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Smart Measurement For Creative People

Waxing UnLyrical

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from. 20 a person.

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. The trend toward open-plan offices makes collaboration easier but also means coming up with creative ways to enhance focus. Has the time come for PR and 3D printing? Not sure if this will take off, but worth a look.

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Behind the Headlines With Brenda Urban

Cision

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. You’ve worked with some of the top travel and tourism brands. What did you learn from that experience?

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Behind the Headlines With Lauren Kaufman

Cision

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. What are some of the biggest PR challenges travel and lifestyle brands face? I was hired on the spot and never looked back.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The exception may be local and hyper local print that connects directly with communities. This is a shift that was already underway as a result of Brexit. The latter is a huge opportunity.

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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

or even printing out a hard copy – the difference in format can be valuable to helping you edit. Is your agency team mindful of travel expenses, bringing only the team members who matter most? But it all comes down to one thing — attention to detail. Is your agency partner a competent steward of your funds?

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