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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence.

B2B 179
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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Go beyond a resume .

LinkedIn 421
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

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Consumer Preferences in CPG: How to Leverage Personalization for Growth

5W PR

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. First is data privacy and security. Ensure compliance with data privacy regulations and protect sensitive customer information.

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Consumer Preferences in CPG: How to Leverage Personalization for Growth

5W PR

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. First is data privacy and security. Ensure compliance with data privacy regulations and protect sensitive customer information.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential.