5W PR

OCTOBER 22, 2024

Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. These statistics highlight the power of retail media as a consistent, long-term strategy. This reinforces the importance of transparency and accountability in PR.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

JULY 10, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Check out our list of top advertising and retail podcasts too! Adweek Yeah, That’s Probably an Ad. What are your must-listen podcasts? Happy listening! .

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? That’s a positive move, but a more creative one was its latest AR filter, which lets users donate directly to WHO’s COVID-19 Solidarity Response Fund. Maybe Hy-Vee did both.

Branding 284

Branding Brand Small Business Retail 284

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Its ad featuring Buster the Boxer , in which a slobbering dog bounces on a trampoline, was scored as the most engaging Christmas marketing campaign on a competitive list of 15 retailers.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. .

Creativity 243

Creativity Retail Groups Media Training 243

Agility PR Solutions

APRIL 1, 2021

The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. The post 4 creative ways PR agencies can build killer relationships with clients appeared first on Agility PR Solutions. It can get especially tough for PR and marketing agencies.

Creativity 94

Creativity Agency Retail Industry 94

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. This approach drives traffic and strengthens retail relationships.

Retail 78

Retail Case Study Storytelling Creativity 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! . Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

MAY 11, 2020

For example, a retail company could use existing public data in a preview whitepaper on what to expect from this year’s back-to-school shopping season. These methods not only allow clients to get creative with data in a budget-friendly way, but to support media and lead-gen as well.

Data 234

Data B2B Survey Banking 234

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Branding 252

Branding Brand YouTube Social Media 252

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That work then gives us a framework to think creatively about how to communicate with the customer. I started my career on the team that brought Smurfs into the American culture.

Retail 225

Retail Consumer Branding Brand 225

5W PR

FEBRUARY 16, 2025

The brand provides detailed style guides and product education while allowing influencers creative freedom within established parameters. The beauty retailer holds monthly virtual meetups with its partner community, sharing upcoming launches, gathering feedback, and fostering collaboration between influencers.

Branding 78

Branding Brand Marketing Guidelines 78

NewsWhip

NOVEMBER 9, 2022

More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. . Retailers such as Walmart, Best Buy, and Kohl’s all made headlines in October for choosing to close, with Walmart’s addition being the newest of the mix.

Twitter 148

Twitter Branding Brand Retail 148

ImPRessions - Crenshaw Communications

JUNE 2, 2020

We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. Empathy wasn’t only conveyed through words, however; it was also seen through the creative content of the emails. Overall Tone: About 50% of the campaigns analyzed were uplifting or upbeat in tone.

Study 170

Study Branding Brand B2C 170

ImPRessions - Crenshaw Communications

MAY 19, 2016

Retailer PacSun learned this lesson the hard way last year when it drew flak for prominently displaying a black t-shirt featuring an upside-down American flag in store windows over Memorial Day weekend. Drawing from the PR missteps of others over the years, here are three pitfalls to avoid this (and every) Memorial Day.

Hotels 174

Hotels Retail Creativity Reputation 174

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

FEBRUARY 10, 2023

to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content. Our creative team have worked their magic to create a variety of engaging and eye-catching content to showcase C4 to target markets.

Creativity 62

Creativity Print Marketing Retail 62

Cision

JUNE 22, 2017

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more. Today, competition for attention can be fierce.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Shift Communications

OCTOBER 9, 2014

Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Bob Stone’s framework is elegantly simple: list, offer, creative. Our ROI on content marketing will go down.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Artificial Intelligence (AI) has been transforming industries and businesses, and ad tech , a specialist sector where we do a lot of work, is no exception.

Advertising 170

Advertising Advertising Analytics Data 170

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message.

Data 157

Data Data-Driven PR System Analytics 157

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). Kudos, Target.

Instagram 146

Instagram Case Study Branding Brand 146

5W PR

JANUARY 29, 2025

From bubble tea blushes to Jell-O cleansers, brands are finding creative ways to make beauty feel more playful and indulgent. Edible-Inspired Beauty is Booming Beauty brands are embracing food-inspired formulations, tapping into textures, scents, and ingredients that create an immersive, sensorial experience.

Trends 78

Trends Storytelling Consumer Technology 78

ImPRessions - Crenshaw Communications

MARCH 11, 2016

The National Retail Federation estimates St. The creative PR team keeps a calendar for the year to make sure no day is left unrecognized. The contest is bound to add to your following, as mentioned above, and drive engagement and awareness for your brand. Ideas for entertaining. Patrick’s Day generates roughly $4.6

B2B 168

B2B Retail Social Media Course 168

ImPRessions - Crenshaw Communications

MAY 29, 2020

Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. It’s also in the creative.

Marketing 156

Marketing B2C Retail Print 156

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

However, thanks to the cloud, retailers can now allow customers to start a purchase on one device and then finish doing so on another without any lost progress — just log back in and pick-up where you left off. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

Trends 182

Trends Privacy Technology Data 182

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Branding 189

Branding Brand Real Estate Tourism 189

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

JULY 24, 2015

retailers to adopt EMV card technology will result in parallel support for NFC compatible terminals. With the move to EMV cards, retail merchants around the country are replacing their readers. Image: Vodafone Germany ( Creative Commons ). Consumers are hopeful the push for U.S. Click here for our free white paper now!

Mobile 120

Mobile Financial Retail Technology 120

Deirdre Breakenridge

NOVEMBER 11, 2019

Be Creative. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. The Smithsonian has its own social media accounts, but they established a separate Twitter account for their main podcast, Sidedoor Podcast , allowing listeners to share, comment on and engage with the content. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants. Recently we engaged a mixologist to develop recipes for a delicious craft beer in its second year on the market, adding some extra flavor and creative juice to the campaign.

How To 120

How To Wireless Retail B2C 120

Stephen Waddington

MAY 17, 2020

Education Education and training - agile education providers will benefit from digital-led democratisation of education provision but it doesn’t replace the collegiate experience of creative thinking and problem solving. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Retail Travel 118