ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration.

Trends 385

Trends Employee Viral Advertising 385

Communications Conversations

NOVEMBER 5, 2021

Last week I had my first experience with a post of mine “going viral” on LinkedIn. And, I’d say 99% of them had nothing to do with digital or social media marketing. This post “going viral” was all about the topic. Other times it’s a bit more creative. And it moves so fast.

Viral 146

Viral LinkedIn Social Media Employee 146

Shift Communications

OCTOBER 1, 2014

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Offer Simple Asks.

Healthcare 163

Healthcare Social Media Media Education 163

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

Buzzstream

JANUARY 15, 2025

It prompted thousands of social media posts, news discussions, a press release from McDonalds, and a new $5 value meal. This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. It was getting great results.

Viral 62

Viral Digital PR Pitching Data 62

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Social Media Guidelines Groups 100

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. How to Pay Attention. What to do?

Social Media 120

Social Media Media Viral Creativity 120

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L.

Social Media 91

Social Media Trends Viral Media 91

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Explore ways to be creative and innovate. The word ‘OK’ has been around for about 180 years. Avoiding hibernation. Hope we’re all OK on that?

Creativity 116

Creativity Employee Newspapers Crisis 116

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Brand metrics Social mentions - see how many times your brand is talked about on social media platforms, discussion forums and so on. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. PR wins from brand commandeering.

Brand 160

Brand Branding Viral Crisis Management 160

Sword and the Script

OCTOBER 14, 2014

Virality, or appearance of virality, can be fabricated for a price. Photo credit: Flickr via Creative Commons; CC BY 2.0. If you enjoyed this post, you might also like: Frequency Hop: The Social Conversation Fragments. Social Media facebook rant social media advertising'

Facebook 129

Facebook Real Estate Advertising Advertising 129

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

PRSay

MARCH 11, 2019

. “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. Social media is changing the way companies communicate internally and externally. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 150

Trends Communications Employee Enterprise 150

Cision

NOVEMBER 19, 2015

Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Follow these three simple steps to partner with a social media influencer: 1. Make it easy for social media influencers to get on board and defend your brand.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

ImPRessions - Crenshaw Communications

MAY 26, 2016

Imagination and creativity will rule. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. The lines between social media and traditional media will have completely blurred. Mobile video media will be the norm.

Viral 136

Viral Creativity Advertising Advertising 136

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Images: opensource.com , woodleywonderworks ( Creative Commons ).

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Cision

DECEMBER 7, 2015

More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend. To go widespread (breadth) often means handing out a pretty penny or two or entrusting a campaign to the viral gods. Images: Robert Pittman , chrisbb@prodigy.net ( Creative Commons ).

How To 120

How To Marketing Viral Survey 120

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral.

B2B 100

B2B Facebook Community How To 100

The Stalwart Blog

APRIL 22, 2016

Death can often bring out the worst in brands, and people, on social media. Attach that selfishness to social media and it can be the perfect storm of narcissism. When coming up with the creative focus on the person you’re honoring, not product placement. I’ve been thinking about this for years.

Social Media 60

Social Media Brand Branding Media 60

Cision

NOVEMBER 19, 2015

Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content.

Viral 120

Viral Content Marketing Consumer Social Media 120

Cision

FEBRUARY 8, 2016

Doritos is a perennial Super Bowl performer, consistently creating viral campaigns. Mountain Dew created this year’s most viral ad, a terrifying creation centering around a hallucinatory puppy-monkey-baby, a single being made up of three creatures that individually have been characters in the Super Bowl’s most popular commercials.

Brand 120

Brand Branding Viral Twitter 120

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 126

Marketing Content Marketing Advertising Advertising 126