ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. But in recent years, data has shown its efficacy. 6 benefits of long form PR content. Business books create long-term opportunity.

Case Study 178

Case Study SEO Film Video 178

Cision

OCTOBER 14, 2015

The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not. For example, they are more likely to turn to newspapers (print or online) for local news. Image: Spencer E Holtaway ( Creative Commons ).

Journalism 120

Journalism Trends Print Local 120

Buzzstream

NOVEMBER 19, 2024

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. Think data studies, press releases, and expert commentary. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

AUGUST 7, 2015

For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. Image: Flazingo Photos ( Creative Commons ). I once shared a cubicle with a woman who treated our space like the set of a one-woman show.

Tourism 120

Tourism Television Print Pitching 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86

Sports Television Advertising Advertising 86

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. We’ve accepted a significant reduction in production quality in mainstream radio and television. This week we’ve been thinking about the future of print media.

Media 83

Media Crisis YouTube Television 83

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

Pitching 130

Pitching Nonprofit Financial Insurance 130

Maxim Behar

NOVEMBER 23, 2020

And this will not be because advertising agencies are bad, or colleagues there are not creative. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. The decline in the purely advertising sector will undoubtedly be greater in the coming years.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

5W PR

APRIL 9, 2019

It can cost money and time to creatively come up with a way to connect. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Consumer 60

Consumer How To Advertising Advertising 60

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Their messages might have even been different, but they were all one-way.

Print 64

Print Social Media Web Television 64

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Bianchi Biz Blog

AUGUST 22, 2024

Media Consumption Television, spanning traditional to digital platforms, remains Italy’s favored medium, with 95% viewership. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Internet engagement is rising, with 89.1% of Italians online, closely matching smartphone usage. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative. The good news is that “there’s a lot of creativity and value to be had in SMTs.

Strategy 40

Strategy Media Radio How To 40

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 78

Communications Radio Sports Social Media 78

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. We decide day to day.

Leadership 59

Leadership Social Media Creativity Ethics 59

Buzzstream

SEPTEMBER 27, 2024

They print business cards. A good rule of thumb is: if they need to interview you on television (which can happen), would you appear credible? Connecting the Dots Once you’re confident you’ve found a relevant topic, it’s time to create some content. Example: VistaPrint, on the surface, has nothing to do with the election.

Digital PR 118

Digital PR Pitching Radio Google 118

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. It starts a discussion, and it makes people much more creative to an extent. And this is really a revolution with a capital R for me.

Radio 52

Radio Hotels Course Social Media 52

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

JUNE 17, 2011

But back then, there was a air of confidence in the television world. Oh yeah, and it eliminates a TON of financial waste, and is far more interactive than passive TV or Print advertising. So, what about the creative industry? But how long until Kraft decides they don’t need an agency to source their creative?

Advertising 92

Advertising Advertising Travel Social Media 92

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. Now, 10% of it is in print, the other 90% is on the social media platforms. The creativity comes from the way you describe it to people so that they can understand it. This has its pros and cons.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

JULY 4, 2024

I say media because even traditional, outdated media like television have websites. This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. They buy the print edition if they want to read more or like the newspaper. That was our creative work.

Newspapers 59

Newspapers Social Media System Writing 59

PR Fuel

AUGUST 7, 2018

This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. You want to be interesting and creative to keep readers’ interest, sure, but at the same time the press release form has been around for a long time for a reason. Following Form. Following Form.

Writing 40

Writing How To Report Comparison 40

Cision

JULY 2, 2015

Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values. Image: winnifredxoxo ( Creative Commons ). Want to see how journalism is changing? Click here!

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

MAY 12, 2015

We’ve connected with bloggers, local and national television networks, online media, print publications and other outlets to help drive a 33 percent increase in sales to the bakery that directly correlates with the timing of our media hits. It’s been a unique opportunity to see exactly how earned media can help a company’s bottom line.

Data 120

Data Nonprofit Instagram Analytics 120

Mindful Marketing

NOVEMBER 30, 2024

Although the company had used a polar bear in a French print ad in 1922, the bears that Coca-Cola creator Ken Stewart designed in the early 1990s developed a much longer-lasting legacy. As Thakar explains: “Our human creatives make decisions and use AI as a tool.”

Advertising 97

Advertising Advertising Ethics Technology 97

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. A show about communicating with clients, prospects and employees – in person, in print and online. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

PRSay

MAY 5, 2016

Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date.

Sports 60

Sports Pitching Print Local 60

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Chris Lynch: Is print media dead? You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising. Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225