5W PR

APRIL 16, 2025

The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling. This strategic alliance requires careful planning, crisis preparation, and a deep understanding of both PR principles and influencer dynamics.

Guidelines 78

Guidelines Brand Branding Marketing 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 214

Communications Creativity Writing Product Launch 214

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. Starting in 2013, brands started hiring journalists to work on their content programs.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Higher plans start at $416 per month and include features such as email follow-ups, social media listening, coverage reports, and additional team support. Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

FEBRUARY 6, 2025

Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media. AI-powered tools now predict story performance, identify influential audiences, and automate reporting. The most successful teams combine powerful analytics with strategic thinking and creative execution.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. The PRWeek piece reports VMware collaborates with customer care to find these stories.

Creativity 60

Creativity Storytelling B2B Film 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Holmes Report – Echo Chamber Podcast. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. A single analyst report can influence years of purchase for enterprise software, for example.

Publicity 255

Publicity Storytelling Automotive Software 255

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. With Prowly, you can do just that : monitor your campaigns and report on them in real-time.

Examples 104

Examples How To Product Launch Print 104

Onclusive

MARCH 17, 2021

Three key focus areas where short-term approaches mar the benefit of strategic and critical thinking and planning: Focusing on measurements and reporting as an activity instead of analyzing trends and patterns and adding more context for deeper and actionable insights – which can become capabilities embedded in various PR/Communications processes.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Reporters and other audiences have keen BS detectors, and overused, sensational language doesn’t persuade; in fact, it undermines credibility.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. Melissa & Doug, for example, regularly publishes detailed safety reports and testing procedures on their website, leading to a 35% increase in consumer trust ratings according to independent surveys.

Company 78

Company Brand Branding Crisis Management 78

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

MAY 8, 2019

According to a report conducted by Edison Research and NPR, 61% of users say having a smart speaker is like having someone to talk to, suggesting that smart speakers are ideal vehicles for influencer marketing of the type that Diageo has undertaken. But the real opportunity for PR and marketers may be voice storytelling.

Google 186

Google Course Technology Creativity 186

5W PR

JANUARY 29, 2025

Our experience combined firsthand observations from the show floor with insights from the CosmoTrends Report, presented in collaboration with BEAUTYSTREAMS, which provided a curated look at the most forward-thinking beauty concepts debuting at the event. Lets build your brands next breakthrough moment!

Trends 78

Trends Storytelling Consumer Technology 78

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in! Youre not alonebut thankfully, AI can help.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight.

Construction 182

Construction Storytelling Tools B2B 182

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Sandra started her career as a reporter for a division of Ziff Davis and IDG Tech Network. News & World Report.

Radio 170

Radio How To Community Storytelling 170

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It demonstrates initiative, creativity and uniqueness. It demonstrates initiative, creativity and uniqueness. Customize your resume in a way that will make people feel something and take action.

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand. No two bags could look alike.

Storytelling 66

Storytelling B2B Trends Examples 66

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create.

Creativity 150

Creativity Trends Technology Agency 150

MaccaPR

JANUARY 13, 2025

The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice. Authentic, human-focused storytelling is gaining ground as consumers tune out AI-generated messages that are generic or promotional.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 153

Mobile SEO Web Training 153

PRSay

MARCH 20, 2019

“I carve out that time for creative writing because I look forward to it.” ” In honor of March 21 being “World Poetry Day,” we chatted with Pai about her favorite writers, what inspires her work, and how having a creative side-gig can help communicators grow in their careers. It’s a great creative outlet.

Writing 122

Writing Creativity Local Pitching 122

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. I report into the chief marketing officer. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Meeting 199

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Our facility to identify what’s of interest and effectively engage with the right reporters at the right tim, can be the difference between a stand-out success and an initiative that falls flat. Joining forces through a trusted partnership amplifies a company’s ability to communicate to its most important audiences.

Leadership 182

Leadership Reputation International Internal 182

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Typically, I like to dive into trends and industry studies and reports.

Google 157

Google Course Survey YouTube 157

Prowly

APRIL 11, 2025

Let Prowly handle that for you so you can stay focused on the creative work that matters. It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. Brandwatch: Powerful social listening platform with advanced analytics and reporting. Reputation marketing: what is it?

Reputation 104

Reputation Publicity How To Marketing 104

Stuart Bruce

OCTOBER 29, 2015

” – you can if you’re creative enough. Paul Holmes, founder of the eponymous The Holmes Report, has a great line about how advertising people are brilliant at making up stories and telling them well and PR people are fantastic at finding real stories, but aren’t good enough at telling them.

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs.

Conference 111

Conference Internal International Storytelling 111

Cision

OCTOBER 16, 2017

What about the old chestnut about reporting lines, you know, does it matter if the comms person reports into marketing or just the CEO, or HR? But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Cision

JUNE 2, 2015

According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Indeed, the same benchmark report shows the top challenge facing B2B marketers today is producing engaging content.

Content Marketing 120

Content Marketing Data Strategy Marketing 120