Cision

NOVEMBER 13, 2015

But with a closer connection to their audience, expertise on a niche topic and greater engagement , social media influencers could be the better fit. Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power.

Social Media 120

Social Media Brand Branding Media 120

Cision

NOVEMBER 18, 2015

It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Let’s say you’re running a contest for the next 30 days and you want to promote it heavily on social media. TweetJukebox.

Social Media 120

Social Media Tools Marketing Media 120

Cision

DECEMBER 1, 2015

That means I’ll be tackling the ever-growing pile of papers I’ve been ignoring in my desk inbox, watering that sad, forgotten plant and even cleaning up some of my processes within my business. How’s your social media strategy looking? Maximize your efforts by implementing social listening! Learn how with our white paper!

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Click here for our free white paper!

Social Media 120

Social Media Media International Internal 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks. Set Up Social Sharing Icons.

Social Media 120

Social Media Blogging Media LinkedIn 120

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Onclusive

AUGUST 22, 2019

Over the past decade or so, with the rise of digital media and social media, this distinction has become blurred, and both strategies are more than a little shopworn.

Communications 199

Communications Marketing B2C Advertising 199

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Proactive Report

DECEMBER 22, 2014

Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. All it takes is research, smarts, creativity and the skills to use the tools available. Mastering Social Media Online PR digital pr training images social media strategy training videos visual content'

Training 157

Training Video Digital PR Social Media 157

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Building your brand starts on social.

Brand 120

Brand Branding How To Construction 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

But even at this point, it’s hard to beat the credibility that earned media articles and features provide. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. PR and social media have a role here, too.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JUNE 28, 2017

At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading. It is here that third-party expertise or influence, amplified by social media, can push them over.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

JULY 24, 2015

Click here for your free white paper! To find out more about what Cision discovered in the Banking: EMV Chip Cards social media study, click here. Click here for our free white paper now! Image: Vodafone Germany ( Creative Commons ). Get the latest insights on EMV implementation and mobile payments!

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

AUGUST 4, 2015

Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Images: Gage Skidmore , DFID , Marc Nozell (Creative Commons) . How is it done?

Radio 120

Radio Interviews Print Travel 120

Cision

NOVEMBER 19, 2015

Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Follow these three simple steps to partner with a social media influencer: 1. Get help with our free white paper! Start Small. Engage During Peacetime.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Cision

DECEMBER 19, 2015

When rumors spread about the fast-food restaurant, McDonald’s followed social listening best practices to develop its response and prevent a social media crisis from fully developing. Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ).

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

JUNE 27, 2015

Want tips on how to prepare for a social media crisis? Click here for our latest white paper today! Image: Andrew Kuznetsov ( Creative Commons ). As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

APRIL 2, 2015

Creating social media campaigns often generate scores of ideas. Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. As time progressed, while we all had fun with talking toothpaste for a while, social media ROI became a top concern for companies.

Content Marketing 120

Content Marketing Corporate Social Media International 120

Cision

JULY 2, 2015

But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Get your free white paper today and be on your way to a more data-driven PR strategy!

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. You can use them on your blog, social media, email…anywhere. Get our free “Outside-The-Box Content Marketing for PR” white paper now!

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Social Media. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

DECEMBER 5, 2015

Get our free white paper now! Content marketing pieces can take on a variety of forms: blog posts, ads, videos or even memes for social media platforms. Brand journalism, however, typically takes a longer form and is later distributed via social media networks. Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

FEBRUARY 11, 2016

Social media dominates the communication landscape. In fact, 98 percent of Fortune 500 companies rely on social media. Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Read the free white paper today!

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Click here for a free white paper that shows how! That means your social media profiles should have recent updates, as should your blog. Increased Brand Awareness. And that makes them more likely to write about you!

Writing 120

Writing Social Media Tools Advertising 120

Cision

NOVEMBER 7, 2015

Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Look at each influencer ’s profile to analyze how their social media following, domain ranking and topics of interest compare to others. Get our free influencer white paper today!

Brand 120

Brand Branding Social Media SEO 120

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Promote on social media. Live streaming is a visual social media party. Pre-promoting live streams on social media serves as an invitation.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

NOVEMBER 14, 2015

Finding the right influencer takes time, patience and accurate social media monitoring tools. Your brand interacts with a variety of people on social media each day. Social media platforms are constantly adding and updating features. Get our white paper today! An ROI of $6.50

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Cision

NOVEMBER 3, 2015

Cision’s “ PR Starter Kit ” explains how you can get the media coverage and attention your brand needs to share its news with the biggest audience possible. The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media.

Social Media 120

Social Media Pitching Writing Report 120

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. Earned media is going to get harder. This is what social media did to the traditional gatekeeper. Is your agency bringing creative ideas to the table? Then it didn’t.

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Cision

OCTOBER 27, 2016

You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. The future of PR will still revolve around media, content and influence. My favorite social media platform is…Instagram!

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

NOVEMBER 21, 2015

Furthermore, if an influencer suddenly goes quiet on social media, don’t automatically dismiss them from your efforts. Does your influencer respond more often to emails or social media conversations? Document interactions and social moments to see what gets your influencer most excited about your brand.

Social Media 120

Social Media Analytics Reputation Creativity 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159

Training Writing Pitching Video 159