Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Reporting on established metrics isn’t enough today. Relationship building takes time. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Stephen Waddington

MAY 26, 2021

report explores what’s driven this burst of entrepreneurial activity. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. COVID-19 UK PR Agency Startup report. Services: creativity, data and lead generation, eg. A new Wadds Inc.

Agency 161

Agency Report Print Healthcare 161

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Social mobility in the Creative Economy: Rebuilding and levelling up? billion and 2.2 million jobs. This creates double disadvantage.

Creativity 149

Creativity Industry Policies Mobile 149

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023.

Creativity 156

Creativity Meeting Advertising Advertising 156

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. 1” of 2024, according to reporting by Bloomberg. High probability means everyone is saying the same things.

Software 176

Software Measurement B2B Training 176

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. That builds trust.

B2B 179

B2B Software Ethics Leadership 179

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.

Creativity 118

Creativity Agency Enterprise Exercises 118

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. His expertise and creative approach to new accounts have helped secure many top B2B tech brands. The post Crenshaw Communications Reports Record Growth for 2021 appeared first on Crenshaw Communications. Cliff is the person everyone looks to for advice and guidance.

Report 156

Report Communications B2B Enterprise 156

Wadds Inc.

OCTOBER 28, 2024

This is the stark conclusion of the Pitch Forward report by the PRCA aimed at improving standards. The PRCA says that it intends to address this as an output from the report. The report also underscores the importance of budget transparency in the pitching process. Intellectual property is also an issue.

Pitching 98

Pitching Industry Publicity Financial 98

Sword and the Script

NOVEMBER 19, 2024

That’s according to a new report by a creative consulting shop called Prophet. The report calls the top quartile “winning marketers” and refers to the rest as “laggards.” As the report puts it, demand generating “accelerates customers along their journey and nudges them to next best action, moving to conversion and usage.”

Study 148

Study Branding Brand Marketing 148

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Don’t confuse PR and sales.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Occasionally checking a reporter’s recent work is not enough. Working at the convenience of the reporter and the client can be a tightrope walk.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

It’s a matter of identifying key findings, building a report or release, and planning media outreach to support key insights. Just because you don’t have a full report doesn’t mean the data is useless. Case studies. Case studies are a great customer reference and sales tool for any growing company. Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Wadds Inc.

OCTOBER 16, 2024

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. But where is the in-depth data about scaleups?

Creativity 52

Creativity Agency Leadership Sports 52

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. So what should you do when you are ghosted by a reporter? Many reporters in the security space publish theirs.) Timing is key.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. PR people are considered masters of spin and creativity. For PR pros , December can be both a rewarding and stressful time. Please enjoy “The 12 Days of Christmas: PR Edition.”

Creativity 296

Creativity Interviews Pitching Meeting 296

ImPRessions - Crenshaw Communications

MAY 13, 2021

Daily client interaction to update, report on and discuss media relations. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth. Strong writing skills. Summer Fridays.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

MARCH 15, 2022

The agency is proactive and creative. It’s often up to the PR agency to come up with creative proactive ideas that will garner media interest – even when there’s no news to share with reporters. Your agency should be delivering measurable results for you that align with your KPIs and ROI. The firm challenges you.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. A deck is also a useful “takeaway” for reference when an analyst drafts a report.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

OCTOBER 15, 2024

The report was first published in September 2024 and is titled “Edelman’s 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust.” Edelman’s methodology Before diving in, it’s worth noting Edelman included an eight-step methodology in their report. Why just the analysis section?

Report 142

Report Marketing Analysis Tools 142

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR Reporting. Reporting on established metrics isn’t enough today. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey Social Media SEO 223

Cision

MAY 14, 2020

How the newsroom is creatively rising to the challenge of reporting from home, all across the globe, as told by Voice of America.

Meeting 227

Meeting Creativity Report 227

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So where and how do you identify these trends outside of the reporters talking about it? Is identifying the trends. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. He’s used it for quick generation of agendas, reports, captions, titles, and even executive quotes and rough content. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

Wadds Inc.

NOVEMBER 11, 2023

It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. AI is a rising tide that lifts all boats, demanding junior public relations practitioners tune their skills beyond the rote and routine to the analytical and creative,” he said.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. I was a journalism major, so most of my writing experience in college had a reporting angle. You report the facts. The initial press release offers only the basics, while the reporting fleshes out a story with real context, both pro and con.

Writing 294

Writing Journalism Pitching Report 294

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule.

B2B 310

B2B Video Social Media Creativity 310

ImPRessions - Crenshaw Communications

MAY 18, 2021

From major deals and mergers to revenue reports, there’s no shortage of ad tech coverage on the site. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . It’s quite different from how reporters talk about companies, so it’s a fresh angle. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JULY 20, 2020

Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Build strong reporter relationships.

How To 241

How To Advertising Advertising Data 241

5W PR

MARCH 27, 2025

These tools have shown significant impact – companies using UGC platforms report a 50% reduction in content creation costs and a 76% increase in engagement rates. Salesforce Marketing Cloud customers reported 28% higher email engagement when incorporating customer photos and reviews into their campaigns.

System 99

System Tools Policies Measurement 99

Agility PR Solutions

JUNE 24, 2024

The job is fast-paced, the environment competitive, and the creative solutions vary from day to day. From writing curiosity-inducing pitches and client reports to networking with influencers on social media, it’s fair to say PR is pretty full-on. Public relations is one of the most socially demanding professions a person can have.

Digital PR 192

Digital PR Creativity Pitching Writing 192

Onclusive

JANUARY 4, 2017

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

How To 285

How To Creativity Publicity Report 285

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. Reporters use these clear directions to weed out the people who aren’t paying close attention. In addition to hitting all the items on the reporter’s checklist, you’ll also want to be concise and get to the point quickly. I nstead, wait for a reporter to write you back.

How To 279

How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Daily client communication to update, report on and discuss media relations. Responsible for daily account management activities, such as agendas, recaps, activity reports, media monitoring and coordination of all necessary materials for client accounts. Attend and facilitate media interviews; network with reporters and editors.

B2B 203

B2B Policies Case Study Enterprise 203

Wadds Inc.

FEBRUARY 15, 2024

The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship. recently published a report funded by NewsWhip that explored the issue of organisations taking a stand on social and political issues.

Creativity 105

Creativity Government Financial Reputation 105

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Branding Brand Airlines 78