PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. How do I give a voice to others?” There are countless ways.

Education 211

Education Writing Leadership Resources 211

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” I’m interested to see if another social platform will inherit Twitter’s status as a hub for journalists and a resource for breaking news.

Writing 189

Writing Communications Marketing B2B 189

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics.

Resources 76

Resources Creativity Publicity Local 76

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Provide an accurate description of each resource in the show notes , so it’s readily available for listeners. This Forbes article is one of my favorites and offers excellent technical tips for podcasters. Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. 7 Creative. 10 Resource. I’ve already set out many of the skills required to execute a modern public relations campaign including data science, planning, measurement, insights and creative. Set out the resources and investment you need for each element of your program.

Writing 106

Writing Publicity How To Measurement 106

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” 5. . * * *.

Creativity 95

Creativity Study Ethics Publicity 95

The Hoffman Agency

FEBRUARY 16, 2021

I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons.

Creativity 69

Creativity Storytelling Agency Journalism 69

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Solo PR Pro

AUGUST 10, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client.

Writing 104

Writing Analysis Case Study Video 104

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn System 101

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 108

Writing Case Study Study Branding 108

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Overview of Your Company And Blog/Resources Sections.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Looking for an agency partner that can both bring big creative. 1) Tech innovation steals from innovation in thinking. Talk to Us !

Creativity 78

Creativity Technology Marketing Web 78

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Consumer Strategy 245

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. It’s important in business writing to be as professional, concise and jargon-free as you can.

Training 159

Training Pitching Writing Video 159

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. Here are a few of the topics/questions that Julia and the #PRStudChat community will discuss: Q1: Writing skills are crucial for any PR pro. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

Cision

JUNE 30, 2016

My love of writing, interest in people and curiosity about the world drew me to PR. I was a journalism major in college, but it was really more about the writing than about being a reporter. And when there’s an opportunity to insert our clients into the news cycle, we get creative and move quickly and deliberately.

Technology 149

Technology Nonprofit Journalism Creativity 149

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. It’s about being a memorable and a valuable resource.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Ishmael's Corner

NOVEMBER 11, 2014

Its deputy creative director, Tracy Ma, calls out editor Josh Tyrangiel as an enlightened soul: “When he rebooted the mag he created this environment where the visual people and the words people have equal footing and work side-by-side,” says Ma. Forget about the industrial-grade resources at Businessweek’s disposal for a minute.

Storytelling 136

Storytelling Sports Software Mobile 136

ImPRessions - Crenshaw Communications

JUNE 6, 2017

The average award entry takes a couple of days to put together, but you can cut that time dramatically by staying on top of resources from the outset. Many also look for over-the-top creativity or that unique “something.” Importantly, keep correspondence with positive quotes about the work as well as images and video.

B2B 168

B2B Video Exercises Infographics 168

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Cons: * Not always the best resource.

Agency 133

Agency Resources Employee Internal 133

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. Further — This weekly email offers hand-picked health, wealth and personal growth resources for Generation X.

Communications 110

Communications Storytelling Analytics Web 110

ReimaginePR

APRIL 1, 2020

This really is an extraordinary online writing company where it’s possible to depend on us any time you mean to obtain essays. For documents that need study, make sure that you happen to be using great outstanding resources of info. The essays need to be written by imaginative writers who’ve exceptional writing skills.

Writing 120

Writing Resources Web Corporate 120

PRSay

JUNE 7, 2023

Look for AI as a way for news organizations to extend their reach and to accomplish more with existing resources — becoming a virtual teammate for many reporters. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future.

Journalism 158

Journalism Public Affairs Ethics Technology 158

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. You want to make the journalist feel special, and show that you’ve read her writing and know your news is a good fit. What Other Resources Do You Have to Make My Life Easier?

Pitching 120

Pitching Customer Service Print Writing 120

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Let’s say you run a company that makes a cool mobile app for human resources managers.

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential. Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend.

Creativity 120

Creativity Course Meeting Technology 120

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Creativity Industry 245