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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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On the Ground at ADWEEK 2024: Insights We’re Implementing into Our Practice

5W PR

Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. These statistics highlight the power of retail media as a consistent, long-term strategy. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78
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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

However, thanks to the cloud, retailers can now allow customers to start a purchase on one device and then finish doing so on another without any lost progress — just log back in and pick-up where you left off. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

Trends 182
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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. ” Building trust.

Marketing 173
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. The latter is a huge opportunity.

Tourism 118
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 102
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Socially Unacceptable – How I Lost Six Figures and Overcame It All With Amphora

Prohibition

Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience. We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast. Contact us for our podcast services !

Privacy 62