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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Just consider the ways technology has already benefited PR.

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

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12 Digital PR Metrics To Include In Your Reports

Buzzstream

Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Offline – Radio, TV, Print Why? In this case Im mainly talking about offline mentions in radio, TV, and even print magazines. Radio, TV, and print mentions can all bring customers to a site.

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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Geographic Specificity. Images: U.S.

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The Implications of the Growth of Social News

Cision

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

When a creative PR team suggests something out of the company comfort zone and makes a strong case for its success based on previous experience and research, it’s worth listening. Take some chances. Sometimes what separates a good PR relationship from a great one is a high level of trust.

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Behind the Headlines With Brenda Urban

Cision

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I’m inspired by their creativity and enthusiasm to deliver results. . What did you learn from that experience?