Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. This means that a crisis is never a “social media crisis”, but rather a crisis. with the new title.

Social Media 252

Social Media Crisis Media Viral 252

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration.

Trends 385

Trends Employee Viral Advertising 385

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. How to Pay Attention. What to do?

Social Media 120

Social Media Media Viral Creativity 120

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Explore ways to be creative and innovate. The word ‘OK’ has been around for about 180 years. Avoiding hibernation. Hope we’re all OK on that?

Creativity 116

Creativity Employee Newspapers Crisis 116

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Three tips to riding a social wave: 1.

Analysis 318

Analysis Viral Trends Software 318

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Which social media channels are on the rise?

Social Media 62

Social Media Trends Viral Marketing 62

Shift Communications

OCTOBER 1, 2014

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Offer Simple Asks.

Healthcare 163

Healthcare Social Media Media Education 163

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight. A viral sensation that spread like wildfire across social media platforms.

Viral 72

Viral Trends Social Media Creativity 72

Karen Freberg

JANUARY 15, 2020

However, if we are talking about a social media class – you ALWAYS have to be on board with what is happening and trending in the industry – and see how you can integrate this into your classes. That’s the nature of the business – and one of the things I love about teaching social media!

Social Media 55

Social Media How To Instagram Media 55

Prohibition

NOVEMBER 3, 2023

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram. TikTok’s ‘For You Page’ algorithm made it easier for content to go viral, providing a remarkable opportunity for aspiring influencers.

Marketing 62

Marketing Instagram Viral Video 62

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

The Stalwart Blog

APRIL 22, 2016

Death can often bring out the worst in brands, and people, on social media. Attach that selfishness to social media and it can be the perfect storm of narcissism. When coming up with the creative focus on the person you’re honoring, not product placement. I’ve been thinking about this for years.

Social Media 60

Social Media Brand Branding Media 60

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. What time do social media posts receive the most engagement?

Analytics 78

Analytics Digital PR Storytelling Local 78

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 61

Social Media Video Viral Brand 61

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

NewsWhip

JUNE 1, 2023

Musicians and actors speak out about AI In mid-April a song that used AI to clone the voices of Drake and Abel Tesfaye (professionally known as The Weeknd) went viral on social media, and as a result, ignited conversations around AI’s ability to extinguish human creativity in producing music.

Technology 147

Technology Film Viral Ethics 147

Shift Communications

MAY 24, 2022

But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative.

Strategy 97

Strategy Marketing Guidelines Creativity 97

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. PR wins from brand commandeering.

Brand 160

Brand Branding Viral Crisis Management 160

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Brand 133

Brand Branding Film Insurance 133

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

PRSay

MARCH 11, 2019

. “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. Social media is changing the way companies communicate internally and externally. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

Cision

NOVEMBER 19, 2015

Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Follow these three simple steps to partner with a social media influencer: 1. Make it easy for social media influencers to get on board and defend your brand.

Crisis 120

Crisis Crisis Communications Viral Social Media 120