Deirdre Breakenridge

JANUARY 7, 2019

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond!

Social Media 269

Social Media Communications Media Storytelling 269

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Deirdre Breakenridge

SEPTEMBER 12, 2019

Leading the Twitter chat discussion, sponsored by @spinsucks, will be Syracuse University @NewhousePR Professor @GinaLuttrell sharing her favorite go-to resources. Where do you go to learn about your favorite tools, apps, and resources? What can you recommend for creative tools and resources?

How To 44

How To Resources Infographics Tools 44

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). We must first analyze (and lead) a crisis based on these factors before any management of resources or manpower. Adaptive Crisis Response.

Crisis Management 266

Crisis Management Crisis System Policies 266

Deirdre Breakenridge

SEPTEMBER 30, 2014

” For me, theSkimm is an essential resource. This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. If you haven’t checked out theSkimm, I encourage you to take a look.

Interviews 329

Interviews Social Media Technology Resources 329

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 245

Communications Creativity Product Launch Writing 245

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . As the name suggests, Marketing Land has a heavier focus on marketing tech (martech), but it’s still a valuable resource for news. So, if you want a more personal approach to your ad tech news, this is the way to go. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) But don’t worry, all of the resources mentioned in this post are listed at the end of the post.) Get ready to take notes! Do you have any additional suggestions?

Creativity 90

Creativity How To Automotive LinkedIn 90

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? You can also include extra resources, such as customer reviews and testimonials, additional data and insights that only your brand can provide, exclusive photos or “sneak peaks” and other items of interest. What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week. Here is Wei’s winning video.

Video 352

Video Journalism Education Resources 352

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. And social channels are a strong avenue for connecting with journalists and other news influencers who might be a resource for a future story. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Social media adds value.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Almost all businesses are sitting on data that can be used to position themselves as a key media resource for information, trends, and forecasting. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

Creativity and imagination. ” A presentation should offer creative concepts that are well thought out, fit the brand personality and appeal to media, assuming earned media is a goal. The most creative idea in the world is worth very little to a brand if it can’t be justified. Specific metrics for success.

Creativity 224

Creativity Agency Resources Measurement 224

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Being an information resource is an excellent way to build up to getting solid coverage. Explain what is required . Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Cision

SEPTEMBER 5, 2017

Here are seven tips on auditing your earned media strategy and getting the most out of your resources. The scope and direction of your efforts and resources will change based on your goals. Decide on The Resources You Will Use. More often than not, in-house content creation narrows down your creative ability significantly.

Strategy 244

Strategy How To Media Measurement 244

Onclusive

OCTOBER 3, 2017

With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Branding 246

Branding Brand eBook Leadership 246

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Offering free tools or resources Develop and offer free tools or resources that are valuable to the target audience. What is B2B?

B2B 78

B2B Creativity Case Study eBook 78

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. According to a 2017 study, 68 percent of internal creative teams work with outside agencies. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Allow the agency creative freedom. Marketers are also expanding their influencer networks to amplify creative content and add an extra dimension to brand storytelling.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The list will not only be an educational resource for the agency team, but it can spark thoughts about “out of the norm” assets that have been overlooked in the past. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It expanded and accelerated a feature called “Here for You”, which locates safety resources from local experts when users search for topics related to “anxiety, depression, stress, grief, suicidal thoughts, and bullying.” Backlash over loan distribution.

Branding 284

Branding Brand Small Business Retail 284

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Provide an accurate description of each resource in the show notes , so it’s readily available for listeners. This Forbes article is one of my favorites and offers excellent technical tips for podcasters. Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

PR for Anyone

MARCH 24, 2020

You can also get creative with “new.” Google is a great resource for magazine covers. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. One of my favorites is AARP Magazine.

Publicity 331

Publicity Television Local Pitching 331

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. There are countless ways.

Education 211

Education Writing Leadership Resources 211

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. Scaling Despite Limited Resources There’s one word that appears more on the SaaStr agenda than “AI” (and possibly even “SaaS”).

Leadership 182

Leadership Creativity Trends Resources 182

Onclusive

JANUARY 16, 2019

Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”. Ty Shay, CMO of Lifelock, opening up the 2018 Growth PR Conference. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

Cision

AUGUST 10, 2017

There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! I always try to keep everything in perspective and utilize the resources I have around me to course correct. Have you ever had to deal with a major brand crisis?

Energy 212

Energy Creativity Social Media Industry 212

ImPRessions - Crenshaw Communications

JULY 18, 2023

From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania. For example, many brands are capitalizing on the new Barbie movie and betting that Barbie will still be hot by the fourth quarter.

Examples 293

Examples Consumer Software Analysis 293

Stephen Waddington

DECEMBER 2, 2020

GCS also provides a wealth of free resources online. The greatest campaigns have come from blending that thinking with data to shape and deploy creative. In my agency’s case this is using behaviour design as a way to define and approach challenges and creativity to bring the work to life. There’s a top ten guide on PRMoment.

Survey 155

Survey Google Data Measurement 155

Cision

NOVEMBER 16, 2017

If you need help, there are plenty of online resources that will help you find the right keywords. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. To start, ask yourself what some of the main topics that your release discusses are. What terms will they use to find it?

SEO 174

SEO Engineering Google Writing 174

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. Experimenting with new resources, tools, platforms and various apps on your smartphone. They focus on Technology, Global Collaboration and the Data Education.

Big Data 250

Big Data Data Education Internal 250

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222