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Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

Despite good intentions and plenty of seminars, most agencies are stubbornly homogeneous. But I think the PR community already knows this, even though we’re sometimes vague about our commitment. Yet with so much talk, why is public relations still so… well, white? Why can’t we solve this problem?

Agency 219
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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. We also host our annual National ¡Bravo!

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace, and raises funds for financial wellness causes.

Brand 185
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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

An expo with a thousand exhibitors and a conference with 18 stages, it doesn’t get much bigger and flashier than the annual marketing, technology, creative and media industries behemoth. To grab a coveted spot on stage for the 16 th New York Advertising Week, submit a speaker and/or an entire seminar topic idea via online portal by May 23.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Some of this happens on the job, of course, but it helps to embrace more formal training through seminars and industry events, networking, media tracking, and simple openness to feedback and constructive criticism.

Analytics 170
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10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At the time, I was bored and a little resentful that we were made to attend seminars, but the principle still holds today, both internally and with client programs. Be curious. Especially about business.

Agency 182
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Behind the Headlines with Marian Salzman

Cision

I have never met a seminar I didn’t want to cherry-pick—i.e., The biggest difference is the creative process we undertake and the client’s level of fearlessness; are they prepared for the 80/20– which equals superb results, whereby 80 percent favor you and 20 percent still behave disrespectfully? How can brands keep up?