5W PR

APRIL 2, 2025

This could include: Tutorial videos explaining how to use your platform Behind-the-scenes looks at security features Tips for better money management Q&A sessions addressing common financial questions Give influencers creative freedom within defined parameters.

Marketing 78

Marketing Financial Case Study Education 78

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references.

B2B 82

B2B Media eBook Interviews 82

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea.

Creativity 117

Creativity Digital PR Data Pitching 117

Sword and the Script

NOVEMBER 19, 2024

That’s according to a new report by a creative consulting shop called Prophet. The report calls the top quartile “winning marketers” and refers to the rest as “laggards.” The company polled 300 marketers North American marketers with annual budgets of $10 million or more – and then conducted qualitative interviews with 30 of them.

Study 148

Study Brand Branding Marketing 148

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn Conference 101

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

A deck is also a useful “takeaway” for reference when an analyst drafts a report. Additionally, PR teams need to get creative about staying top-of-mind with analysts. It’s useful to have an informal script to ensure that the company representative is hitting all the key points and differentiators. Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Mention any reference materials such as books or albums while discussing the topic? Always use headphones when recording, to make sure there’s no background noise and that your audio levels are even and not distorted. Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Share original research, industry analysis, and customer success stories that journalists can reference. Develop a company blog that showcases your expertise and provides real value to readers.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers.

B2B 78

B2B Creativity Case Study B2C 78

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), What does that really entail, though? later as our roles evolve. “PR

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. In other words: neglect SEO at your own risk. Connect on LinkedIn at [link].

SEO 174

SEO Engineering Google Writing 174

Stephen Waddington

JANUARY 13, 2022

A creative who plays with words and who doesn’t take himself or the reader too seriously. I’ve broken the spine and turned down countless pages to revisit references. This makes it exceptional for a text on marketing. Boulton’s love affair with the written word is apparent from every page. It’s a fun and yet thought-provoking book.

Advertising 147

Advertising Advertising Writing Creativity 147

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. Still, there’s a systematic and ongoing lack of awareness of contributions by black Americans, a challenge that Black History Month founder Carter G.

Publicity 218

Publicity Leadership Groups Creativity 218

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

References are often important, but up-to-date ones will give you the most current picture of what a working relationship would look like. Can you offer an example of a creative strategy? The account lead at the right agency will have a combination of pertinent experience, communications skills and good chemistry with the client team.

B2B 159

B2B Agency Creativity Meeting 159

Flack's Revenge

FEBRUARY 23, 2017

Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. Hang it on your desk, on your office wall or anywhere you can easily reference it when working out the specifics of the visual assets to accompany your Facebook posts. Hope it helps!

Facebook 149

Facebook Guidelines Print Social Media 149

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. Reputation management definition. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. I’m afraid the creative process will lose its soul,” said one CMO but those fears are overblown.

Creativity 67

Creativity Marketing Analytics Measurement 67

Cision

JULY 6, 2016

As content manager with Steinreich Communications, I have the opportunity to collaborate with our clients in telling and sharing their unique stories in creative ways. Again, refer to your plan. Devour all things creative. I’ve always enjoyed storytelling and writing. Keep your content fresh and updated. Master the language.

Storytelling 180

Storytelling Writing Journalism Creativity 180

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Some even ask for media references! We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework. Media contacts aren’t all that. Occasionally a prospective client will want details about our journalists contacts.

Agency 224

Agency Construction Fashion Pitching 224

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

Communications Conversations

AUGUST 31, 2015

Maybe because they allow people to be a bit more creative. Because the people doing the hiring (read: those over 35/40 years old) don’t find them creative, interesting or even a bit humorous. That’s what’s going to catch their eye–not a creative job title. And, bottom line: People who deliver results.

Creativity 60

Creativity LinkedIn Mobile Internal 60

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

When requesting proposals, would you rather hear from firms who are good at filling out lots of paperwork, or agencies that spend valuable time and energy on creative ideas and effective strategies? Don’t neglect references. Speaking to references isn’t a surefire solution, but it helps to raise red flags, if there are any.

Energy 136

Energy Agency B2B Leadership 136

Stephen Waddington

JANUARY 13, 2020

There’s rarely any reference to research to support arguments, and there are almost never any case studies. You’ll also find templates for your next brand meeting, creative brief and LinkedIn post. He’s a medical doctor turned creative director and copywriter. It’s a mix of short stories, lists, poems, images and graphics.

Industry 123

Industry Marketing Case Study Creativity 123

Ishmael's Corner

OCTOBER 22, 2014

Successful content doesn’t happen by accident – a lot of hard work, creativity, and planning goes into effective content marketing. . Name="footnote reference">. Name="annotation reference">. Name="endnote reference">. Name="Subtle Reference">. Name="Intense Reference">. Name="table of figures">.

SEO 140

SEO Web Engineering Google 140

Shift Communications

NOVEMBER 11, 2016

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Don’t say: Content.

Pitching 127

Pitching Sports Web Trends 127

ImPRessions - Crenshaw Communications

MARCH 22, 2023

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools.

Advertising 170

Advertising Advertising Analytics Data 170

PRSay

FEBRUARY 1, 2022

And while the Anvil programs have a proud, long history of shining a light on our industry’s most effective and creative efforts, PRSA and its Honors & Awards Committee are not resting on their laurels. The pros behind the programs.

Crisis Communications 158

Crisis Communications Crisis Creativity Data 158

PRSay

JULY 2, 2019

In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Be creative. Creativity is key! Be genuine. Don’t forget that sometimes the company “we” can seem off-putting.

Brand 141

Brand Branding Insurance Insurance 141

Mark My Words

DECEMBER 15, 2018

We are a company based on creativity and bravery, but also and perhaps most importantly, on loyalty and commitment and, this is the bit I am most proud of – that quietly what we have always delivered, we are still delivering – news campaigns that actually have an impact. A Friday thought or two.

Creativity 60

Creativity Technology Data Corporate 60

PRSay

DECEMBER 14, 2021

The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet. Finding, building and implementing communication opportunities in the metaverse will require creativity, adaptability and foresight.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Flack's Revenge

FEBRUARY 25, 2020

I am referring to two recent pieces by marketing folks who seemed to take glee in repeatedly giving agencies the ax. Um, Udi, sounds like you need an evolved agency that is more proactive and creative ( hint hint! ). This just tells me you are not as smart as you think you are. Udi Ledergor. The Churner.

Agency 177

Agency Industry Marketing Creativity 177

Cision

OCTOBER 23, 2015

Content is often referred to as the king, and engagement has been crowned his queen …but those aren’t the only two pieces on the board. Prepare and present your plan, but always allow room for critical, and creative, feedback. Images: Danielle Buma , Nolan Williamson ( Creative Commons ).

Creativity 120

Creativity Education LinkedIn Strategy 120

Contently - Strategy

SEPTEMBER 4, 2024

Determine which “saved” stories need to be rewritten vs. refreshed Some stories needed a full rewrite, while others just needed a minimal refresh —updated cultural references, links, stats, SEO, etc. Working with our Creative Marketplace team, I staffed both of these roles with experienced professionals.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Konnect Agency

SEPTEMBER 2, 2022

What’s a brand book, when do I need one, and how can a creative agency help? At Konnect we believe the best brand books are built as an easy reference guide and are evergreen, rooted in strategy and built with the future in mind. A creative agency-fueled map for your brand’s many endeavors. So what are you waiting for?

Creativity 52

Creativity Agency Brand Branding 52

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. PR wins from brand commandeering. Arby’s hits back with humor.

Brand 160

Brand Branding Viral Crisis Management 160