ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Relevant content can support SEO and even lead generation. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. In B2B PR , earned media and content naturally go together — or at least, they should. Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. Malissa MacKenzie, director of creative services at CarMax. million keywords worldwide. But CarMax doesn’t stop there.

SEO 120

SEO Automotive YouTube Video 120

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Creativity strikes back. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Agility PR Solutions

APRIL 27, 2021

In fact, new research from design and creative agencies directory Visual Objects reveals that 76 percent of consumers look for a company’s online presence before visiting in-person. The post How’s your local SEO? Therefore, it’s […].

Local 97

Local SEO Consumer Creativity 97

The Proactive Report

NOVEMBER 14, 2022

Short, animated videos can help you build long-term relationships with customers and promote your products and services creatively. . Content has always been an important part of digital PR and marketing, but even though it’s more than 20 years since we’ve had search engines, SEO is still not a staple skill for PR pros.

Digital PR 264

Digital PR Marketing Infographics Video 264

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Craft Creative Social Posts. How They Improve SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? What you need to be successful is a guidebook to improve your media relations efforts.

How To 279

How To Media Pitching Creativity 279

Waxing UnLyrical

FEBRUARY 7, 2019

When it comes to SEO and building links to your website you can’t just go willy nilly. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may come bite you in the butt in the long run. Stuart McHenry has been an SEO since 2003 and is the founder of McKremie.com an SEO Company.

Creativity 71

Creativity Strategy SEO Interviews 71

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. So yes, SEO has become an important PR skill. Sharpen up your writing skills and creativity. Content Marketing Online PR digital PR google online PR Penguin SEO'

Digital PR 154

Digital PR Google SEO Content Marketing 154

ImPRessions - Crenshaw Communications

JULY 10, 2019

On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Go for it in brainstorms – Creative sessions can be challenging. We write a great deal in PR. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Ignore SEO at your peril. SEO and PR can influence search ranking and increase site traffic. More importantly, SEO and PR build strong brand associations and drive market authority, helping reach customers at every point in the sales journey. No creative spark . The lines between PR and marketing are blurring.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

Waxing UnLyrical

AUGUST 8, 2019

Some tips on how you can make your Instagram account SEO-friendly: Define What You Want Instagram to Achieve. Integrate SEO into Your Instagram Account. The first place you need to start the process of making your account SEO-friendly is the bio section. Make Your Account Name and Username SEO-Friendly. Conclusion.

Instagram 75

Instagram SEO Exercises Social Media 75

Ishmael's Corner

OCTOBER 22, 2014

It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Now this is deep.

SEO 140

SEO Web Engineering Google 140

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s So, SEOs need to think differently about how we build and work with brands. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. It’s a great read —check it out here.)

SEO 62

SEO Study Branding Brand 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

Rock the Status Quo

AUGUST 21, 2014

Don’t put SEO first – writing quality comes first. Be unique and creative to stand out. Make it entertaining – embed videos, add images, embed posts or tweets, etc. 82567377 / gettyimages.com THE DON’Ts Don’t always start with what the client wants to sell – start with what the end audience wants. But FACTCHECK.

Writing 203

Writing Blogging Pitching Content Marketing 203

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Innovative ways to work with ad, marketing, and SEO partners. Maybe a hot-topic panel discussion could involve a brand’s SEO team for optimum results.

SEO 200

SEO Pitching Agency Exercises 200

Rock the Status Quo

NOVEMBER 26, 2019

I've also learned the valuable craft of SEO and YouTube SEO along with running paid advertisements that convert. I hope you enjoy them and they help open your mind to more creativity. I've worked with multiple 7-Figure businesses to help scale their sales in the digital marketing space, Amazon FBA, PR and the health industry.

SEO 130

SEO YouTube Travel Advertising 130

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. 6/ SEO - Journalists love Google when researching data and info to write an article. What does it say?

Mobile 153

Mobile SEO Web Training 153

Cision

AUGUST 22, 2015

Whether or not you go with one of the more popular options, like LibSyn, Soundcloud or TypePad, check to see if RSS feeds and SEO options are included in the mix. Solidify SEO. SEO is vital to attracting listeners to your podcast. Images: Stephan Ridgway , Rob McDonald ( Creative Commons ).

How To 120

How To SEO Mobile YouTube 120

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. Knowing where to add value is where your creative juices can flow. The post Newsjacking – An SEOs approach to improving rankings appeared first on BuzzStream.

SEO 71

SEO Film Reddit Video 71

Contently - Strategy

JUNE 13, 2024

Some marketers are even asking the provocative question: Does SEO have a future at all? While SEO changes are imminent, today’s best practices won’t become obsolete overnight. scenarios envisioning how future SEO trends might play out, in no particular order of likelihood. Below are five (highly speculative!)

SEO 52

SEO Google Privacy Engineering 52

Buzzstream

JUNE 14, 2024

As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. No two brands are the same, but there are some key strategies that you can use in digital PR to help support SEO. That’s up next.

Digital PR 62

Digital PR SEO Pitching Google 62

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. The post How an SEO Pro Saved a Dying Company Using BuzzStream appeared first on BuzzStream.

SEO 71

SEO Company Case Study Infographics 71

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. Finally, if you’re not able to make these changes alone, SHIFT’s Creative Services team will be glad to lend a hand. The post 4 Mobile SEO Problems That PR Pros Must Conquer appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Mobile 60

Mobile SEO Guidelines Software 60

The Resolution Blog

AUGUST 11, 2015

If your editorial online coverage links to your brand website you’re a world class SEO link builder. SEO in competitive markets relies heavily on pro-active influencer campaigns to authentically earn links back to their websites. SEO-PR is something you could be excelling at. What is SEO-PR? Speak to the SEO team.

Google 120

Google Data SEO Tools 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Software Education LinkedIn 233

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 151

Software How To SEO System 151

Contently - Strategy

SEPTEMBER 21, 2023

In the swiftly evolving digital realm, artificial intelligence (AI) has surged to the forefront, fundamentally transforming content creation and search engine optimization (SEO). The emergence of AI SEO tools is revolutionizing how we optimize content, offering a fresh dynamic to staying competitive. The end goal is the same.

SEO 52

SEO Tools Engineering Google 52

Sword and the Script

SEPTEMBER 17, 2020

The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. SEO takes time. Indeed, every business has access to similar tools and data. Marketers across B2B tech all a similar language. PR takes time. Building an email list takes time.

B2B 145

B2B Marketing Survey Creativity 145

ImPRessions - Crenshaw Communications

JUNE 28, 2017

” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Publicity 255

Publicity Storytelling Automotive Software 255