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Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Creative and energetic personality!
Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. Check out our list of top advertising and retail podcasts too! The NewsWorthy . Looking for a quick rundown of major current events? Happy listening!
PR agency teams, like all creative services people, love to keep our clients happy. This was not new technology and the name was virtually unknown in the States. We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon.
But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.
Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. These statistics highlight the power of retail media as a consistent, long-term strategy. This reinforces the importance of transparency and accountability in PR.
Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. Tech tools for staying connected .
But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? But it has also used technology in an innovative way, to create a survey map of self-reported symptoms people are experiencing during the pandemic. Maybe Hy-Vee did both.
Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! .
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.
It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.
AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.
New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.
From the CosmoTrends panel to live demonstrations, it was clear that LED technology is expanding beyond traditional skincare into full-body wellness solutions, creating a new frontier for beauty PR campaigns targeting the at-home beauty market.
Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Already, AI is emerging as a game-changer for ad tech, with a variety of uses that are solving problems and driving efficiencies.
credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Interest in mobile payment technology.
Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be Creative. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Make it Easy to Connect. Podcasting is personal.
For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Christopher S.
Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Bob Stone’s framework is elegantly simple: list, offer, creative. Vice President, Marketing Technology. Christopher S.
Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry.
It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.
For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.
We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. We are on another cusp of change, with the impact of technology ramping-up. Clients want blended, agile, creative solutions to their challenges. How is it going? Kamiqua Pearce.
That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.
A company specializing in advertising sales technology will naturally attend conferences in the adtech space, including Advertising Week or Cannes Lions , but savvy marketers will also find niche conferences appealing to pharma, retail, financial services, or other industries where potential clients may congregate to hear a relevant speech.
While AI has been a buzzword in the industry for several years, there is still a lack of clarity about how AI can be effectively applied, and who truly possesses the advanced ML technology versus those merely offering AI interfaces. By leveraging retail media, brands aim to make their advertising campaigns more efficient and cost-effective.
Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.
There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. So, what does it take to create an effective ad?
#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.
It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity.
I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.
If you know that the Nike brand stands for high performance, athleticism, and the latest sports technology, that's brand awareness. You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 For example, you see a pair of sneakers with a swoosh logo.
To riff on baseball’s most delightful news, the Chicago Cubs’ victory after a 108-year drought, we like to boost our PR batting average by taking a look at some current coverage and some “golden oldies” to spur creative thinking. Bono named Woman of the Year. That historic cocktail? Turns out it’s a fake.
New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M
Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. I kicked off my structured sabbatical in Berlin, which ended up being the perfect place to connect with like-minded and creative individuals.
Ideally for eCommerce and retailers with high web traffic and large inventory). Precision – aligning your targeting and creative. The precision recommendation has everything to do with creative. Dynamic product ads (Ads that allow businesses to promote their entire product catalog on Facebook.
While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. The median PR salary for technology rose $20,000 when compared with the previous year. Technology: $124,500. Retail: $75,000. Is your PR agency bring creative ideas to the table? AE: $47,500.
Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.
That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior? For years, every McDonald’s campaign had one simple measure – how many hamburgers served.
One interesting lesson from our Regis work: one of the brands we worked with had new creative branding that we tested first online, and then Regis carried the branding messages over to the retail environment of their salons. It takes effort and creativity to achieve a high level of success with online content.".
Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.
Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. This is a good fit if you’re looking to master content technology and strategy in 2020. April 20 - 22, 2020 | San Diego, CA.
From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI. And in terms of the impact AI will have on creativity and copyright, is a cause for concern. Contact us for our podcast services !
The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls.
” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice.
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