ImPRessions - Crenshaw Communications

JANUARY 24, 2022

.” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. Yet, when it comes to handling its own reputation threat, Edelman is part of that failing “trust ecosystem.”

Policies 309

Policies Creativity Reputation Groups 309

Onclusive

AUGUST 22, 2017

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. . Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Crisis Communications. Speaking Engagements. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.” Our team has developed a reputation as an innovator for that reason. ” They take this mantra seriously.

Agency 353

Agency Communications Marketing Leadership 353

Onclusive

AUGUST 9, 2021

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. PR is about brand reputation and helping companies become industry leaders in their space. PR is about getting hits.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies.

Trends 385

Trends Employee Viral Advertising 385

Wadds Inc.

FEBRUARY 15, 2024

It covers investment, governance and management, financial viability and reputational risk. The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship.

Creativity 105

Creativity Government Financial Reputation 105

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. Agencies can integrate AI writing assistants into their content workflows, using them to create initial drafts that creative teams then refine and perfect.

Publicity 78

Publicity System Crisis Management Analysis 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. With remote work and fully digital programming becoming commonplace. Our work will be bifurcated. Repetitive tasks and back-end office functions will be more automated.

Trends 407

Trends Communications Employee Corporate 407

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The post It’s not OK to hibernate your mind – bringing back creativity for Autumn appeared first on Firefly.

Creativity 116

Creativity Employee Newspapers Crisis 116

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. For example, Always' Like a Girl campaign netted over 90 million video views for the brand and improved their reputation along the way. It was relatable, creative, and anchored in a universal experience.

Examples 104

Examples How To Product Launch Print 104

Melissa Agnes

OCTOBER 23, 2014

Do not be afraid to be creative, such as offering free shipping if your business sends out products. Online Reputation Management (ORM). Dealing with Negative Criticism Internet Defamation Online Reputation Management' Confidentiality agreements and settlements.

How To 250

How To Policies Reputation Engineering 250

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Boast a Star Reputation, Not a Marred One. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. However, if a client is producing breakthrough technology and results — and they likely are — developer and IT media publications can really resonate with CIOs and work wonders when it comes to product reputation.

Retail 368

Retail Media B2B Pitching 368

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. Tone and voice matter a lot, especially when youre responding to something that could make or break your brands reputation and image.

Twitter 104

Twitter Software Tools Social Media 104

5W PR

DECEMBER 6, 2024

Failure to comply with these regulations can result in hefty fines, reputational damage, and even legal action. Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act.

Advertising 78

Advertising Advertising Ethics Local 78

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

MAY 25, 2021

But chances are, even during your first months on the job, you’ll have the chance to write, pitch media, research business categories, and even participate in high-level creative sessions and business development meetings. They also allow someone new to the industry to make their name and reputation quickly.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

While organic posting is key to reputation and relationship-building, algorithms that drive social content have made the paid social necessary for many campaigns. Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. Develops campaigns with custom hashtags .

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

It’s not the worst reputation crisis that can happen to a food chain (just ask Chipotle ), but for a chicken restaurant to run out of chicken not only opens to door to competitors, but it makes its management look incompetent. Well done, KFC. The post KFC Crisis Response Is A PR Win appeared first on Crenshaw Communications.

Crisis 189

Crisis Reputation Newspapers Creativity 189

5W PR

JANUARY 3, 2025

By promoting diversity and inclusion, brands can improve their reputation and attract socially conscious consumers. A diverse workforce and customer base can lead to more innovative and creative product offerings. Inclusive marketing can help brands reach a wider audience and attract new customers.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Agility PR Solutions

MAY 10, 2021

The post Half of consumers say a company’s website design is crucial to their opinion of that brand appeared first on Agility PR Solutions.

Consumer 174

Consumer Brand Branding Reputation 174

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Flack's Revenge

JANUARY 17, 2019

She pointed out areas where AI is helping PR, like enabling better social listening, optimizing headlines and supporting reputation management through early warnings of crises. He has also said that jobs that are complex and require empathy and creativity are safe – which made me smile, as there are important for most types of PR.

Insurance 234

Insurance Insurance Privacy Interviews 234

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. When choosing influencers to partner with, companies should consider their audience demographics, engagement rates, and overall reputation.

Creativity 88

Creativity Video Social Media Education 88

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind.

Agency 223

Agency Survey Social Media SEO 223

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 156

Employee Crisis Reputation Creativity 156

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . PR places a premium on creativity in Covid era. Nearly 70% of respondents said creativity is a higher priority in the era of Covid. We have creativity to thank for getting us through.”.

Publicity 175

Publicity Survey Pitching Creativity 175

Onclusive

MARCH 17, 2021

Focusing on analytics for justifying their existence/ROI for budget as the overarching goal of the data-driven initiative instead of an analytical approach for actionable insights to enable PR/Communications’ critical mission of building/improving the organization’s reputation. If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

MAY 28, 2020

This way you can better map out the specific milestones that must be reached to identify where creative tactics are needed to achieve desired results. . __ . A strong media strategy can improve brand reputation, enhance company image, build stronger relationships, and even increase sales and profits.

Strategy 287

Strategy Media Measurement Product Launch 287

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. With no boundaries, everyone wins. Edelman PR. BIGfish Communications. Take risks. Collaborate.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 266

Crisis Management Crisis System Policies 266