Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Two is the new five.

Software 96

Software Comparison Measurement Content Marketing 96

wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! With an emphasis on using social media to help tell a more impactful story, her strategies lean towards pivoting as technologies shift to encourage fresh and engaging content.

Social Media 52

Social Media Trends B2C Media 52

PR 20/20

JANUARY 16, 2023

MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

JUNE 14, 2018

Stay Up to Date with Technology. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years. With the help of technology you can build an online community to help build your business or network with people in the industry.

Print 71

Print Resources Technology Interviews 71

Masters in Communications

JANUARY 24, 2022

You will also learn to research deeper, problem solve and think creatively to develop your research skills. Presentations feature much more strongly, as do seminars - both of which are better for encouraging one-to-one and group engagement. Universities invest as they are often leading the way in developing those technologies.

Study 52

Study Communications Education Training 52

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Solo PR Pro

AUGUST 2, 2022

DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me. ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. Be sure you are comfortable both with classroom and online teaching technology.

Education 107

Education Course Nonprofit Resources 107

Konnect Agency

FEBRUARY 16, 2021

The virtual booth allowed them to use multimedia assets like product tutorial videos, campaign videos, photos and videos of the physical showroom, and a pre-taped safety seminar that replicated and enhanced what they could typically do in-person at a trade show. Further, the virtual format can be infinitely more cost-effective for brands.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents. Help them read your mind – by telling them.

Agency 60

Agency Corporate Interviews eBook 60

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? There has been a drop in event-based training: conferences and events have dropped by 6% to 41%; and seminars and roundtables have dropped in rating by 16% to 27%. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. Sometimes we felt we inherited scraps from the marketing campaign – big scraps, to be sure, but that can limit creativity. But it’s also because B2C work has changed.

B2B 242

B2B B2C Software Consumer 242

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78