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How do travel and tourism relate to the Ohio Restaurant Association and your role there? It’s important for us to keep a finger on the pulse of travel and tourism in our state, because our industry is very much a part of it. How does travel and tourism helps support Association members?
.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a socialmedia playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. 11: 44 a.m.:
Today, I wanted to take a stab at sharing a list of “socialmedia power brokers” in the Twin Cities. After all, I’ve been working in the socialmedia marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.
In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on socialmedia. SCHEDULE A DEMO.
Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “socialmedia&# thing.
Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on SocialMedia September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.
One of the most creative and useful strategies in socialmedia these days is to utilize user generated social content (UGC). Here are a few reasons to consider using UGC in your next socialmedia plan: Flatter your customers: Who doesn’t like to get a shout out? Where to start? Danielle Coe. Account Manager.
The sky’s the limit when it comes to creativity in the travel and tourism industry! JD Lasica is an author, entrepreneur, public speaker and new media pioneer. JD Lasica is an author, entrepreneur, public speaker and new media pioneer. Image: Deanna Ritche via Unsplash, Creative Commons CC0.
Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . I’m inspired by their creativity and enthusiasm to deliver results. . You’ve worked with some of the top travel and tourism brands. to viral socialmedia campaigns. .
Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. Media Two tales of newsprint - The news stand will be much diminished as newsprint is hit by a decline in ads and sales. This is a shift that was already underway as a result of Brexit.
Katie Zess , socialmedia strategist, Renewal by Andersen. “In her three-year tenure at Renewal by Andersen as a socialmedia specialist, Katie Zess has pushed our public relations efforts to the frontlines. Andi Pepin, creative producer-Target. Caitlin Hannah , socialmedia strategist, Explore Minnesota.
Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. Unfortunately it didn’t shed any light on his/her disposition, something that now, after several negative experiences , weighs very heavily on my decision to invite someone on a media FAM. Press Trips & FAMs.
Take this example: Let’s say you’ve created a tool that helps non-profits with socialmedia, and you are sending out a news release as part of your launch. Your keywords might be “socialmedia for non-profits.&# That said, it’s a difficult balance between creativity and keyword use.
For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. The media marketplace is ever-changing and it’s imperative for travel brands to stay current.
They're all part of socialmedia campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Erin Vande Steeg , SocialMedia Senior Communications Strategist for the Mall of America. Another innovative strategy that the MOA socialmedia team undertook was combining the physical and digital worlds.
This was a great tie-in to the first episode and certainly got people talking, with the public flocking to socialmedia to discuss billboard sightings! To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Great work!
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London socialmedia circuit) would be an understatement.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Regardless, thanks for visiting!
Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Knowing socialmedia. Whether we like it or not, socialmedia is creeping into more and more of what we do. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. That got a big “check&# from me.
Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. He does his best to stay informed on politics, tech, music, cultures, and socialmedia.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. How unbelievably ridiculous. Or pathetic.
Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# If you are looking for ways to energize your public relations and socialmedia efforts in the new year, you might want to re-read a fairy tale. Also Cinderella. Seriously.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.
Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Here’s my first post: How Google Instant Might Impact Your Small Nonprofit. [.] These fine folk did: Jan.
Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! These fine folk did: Jan.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. durgapuja [.] These fine folk did: Jan.
Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. And Bryce has already talked about how socialmedia changed his life.
Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting! These fine folk did: Jan.
The advent of digital and socialmedia has made this challenge far more complex and vital than ever before. Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. You tell me. Utopia aside. It is that measurement really isnt taught.
Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , SocialMedia | Tags: addons , blogging , enhancing your blog , plugins , wordpress | Comments (13) Site settings comment help? Thanks for your creative thinking and always being willing to share it. Regardless, thanks for visiting!
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving socialmedia a second look.
Although well known for its tech and tourism industries, the nine Bay Area counties are also innovation hubs for the autonomous mobility, food & beverage, life sciences/biotech, medical device and finance sectors. That influx feeds local tourism in San Francisco, Carmel and the Wine Country.
Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. One of the most creative cover letters I received was one sentence; 14 words, to be exact. Creativity will only get you so far.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of socialmedia, joined us for the bi-weekly #measurePR chat.
Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.
Some Halloween socialmedia fun for a good cause , from Beth Kanter. How to celebrate Halloween socialmedia style , from New Media Strategies. The Halloween theory of socialmedia , from Richard Bailey’s PR Studies. The Halloween theory of socialmedia , from Richard Bailey’s PR Studies.
Though he mostly blogs about woodworking, he actually works in socialmedia. Image: Arturo Sotillo via Flickr , Creative Commons How about you? Get Shareaholic test Filed under Public Relations , SocialMedia , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help?
Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.
Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Stop playing Scrooge and Cratchit it up for a change. Regardless, thanks for visiting! thanks for the … [.]
November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).
The intersection of media relations, socialmedia, & content creation. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). Balancing global strategy & local market needs. Examples of trendjacking. Trends in digital news.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Christmas music is playing in my house. There are so many it's hard to choose.
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