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Creativity and imagination. The most creative idea in the world is worth very little to a brand if it can’t be justified. Specific metrics for success.

Creativity 224

Creativity Agency Resources Measurement 224

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. Creativity rarely strikes when conditions remain static.

Creativity 98

Creativity Publicity How To Policies 98

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. So being the first mover, and this was a Chat GPT statistics post — let me just let you kind of present what that is and we can go from there. And that, that goes across these pages as well as creative camp.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

This is why we always recommend that clients present either an in-depth deck or a product demo as part of an analyst briefing. This means connecting with the right analyst and having a finely tuned presentation that will make an impact. Additionally, PR teams need to get creative about staying top-of-mind with analysts.

Wireless 309

Wireless B2B Report Media Relations 309

5W PR

NOVEMBER 29, 2024

Alcohol advertising presents a unique set of challenges and opportunities. By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audience while adhering to legal requirements.

Advertising 78

Advertising Advertising Guidelines Television 78

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. Second, my trend presentations usually tend to be a bit more pragmatic.

Social Media 186

Social Media Trends Marketing Media 186

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 214

Communications Creativity Writing Product Launch 214

ImPRessions - Crenshaw Communications

MAY 25, 2021

This could be anything from putting together a quarterly PR plan to being a part of a new business presentation. But chances are, even during your first months on the job, you’ll have the chance to write, pitch media, research business categories, and even participate in high-level creative sessions and business development meetings.

Agency 361

Agency Mobile Meeting Sports 361

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Steve Barrett on PR

JUNE 13, 2024

PRWeek’s Steve Barrett presents a guide for communicators and marketers looking to survive the annual Festival of Creativity in the South of France.

Creativity 147

Creativity Communications Marketing Blogging 147

Onclusive

OCTOBER 23, 2019

Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Creative and design abilities. Strong communication and presentation skills. Skills/Attributes. Highly motivated and results oriented. Exceptional writing skills. Strategic thinker.

Marketing 46

Marketing Case Study Software Analytics 46

Communications Conversations

JANUARY 27, 2022

I’ve been giving this social media trends presentation now for I believe 5 years. So, this year, like last, I chose to present virtually. Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. Finally, a couple caveats as you review the presentation below.

Social Media 163

Social Media Trends Media Creativity 163

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assist in the research, writing and development of new business proposals and presentations. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! . Creative and collaborative environment that emphasizes your personal growth. Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

MARCH 23, 2022

And the search process itself, from initial conversations to building the presentation, offers opportunities for agencies to gain insight about a company, its sector, and idea of success. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists.

Media 333

Media Pitching Report B2B 333

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. Prowly will then present a list of options to choose from for the frequency and types of notifications you want to receive.

Twitter 104

Twitter Software Tools Social Media 104

Solo PR Pro

SEPTEMBER 12, 2023

Every public relations professional understands that creativity isn't just a switch you can turn on or off. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are five ways to reignite that creative spark, when you are feeling stuck.

Creativity 79

Creativity Energy Writing Strategy 79

ImPRessions - Crenshaw Communications

MAY 28, 2020

Leaders of tech companies in particular are very data and metric-minded, and expect their PR representative to present success in a similar manner to how they track other aspects of their business. Think of how you’ll be expected to measure and report success while creating your plan.

Strategy 287

Strategy Media Measurement Product Launch 287

PRSay

OCTOBER 8, 2020

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.” How do I give a voice to others?”

Education 211

Education Writing Leadership Resources 211

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. The agenda includes 20+ sessions mentioning AI either as the session’s overall theme or as a component. One to watch?

Leadership 182

Leadership Creativity Trends Resources 182

ImPRessions - Crenshaw Communications

MAY 9, 2020

We earned the honor for our creative campaign that launched just before Valentine’s Day and urged consumers to “Break Up With Your Bank”and discover the advantages of credit unions. Dorothy Crenshaw and Marijane Funess were presented with the award at the 2014 Big Apple Awards Gala.

Communications 156

Communications Banking Financial Creativity 156

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized. Like other disciplines, public relations and grown and changed over the years. But PR is still about the story.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), In addition to vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points, and working with the speaker to ensure they’re comfortable.

Training 370

Training Media Training Crisis Communications Reputation 370

Steve Barrett on PR

NOVEMBER 16, 2023

PR agencies should mirror the presentation skills of creative firms when selling their work but remember that most effective modern activations revolve around earned media — whoever produces them.

Industry 131

Industry Creativity Agency Media 131

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” unless they are presented as proof/evidence. Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156