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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Source For example, Coke's "Share a Bottle" campaign was promoted on socials, on TV, in print, and on other channels, and the message remained unchanged: connection and sharing. #6

Examples 104
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Consider this quote from The New York Times : “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs. That’s simply not the case.

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Digital PR Strategies for Lifestyle Event Growth

5W PR

Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage.

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83
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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery. Take some chances.

Media 199
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Behind the Headlines With Jody Fisher

Cision

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. There’s a sense of coming home — of being in the right place at the right time. It got to a point that was too vast to comprehend.

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

Pitching 136